Liu Qiangdong said in an internal mail that JD.com formally established a strategy of unbounded retail in 2017 and actively transformed itself into a provider of retail infrastructure. Jingdong Group has also moved from 'integration' to 'integration and opening up.' In order to serve the needs of Customers changing needs and open ecosystem, Jingdong organizations need to become more flexible and agile, a building block organization, and the structure adjustment is to meet the strategic needs.Qiu Qiang East said the restructuring will be Bring about three aspects of change. The first is to create a synergistic effect with a high degree of building blocks on the related businesses in the three major business groups. The core is the integration of sales and marketing. The core of SKU is transformed into a customer (customer) Scene as the core; followed by authorization to move forward to reduce communication costs and decision-making cycle, rapid response and meet the individual needs of customers, 'so that front-line people can hear the sound of gunfire to make decisions' to enhance the sense of bottom-up innovation; The third is to significantly improve the efficiency of resource use, strengthen the fine operation, maximize the customer experience and consolidate the core competitiveness of the future. Spend more time focusing on business and technology development Jingdong, Jingdong promote the transition to a technology firm.
The following is Liu Qiang East mail full text
Dear brothers:
Just passed in 2017, Jingdong Group can be said that the history of the development of the past and a milestone in the history of the year not only we in the 618 and 11.11 two promotional quarter to achieve the goal of breaking the billions, the annual GMV Jingdong Mall also ahead of schedule Trillion trillion mark.At the same time, our logistics sub-group also formally independent operation, Jingdong financial also achieved single-quarter profitability.On the road of technological transformation, our artificial intelligence, big data and cloud computing business have attracted to International top experts to join, is a solid and powerful toward the future.
More importantly, along with the rapid growth of our Group's businesses, we formally established the strategic ambitions of unbounded retail in 2017 and actively transformed ourselves into a provider of retail infrastructure in an open, symbiotic and win-win situation. Jingdong Group will move from "integration" to "integration and opening up", and hope that we have accumulated many years of supply chain, logistics, data capabilities, marketing capabilities, financial capabilities and technological capabilities to modular, platform and ecological Form a comprehensive external output, to provide the community with 'retail as a service' solution.This is a great strategic transformation for Jingdong, 2017 is not only the first year of unbounded retail, the first year of Jingdong technological transformation, but also the open Jingdong year.
In order to serve the changing needs of customers and the open ecosystem, Jingdong's organization needs to become more flexible and agile and become a building block organization. Our business units and each module need to be as flexible as the building blocks can be spliced, superimposed and satisfied Different preferences and needs of internal and external clients Since the first half of 2017, the Group has actively adapted to new capacity requirements through organizational change and has taken the lead in completing the structural adjustment of its functional platform, marketing platform and R & D platform. The effect is that business needs and efficiency have been significantly improved.
Today, we will continue to continue the building blocks of building blocks of thinking, the mall front of the business department organizational upgrading, as follows:
The establishment of large consumer groups quickly, by the Fresh Division, Consumer Products Division and the new pathway division. Wang Xiaosong any business group president, now business unit president and business leader to Wang Xiaosong report;
The establishment of electronic entertainment group, by the Home Appliances Division, 3C brigade division, the global sales department posed.Yan Xiaobing served as business group president, is currently president of business department and business person in charge to report to Yan Xiaobing;
The establishment of a lifestyle group, by the Home Lifestyle Division, Fashion Division, TOPLIFE, pat second-hand business department. Hu Shengli served as president of the group, the current business unit president and business leader to report to Hu Shengli;
Each business group integrates the supporting functions of internal platforms of each business and builds a 'small platform' for all business within the business group. While rapidly responding to the business needs of the front office, it collaborates effectively with the major platform systems of the Group to form an overall business for each business group Strong support
The above three business group president at the same time promoted to group senior vice president (SVP), report directly to me.
In the future, all new domestic businesses will be classified into the above three major business groups by their business attributes.
The organizational change has three main purposes. The first is to create a synergistic effect with a high degree of building blocks on the related businesses in the three major business groups. The core is the integration of sales and marketing. The core of the SKU is the transformation from customer to customer. , With the scene as the core; followed by authorization to move forward to reduce communication costs and decision-making cycles, respond quickly and meet the individual needs of customers, 'let the front line heard the sound of artillery people to make decisions' to enhance bottom-up innovation Awareness; the third is to significantly improve the efficiency of the use of resources, strengthen the refinement of operations, maximize customer experience, enhance the core competitiveness of the future.In addition to the above three points, we are also pleased to see that after years of training And experience, the group also emerged a large number of business leaders and leaders of various industries, in the face of rapid changes in the market, they have enough capacity to assume more and bigger missions and responsibilities, and their growth will be able to So that I can devote more time to focusing on medium and long-term strategic direction, paying particular attention to and developing the Group's technology business and pushing the entire group to provide technical Decisions transformation.
At the beginning of the new year, all three business group leaders are expected to lead their respective teams, base their efforts on industrial development, cooperate with partners at upstream and downstream of the industry chain to jointly create an industrial pattern of "symbiosis, regeneration and mutual exchange" Inclusive growth! Also hope that all the brothers of the group, open mind, look to the future, embrace change, innovation and breakthroughs, so that 'unbounded retail' picture faster to achieve, so that millions of users a better life!
Your Liu Qiang East
January 11, 2018