January 8, Casa Imperial air conditioning & the United States & Yongle strategy conference in 2018 launched in Shanghai Lujiazui, the tripartite strategic cooperation will push the Casa Imperial air-conditioning in Shanghai and other cities market expansion, closely around supply-side reform ideas Deepen consumer escalation, accelerate channel sank, and build a high-end air-conditioner market valued at 100 million yuan, thus driving the high-end transformation of the entire industry.
The cross-border cooperation between Casa Imperial, Gome and Paradise has its origins in the iterative escalation of the consumer market and consumption philosophy. Since 2017, the new middle class has risen as the main consumer base, rich in material wealth and advocating for money-quality services and using home appliances And consumer scenarios put forward experiential and quality requirements.According to this, Casa Imperial air conditioning and the United States, Yongle reached a strategic cooperation, deep focus on user appeal around the quality of consumption, the advantages of resources to promote channel integration and sinking, to give cooperation to both parties Larger market space while reducing operating costs, maximize to help users, enhance user viscosity, build 100 million yuan air-conditioning market.At the same time, through science and technology, service two engines to promote industry restructuring.
Science and technology, Casa Di as the leading brand of high-end air-conditioning market, the introduction of Yun Ding and Ceiling air conditioning, to meet the diverse needs of different types of users. Yun Ding air conditioning is Casa Di relying on the concept of ecological breathing conservation to create high-end air-conditioning, BNT temperature self-balancing, dry and wet self-control and LIEP light ion purification of the three major science and technology to create a model of Switzerland Wilson Hotel 23 ℃ best temperature, 52% gold humidity, 99% PM0.3 removal rate of gold standard air. Xi air-conditioning is the industry's first multi-zone smart home air-conditioning, integrated cloud-based air-conditioning technology advantages, based on the wisdom of human body thermal perception system and dual air circulation system can intelligently detect different individuals in the same scene hot and cold needs, And then accurate output of custom wind. The appearance of Ceiling Air Conditioning completely end the history of a single temperature control air conditioning, open the custom, the wind with the movement of high-end air-conditioning era.Services, Casa Di industry's first 10 free services, free installation materials fee, free High-altitude operating costs, free transfer of machine charges, free cleaning and maintenance, free anti-theft network disassembly costs, free air-conditioning machine bracket costs, free drilling fees, free maintenance, free isolation switch fees, installation-free Leasing fees, the whole process of upgrading the user experience, completely solve the air-conditioning installation worries, allowing users to enjoy quality of life.
At the signing ceremony, Celestica Air Conditioning site to accept the scene of users, experts and the media experience, even in the same scene, different genders, users of different ages can feel their own customized style, rather than the traditional air-conditioning a single temperature. Users said: 'This unprecedented experience of custom air supply, Ceiling air conditioning not only changed the industry, change changed life, there is no need to manually adjust the temperature Xi cemetery at any time, you can rest assured that with air conditioning.
'The essence of user-centered' is the essence of the Casa Teijin single-in-one model. Under the coverage of this model, each employee directly faces the user to create user value and realize their own value sharing. Due to the direct face of the user, the user's appeal to be promptly fed back to the R & D and production side, the real demand to force production, each product is behind the demands of users meticulously, this is known as 'lunar luncheon management plan' People one-on-one model has been proved to have great potential and value.Industry who proposed that the Casa Imperial and the United States, Yongle reached a strategic cooperation will further release the value and influence of the mode of integration of man-made for the appliance industry to adapt to the new Consumption situation can provide ideas for reference.