In the blink of an eye, the fresh air of Hall, a subsidiary of Shenzhen Hi-Tech Jinxin Co., also ushered in its first year.Far 2017 is an important year for the strategic adjustment of the enterprise, and the focus of the capital and industry A year, but also the vitality of the new industry as a whole year.The year is a market change in the business, but also enterprises to meet the market has made a change, but the eternal is the beginning of every Hall of thought.
The courage to meet the rapid layout adjustment tuyere
Since its founding in 2005, Goldcool, the parent company, started its industrial air purification business with a focus on industrial decontamination and fresh air system research and development. In 2009, the industry pioneered NEPT efficient decontamination and long-lasting clean technology, Month, the company established the largest fresh air system industrial park in Hubei Red Cliff.With the concern and understanding of fog and haze in 2013 and the grasp of the market rhythm, in 2014, the Company started to seek new core technologies from the research and development of commercial fresh air system of industrial air purification and transformation Breakthrough in product performance above to maintain the 'three highs and twos' technical standards, with six core technologies (high wind capacity, high purification rate, high intelligence, low energy consumption, low noise), through the purification industry before the technical experience Finally, through the development, production and market application of civil air purifying system in the past three years, five series of products (wall-mounted, cabinet-type, ceiling-mounted, air-purifying and personal fresh air masks) In the whole scene of the application layout, to absolutely ahead of the domestic similar products on the level.
The constant exploration of technology made Hall full of honor
In 2017, Hall Fresh Air (Beijing) Technology Co., Ltd. was set up in Beijing by virtue of its keen sense of smell and judgment. In July of the same year, Beijing Hall became one of the centers with the market, operation, sales and after-sales service A comprehensive service center nationwide radiation service capabilities and the establishment of intelligent fresh air experience hall.The former Shenzhen headquarters as a product research and development center, Beijing as a national operations center, Hubei Chibi for the production base, Hall fresh air has completed its own business three Large core base of the important strategic layout.
Break the inherent tradition to meet the innovative ideas
Hall fresh air grab Internet business opportunities, and constantly inject new vitality into the enterprise itself, and began to explore the new model of the Internet + to show its brand new value, the establishment of multi-channel e-commerce service platform to efficient, convenient and labor-saving features, The brand's own viscosity and exposure will also be more sticky.At the same time, through a series of brand-level shape: including the first to start the industry, "big coffee wind" video broadcast section, invite the industry guests, through their different perspectives on the field respectively indoor Breathing the importance of health, which is a good way for the public to popularize the fresh air system and environmental knowledge; together with the Hall family to establish more than 50 Hall experience to join the showroom, to better popularize fresh air attempts and user identification Participate in and participate in the FM87.6 "enjoy life" for the topic of indoor respiratory health to participate in, participate in and record Beijing life channel "life + Weekend chat - let the house will breathe" program recording and so on, through a lot of effort And the effect of presentation, continue to allow consumers to fresh air industry and the Hall brand and product awareness and understanding, so that consumers really Understand the importance of breathing indoor health, to help consumers in the health level to enhance the demand.Online and offline effective combination, the enterprise's own user education also travels targeted help and exposure.Crack the traditional mode of e-commerce to open up a new Way of thinking is Hall's performance of the new trend of keeping pace with the times, which is constantly showing its new blood and new energy.
Vertical mill production process only for continuous progress
Innovation is the productivity, innovation is the business has been given new energy.From the traditional production of 1.0 transition to the 2.0 era, in addition to a fundamental shift in the production process, production technology and supply chain management is also quietly changing: in July this year Held a new product release conference in Chibi, Hubei Province, and introduced the H602 Plus, a high-value cabinet-type product that opened the whole machine. This milestone product innovation is a milestone in Hall's new range of fresh air products. Production process has made another major breakthrough, it is currently the only domestic market using plastic full-open two-way flow of fresh air products, which behind all aspects of the production park have high hardware requirements, an open mold Products need to be manpower, material and financial resources are available, and enterprises have to pre-brand precipitation and user word of mouth complement each other, it is necessary to achieve performance standards but also perfect technology, and ultimately to complete the final presentation of new products.
Not only that, Hall again in 2017 first proposed in the industry, the original machine 1 year / motor 3-year warranty adjusted to the whole 2-year / motor 5-year warranty period, product upgrades also means that companies are determined And confidence, through the essence of the product quality improvement, help reduce the initialization service from the source, which is to allow users to rest assured that the confidence of the brand and another substantial benefit initiatives.In recent years, the fresh air industry as a whole are faced with production is not With the large-scale mass production of common problems, but the Hall with the cabinet new H602 Plus advent, in the implementation process of the stage of promotion and grinding, then break the conclusion of small production capacity, through the production of large-scale production, thus Control the components of the industry chain into, so as to ultimately benefit consumers, so that people use the best quality and affordable fresh air products.
