WitsView research co-ordination Bo Yu pointed out that the 8K television has only been heard in the past few years staircase stage, but with the footsteps of the Tokyo Olympics in 2020 approaching, the development of imaging standards and ecosystem construction is gradually forming the same time, TV brand maker Sharp , Samsung and Sony gradually put forward 8K television plans to accelerate the pace of development of 8K panel supply chain.But 8K panel production is more difficult, but also emphasis on 65-inch large size TV market, most of the products will be positioned at the top of the pyramid Ultra-high-end market, the initial rapid expansion of the market is not easy.
QLED TV sales difficult to break through, Samsung simultaneously march into the Micro LED TV
Samsung expects to launch 8K QLED TV, a premium TV model by 2018, while LG Electronics is still playing UHD AMOLED TV. However, Lejin Display within the group has developed an 8K AMOLED TV panel to cope with the future trend of high-end TV market and show QLED TV and AMOLED television camp is still fierce competition.
Review 2017, LG Electronics led the AMOLED TV camp in the first-line brand Sony's accession, the market slightly higher visibility, sales have also boosted in 2017 AMOLED TV in the television market penetration rate of about 0.7%, is expected in 2018 Outlook over 1%. In contrast QLED TV camp because of insufficient product highlights, temporarily bear the brunt, sales performance is also lower than expected, the market penetration rate of 2017 ~ 2018 hovering at only 1 to 1.5%.
WitsView believes that QLED TV camp can reverse the momentum, the key is when the introduction of the quantum dot technology will be integrated into the Cell Panel products, get rid of the current integration with the design of the backlight module has become a new bright spot.Because QLED TV sales are not easy Boost, Samsung turned to invest some resources in the development of Micro LED TV, and CES launched in 2018 146-inch large-size Micro LED display is expected before the quantum dot technology has more significant progress in the future Samsung will continue to develop Micro LED TV.
TV and PC have been adopted, HDR related standards will accelerate the popularity
In image processing technology, WitsView observed that HDR technology is still the focus of the major manufacturers.At present, the HDR10 + high-end standard has been officially launched and is based on HDR basic standard HDR10 an upgraded version, with another industry standard Dolby Vision rival and For the major TV brands, manufacturers of related content, as well as the use of platform vendors.In addition to the television market, the PC market in the past year under the guidance of NVIDIA, also began to appear the call to import HDR standards, by the end of 2017 VESA for PC development DisplayHDR 1.0 officially released, the major manufacturers are expected to be displayed at the CES 2018 related products, whether on behalf of LCD monitors or laptops, will continue to use HDR standards to speed up future HDR standards in the field of display technology.