Sony, as one of the international color TV giants, in fact earlier involved in the OLED TV, but because of poor quality, low productivity and other reasons, Sony OLED TV was not the industry's attention at that time until 2017, the technology continues to mature and improve Under Sony's strong return, this situation can really be changed.
Due to different display principles, OLED TVs can provide users with a more pure 'black' performance, and combined with its special properties, effectively enhance the screen contrast, depth of field effects, resulting in a more stunning audio-visual experience. Other competitors, Sony use OLED TV's dark field performance, color gamut performance and dynamic display performance and other inherent advantages, the fundamental release of the potential of OLED TV, allowing consumers to feel more intuitive high-end flagship TV should have Performance.
Of course, Sony's powerful OLED TV is far from the case, such as the unique screen sound field technology, HDR dynamic item-by-item remodeling technology, X1 advanced image processing chip, it is precisely because of the industry's leading technology to join, Sony OLED TV to keep the OLED TV sales rankings in the first place.
In fact, OLED TV ushered in the sales in the past year a big eruption, and upstream enterprises BOE OLED panel mass production is also inseparable, it is precisely because the panel makers force, the price is no longer hinder the OLED TV into the ordinary people The stumbling block at home, thus OLED TV camp ushered in the booming opportunities from the brand lineup, OLED TV camp has expanded from 34 to 34 in the past few years to 78, the emerging brands and products behind the speed The consumer from the cognitive technology to recognize the rapid change of recognition.
In terms of sales performance, while the Chinese color TV market experienced a roller coaster-like development, OLED TV set a beautiful uptrend line.According to AVC AVC monitoring data show that in 2017, OLED TV retail scale Month maintained a high growth rate, up more than 100% year on year up to 7 months, of which more 239% increase in October.At the same time, Albatron cloud also predicts that in 2018 OLED TV will continue the strong gains, only China The sales volume of the market is expected to increase by 300%, greatly exceeding the sales of laser TVs and QLED TVs and becoming the biggest winner of color TV high-end consumer market.
From the product performance point of view, the past year, there is no shortage of bright spots in the product is not unusual, in addition to Sony OLED TV, LG's OLED TV wallpaper, Philips OLED TV 3, also have won a lot of attention in the market, precisely because The emergence of these excellent products, OLED TV's future is even more worth the wait.
It can be said that the current OLED TV sales have been with the laser TV, QLED TV and other products match, and OLED TV as a color TV industry can not be ignored as an force in the future will certainly promote the development and change of the industry, one belonging to the OLED TV gold The time has come and deserves our close attention and expectation.