Strengthen service awareness and improve service capabilities
As the industry language, will be fast pace is expected to be able to become the future of the major home appliances industry, then a need to rely on the 'third of seven products by installing' fresh air products, in order to dig deep consumer demand, companies continue to introduce new, Service is even more important in the process of brand establishment.In these years, despite the overall increased awareness of fresh air and health, there are still many obstacles to full access to the family field: there are common problems of limited space and tight area in the family, and the volume is too large Of the fresh air products for many families discouraged; property in order to maintain the appearance of community appearance, the prohibition of private installation of fresh air system to destroy the environment, resulting in fresh air products into the tens of thousands of households still need time and brand precipitation test.For the fresh air industry, there are some problems And information is not equal, the service is not in place and other industries common problem, Hall fresh air developed internal CRM platform, realized from consultation to purchase to sale full life cycle of professional one-stop service, with the internal business process service management information to enhance , The traditional business integration of new Internet thinking, customer service effectively controllable Therefore, for the service link, the fresh air industry as a whole does not have the ability to cover offline offline service and after-sales ability, as well as the ability to solve in-depth solutions, and as a result, Hall initially in 17 years Formed a three-center layout as the core, with integrated services in the national capacity of the marketing system.
At the same time, Hall completed the operation of online multi-channel e-commerce platform in 17 years. As a result, the quality of service competed for users to become the new focal point of online games. As a matter of fact, Hall became another standard in the service level Starting 7 * 12 hours of online customer service mechanism, the staff qualifications and professional skills assessment will continue to optimize and upgrade in daily work, through the brand self-improvement, but also can affect and promote the more standardized development of the industry as a whole. By the end of 2017, Hall has completed the establishment of nearly 200 dealerships in all provinces and municipalities in China and has set up seven offices in Beijing, Shanghai, Guangzhou, Zhengzhou, Chengdu, Wuhan and Changsha, and has become the leading position in the domestic fresh air industry. Constantly improve the brand influence, product iteration, technology innovation, the next three years will be more radiation throughout the country secondary market area, the new product into the wind into the families of thousands of households.
Always remember to continue to tease forward
Demand for fresh air products from consumers is shifting from initial panic demand products to current quality improvement products and just-needed products, which means that changes in the fresh air industry are also showing the unprecedented trend and seeking Update changes.
For Hall fresh air in 2018 goal, Hall fresh air founder Wen Mingxun put forward: through enterprises continue to cater to market demand and in-depth research and development, accelerate the introduction of more suitable models of the people in the family more suitable products in line with the domestic housing structure, Make fresh air products become essential household necessities, which is Hall's goal and constant self-discipline.
Hall fresh air R & D team by the senior expert Purification Wenming Xun president
Hall will also create products with high quality standards, set up scene to join cooperation, open more channel platform cooperation, covering a broader national service platform and other models go hand in hand, to increase support for dealers investment policy support.We will rely on their own strong R & D strength, improve the layout of the industrial chain and high quality services to produce the people proud of the production of 'home-made' products.
Company Introduction
Hall Fresh Air is a wholly-owned subsidiary of Shenzhen Hi-Tech Jinxin, a high-tech enterprise integrating scientific research, production, sales and service, a leading brand of smart fresh air industry and a leading fresh air brand of 'Kinghonor', 'Hall' and 'Jinxin' , Nearly 100 scientific research personnel, more than 500 workers, with strong research and development capabilities, Hall fresh air and Peking University, Ocean University, City University of Hong Kong and many other well-known university laboratories to carry out technical cooperation and achieve a number of technical achievements Transform, dominate and participate in drafting a number of national and industry standards.
R & D center in Shenzhen: Hall fresh air R & D team led by the senior purification expert Wen Mingxun president, with the industry a number of doctoral, master's degree or above professionals have been developed by 2017, has nearly 60 patents, of which more than 12 invention patents, Seoul Institute of fresh air and professional research institutes in-depth cooperation, the joint prestigious institutions to set up research laboratories, to seek new breakthroughs in core technologies!
Beijing Operations Center: Beijing Operations Center is fully responsible for the construction and operation of the domestic market, channels, training and service system. The operations center now has 1,500 square meters of service venues, over 500 square meters of intelligent fresh air experience museum and leading domestic service capabilities.
Hubei Chibi production base: to create a large-scale international fresh air system production base. The nation's largest fresh air system industrial park, to meet the annual production capacity of 500,000 fresh air system products.
Business development process
In 2005, Holl's parent company, Shenzhen Gaoke Kim Shin Co., Ltd. was established, specializing in industrial purification and fresh air system research and development;
In 2009, the industry pioneered NEPT efficient purification and long-lasting clean technology, leading the industry;
In 2011, Hall Hubei fresh air Industrial Park put into production, resume a very large scale fresh air industry base;
In 2014, through the certification of the state high-tech enterprises, the first civilized air-only system was put on-line, creating a precedent for the industry;
In 2015, Hall first introduced a full range of smart new wind, the first ultra-quiet and whole house recycling technology;
In 2017, it launched the National Operation Center (Beijing), forming a national service network focusing on Shenzhen, Hubei and Beijing, and scaled service capabilities integrating research, production and sales.