This is my second time at CES! At this moment of last year, I talked about laser TV, and this year I still talk about laser TV. In our opinion, laser TV is a creative self-revolution of China Hisense in the history of world television.
------ Hisense Group President Liu Hong new
Liu Hongxin said that starting from 2014 CES, around the laser TV Hisense unceasingly, innovation, yes, we may wish to breakdown Hisense in the laser TV industry product changes in four years from 2012 launched the first generation of laser TV prototype , Launched the laser display in the home application scene, 2014 launched the world's first 100-inch ultra-short focus laser TV, launched in 2016 the world's first 100-inch 4K ultra-short focus laser TV, until 2017 the world's first two-color laser TV, and The first to popularize 4K technology in laser TV, Hisense TV continued to accelerate the detonation of laser TV in the Chinese market.
Liu Hongxin delivered a keynote speech at CES
This year CES Hisense is still holding the banner of laser TV, and brought the strongest lineup of laser TVs, on display 80-inch, 88 inch, 100 inch, 150 inch series of products. And most likely, in AWE2018, Hisense will show The world's largest 300-inch laser theater products.Hisense, is walking an unprecedented path of development of differentiation, but certainly afterwards, the entire laser TV camp under the leadership of Hisense has been formed.TV industry's future picture has been slowly Expand, laser TV will be this painting on the thick ink!
Laser TV Hisense big screen king of the road
Four years ago, when Hisense launched its first laser TV, it was not surprising that laser TV would achieve such explosive growth in 2017. According to Orvital cloud data, the sales volume of the laser TV market in 2016 was only 25,000 Taiwan, and sales of only 10.0 billion. And 2017 ushered in the first year of laser TV, the market size of sales of 67,000 units, sales of 2.08 billion, an increase of 116%, respectively, 109% is expected to 2020, laser TV With sales of 232 million units and sales of 4.31 billion yuan, the compound annual growth rates were 51% and 27% respectively.
Hisense conference was packed
In fact, this growth is not grabbed the rice bowl, but based on precise user needs research, with new technology to meet the consumer demand for large screen market. 10 years ago, the domestic TV average consumer size is only 30 inches, 5 The figure rose to 40 inches a year ago, while the traditional TV's mainstream size was 65 inches in 2018. According to the area, the average display area for television in the past 10 years has more than tripled, and this trend is accelerating. Big screen, is the most controversial color TV industry, the future development trend.According to market research firm IHS predicted that the next five years, 80-inch and above large-screen market annual increase will reach 100%.
If consumers' demand for oversized screens continues to grow, laser TVs are expected to account for more than 10% of the mid-to-high end TV market in the year, with a market size of nearly 1 million units and a market size of up to 360-400 billion yuan each year in the face of the new blue ocean different people have different layout ideas.Most enterprises still along the original road, introduced large-size LCD TVs, while some companies have opened up a new road to the introduction of laser TV Hisense is the strongest advocate of laser television and has become a leader in the laser TV camp.
According to the data, Hisense's 38.41% share of the 80-inch and above market with its 88-inch, 100-inch and 120-inch laser TVs in the first 11 months of this year accounted for 57.78% of the market in the 85- .
Blossom is spring! Hisense to be the leader
In this world, there are always people who dream about independent mountain tops and at a glance, it is true that industrial monopolization is definitely a shortcut for getting rich and getting rich, but it may also face the dilemma of being alone in the television industry. precedent.
Hisense U9 series released
In addition to Hisense's "big hit" in the big-screen TV market with laser TVs, Hisense has also attracted more than 30 companies including Changhong, Haier, Sony, Epson, ViewSonic, and millet, rice and nuts in recent years. In a number of situations, not only did Hisense not be concerned about being marketable, but happy to gather firewood. In his speech at CES, Liu Hongxin said: 'This is exactly the result of what we hope and work hard to achieve.
It is this attitude that allows Hisense to change its role from pioneer to leader in the laser TV industry.Huixin Xin said that as a forerunner in the field of laser TV, Hisense will be open to welcome more manufacturers to integrate into the dramatic changes in the television industry Come in the tide, and are willing to provide new entrants with a full range of services from technology to industrial resources integration.
Leading passers-by should have the enlightenment of the lead passers-by, the technology should be the most advanced, the products should be the most powerful, but also regulate the market competition lead the healthy development of the industry in the laser TV industry has a depth of 10 years Hisense, choose to 2017 with China Electronic Technology Standardization Institute together to lead the drafting of the laser television industry's first national electronics industry standard "laser TV specifications" clear from the technical standards and industry standards clear laser TV is the 'application of laser projection display technology, with a dedicated projection screen that can receive Radio and television programs or Internet TV shows', which brightness index to achieve more than 300 nits, so as to ensure that users get realistic lifelike picture quality.
Laser TV technical specifications initiated by Hisense
At the moment, Hisense Laser TV has achieved 100% independent research and development and 100% independent production.As a forerunner, Hisense is leading the industry for about one year to a year and a half.
Hisense made a worldwide breakthrough for China
As a key emerging industries supported by the state, as early as 2007, the layout of Hisense laser television, access to the national 863 program to support as of the end of November this year, Hisense laser TV has mastered the core technology to master the laser optical engine and other core components of 100 % Home-made technology, with a total of 412 patents applied for and completed from 2K to 4K, continuing technology leader from monochrome to two-color.
In addition to civilian applications, laser TV applications more abundant.Hisense has completed from laser TV to laser theater system across the board to truly subvert the constraints of the traditional TV screen, opened belonging to the family, professional audio-visual room, meeting rooms and many other commercial Scene of the TV wall era.Laser TV can also open up some new application modes.Laser TV itself inherited the advantages of projection display, at the same time with a bright environment, the application of television features, the product has a light and easy to deploy advantages. Decided to based on laser TV and laser display technology, can develop a lot of different applications, how much market in this area, it is still difficult to measure.
Sports events are also one of the laser TV needs
As Hisense laser display company, said Gao Yuling, the key to the success of laser TV is its successful market prospects.
From the display technology trends, the television display technology from the first generation of PDP, OLED, represented by the integrated imaging technology to the light of the past decade to separate liquid crystal television imaging technology, and now into the laser TV as the representative of the light , Display, imaging three separation technology from the operating cost point of view, OLED and LCD TV industry upgrading rely mainly on the front panel replacement, investment is too large.Laser display does not exist on this issue, on the contrary also has a large screen A series of detonating advantages and the development of laser display technology will allow Japanese and Korean companies based on the advantages of the initiative in the upper panel disappear.
At present, Hisense has sufficient technical advantages and industrial resource integration capability in 4K optical engine, 4K lens, laser light source and complete machine etc. It also possesses the ability to take the lead in popularizing laser television in the global market. At CES, a large number of laser TVs Products, but also let the world share laser TV 'feast' a new starting point.
Lastly, Liu Hongxin said at CES: 'We believe laser TV will be the highest growth category of TV products in the next three years, and Hisense will also be at a higher starting point in the world market. This time, television Breakthrough will really come from China. '