The grand opening of Harbin Ice & Snow World was held on January 5, 2015. As the title sponsor of the event, Vantage demonstrated the fantastic picture of the integration of kitchen appliances and snow and ice and once again demonstrated its strong 'cross-border' strength .
Vantage approached the exhibition area, a huge ice sculpture bar will come to light, the bar on both sides are two naive Vantage V mascot ice sculpture. Bar counter is displayed with cabinets, stoves, smoke machines, water heaters and other kitchen appliances. The Vivace's kitchen ice sculptures are both large in size and lifelike, and the kitchen appliances, which were originally closely related to fire, are now presented in crystal-clear ice.
As the first show of cross-border in 2018, this Vantage and Ice City, Harbin's ice-rim can be described as pocketed the audience eye.
In fact, this unexpected cross-border for Vantage is not the first time.
In the past 2017, Vantage presented a number of fantastic cross-culturals, including Hu Sheguang holding "Vantage Food Festival" during the Shanghai Fashion Week; twice hosted the "Game of Fusion" in the game circle event; and the Guangzhou crosstalk title titled Yue Yunpeng Etc. It can be said that Vantage has aroused the cross-border play.
Of course, Vantage continued high-frequency cross-border activities behind, not simply the public eye, but to pass on to consumers more 'wisdom is still life' concept .Vantage chairman Pan Yejiang has made it clear that Vantage cross-border Aims to deepen the understanding of consumers' preferences and needs in different fields so as to make Vantage a more fashionable, technological and international brand that constantly adapts and meets the preferences of the target groups.
This industry insiders said that in the power kitchen appliances brands have today, Vantage brave cross-border, in another way to re-interpretation of the brand, interpretation of high-end, after all, a good way to find another way.
When the personality of avant-garde 80, 90 become the main consumer market, the young consumer market holds great potential, the future of the home appliance market can be described as 'young' in the world.
In the home appliance circle play more than cross-border Vantage one, in recent years, as if the cross-border household appliances business has become mainstream.Oxis cooperation with fashion cross-border fashion circles, Skyworth in the large variety show "Cross King" in the strong push OLED Organic TV, Casa Di cross-border Ferrari 3S shop configuration Casa Imperial cloud tripod, commander Xuezheng Qian cross-border concert ... ...
As we all know, today's home appliance business has not only rely on the product to win.Product value-added, scene-based experience, brand image, etc. are subtly affecting the choice of consumers.Thus, household appliances business has become a cross-border business for development New ideas.
Industry experts Hongshibin it seems that the home appliance business in recent years continue to cross the boundary behind the reason is that the entire Chinese home appliance market in transition, entertainment marketing is undoubtedly fast and effective brand rejuvenation, fashion, high-end upgrades.
Of course, Vantage high-frequency cross-border activities not only enhance the brand influence, but also to Vantage brought fruitful results.According to the latest Vantage released official earnings report, the first three quarters net profit of 312 million yuan, an increase of 55.06%. It can be said that cross-border greatly enhance the awareness of young users of Vantage brand, so that everyone saw a magnificent turn, the continuous development of Vantage.