CITIC Construction January 10 release appliance industry research report, the report summarized as follows:
Air conditioning perfect income closed 17 years, 18 can create success
According to Zhong Yi Kang, in 2017, the retail sales and retail sales of air conditioner market in China reached 57.87 million units and 1987.0 billion respectively, up 27.4% and 32.4% respectively over the previous year.
High-temperature weather, the real estate after the cycle of supporting demand and the increase in rural market holdings of catalytic sales and marketing scale have hit a record high for 17 years we are still optimistic about the 18-year air-conditioning industry for the following reasons: one of the air conditioning industry space appliance area The highest one, a multi-machine into a trend, the current amount of target standard in Japan, the largest air space up; Second, the 17-year high growth due to the 15-16 low inventory base, based on this 17-year high for future growth The pressure is not big, and the leading stock levels are at a low level, 18-year demand for libraries to boost the terminal market to some extent; Third, the context of consumer upgrades, product prices rise with energy efficiency and rising, high-end brands continue to be favored by the market to improve the leading The profitability of enterprises, meanwhile, is affected by the price hikes of raw materials. The awareness of price increases by manufacturers is enhanced. The upstream and downstream of the leading industrial chain have strong transmission capacity and are subject to cost stabilization and recovery. The firm pricing strategy is relatively rigid and thickens the gross profit margin. Increasing share of enterprises, superimposed on the price increase, 18 years of domestic air-conditioning market will continue the trend of 17-year high growth, we are more optimistic: the United States Group, Qingdao Haier, Sanhua Zhi-control .
Panel fell out of space, black electric industry pattern to the good
Wtisview panel data released in early January, 55 feet price of 178 US dollars / piece, 32 feet price of 66 US dollars / piece, are the same as the end of last month.
As the cost side panel in the second half of 17 large decline, the panel costs about 60% of the television, black-electric industry gross margins in this context there is a big room for growth. Demand side, as 18 years of New Year's Eve, television Demand for heavy volume can be expected, the leading brand and advertising will give birth to greater market demand.In terms of share, with the Japanese manufacturers have been weakened, some Internet brands to exit to the Black Electric released more market share, the industry pattern to the good , The competitiveness of domestic manufacturers continue to strengthen, the leading share is expected to increase the price side due to the popularization of intelligent HD large-screen significantly, the average TV price as the technology continues to upgrade products is expected to improve .We think the black electric lead TCL Group Television Business share and profitability is expected to further improve, Huaxing Power in the global semiconductor display area of strong overall strength in the television industry in a highly competitive, volatile context, stabilizing the company's profitability.We continue to focus on black areas TCL Group .
Industry data:
Home appliance index rose 4.6% in the first week of New Year and achieved a good start, outperforming Shanghai and Shenzhen 300 Index 1.93 percentage points. Cloth oil closed at 67.79 USD / barrel, up 1.38%. Gold for four consecutive weeks up 1320.3 US dollars / ounce. LME copper prices closed at 7118.0 US dollars / Ton, down 2.01% this week; aluminum closed at 2205.50 US dollars / ton, down 2.61%.