At present, TCL has succeeded in turning on the QDs in the small size, but if it is large size, it may be 3 years or more.
Sina Technology: What do you think is the most important point for Chinese enterprises to go overseas?
TCL: In fact, TCL is concerned, in the internationalization has also taken a lot of detours, and finally our two years in the international road to go more smoothly, the most important point is that in fact, we are still a product-based company, that is, the product Do a good job TCL now products both from the appearance of technology or from the content application or from the audio and video quality have reached the world-class standards.
First, the general supply chain efficiency of Chinese enterprises is relatively high, the cost is relatively low, and the competitiveness of products should exceed some international brands.
Second, in terms of channels, after many years of deep plowing operations, TCL has been well established in the channels of the United States, Brazil, Southeast Asia and Europe. The six major channels in the United States account for 85% of the U.S. market, and TCL has entered into all six channels , But each channel models are still more, I think mainly for these two reasons.
Till today, TCL has been in the channel of products, and international brands have the strength to contend with, in brand promotion, TCL also continue to force in 2017/2018, we did? Football sponsorship, made the NBA Timberwolves sponsorship , Also done a Hollywood Chinese Theater, TCL signed a 10-year sponsorship, so the Hollywood Chinese Grand Theater is now called TCL Chinese Grand Theater, with the promotion of investment, the channels mature, product excellence, enhanced product competitiveness, I think these three aspects took up the TCL's internationalization.
Sina Technology: TCL main product is now or quantum dot TV, printed quantum dot products come out?
TCL: Now the quantum dot television is divided into two stages, the first stage is the light glow, light glow is essentially the quantum dot light on the light. The second stage belongs to the electrical glow, glow in the time , QLED TV includes OLED TV also belongs to the quantum dot backlight LCD TV, OLED belongs to the OLED white backlight, so the next stage, to the QLED era of electronic light is the quantum dot era, is the breakthrough of a new era of display technology. At that time, it meant that we were like inkjet printing, the maturity of printing technology, and then the maturity of quantum dot technology, like printers, printing newspapers, can print on any carrier display, but in the end will not say hit Newspaper, or hit the glass, because it is protected, but at that time, when printed flexible, including all things, it will become very very thin and very very simple, then it is right The entire industry is the era of new subversion of the entire industry and display of technology.
Now that we can light up the QDs in a small size, it's probably three years or more for a large one.
Sina Technology: Will the whole product line?
TCL: If it comes to printed quantum dots, it will subvert the industry, the current OLED, LED, light quality QLED will not exist, it will become a new type of display technology, and now the kind of traditional LED TV is like The original CRT is not the same. To the quality of light-emitting quantum dots, and now all OLED TVs on the market will be gone.
Sina Technology: What will change the TV form?
TCL: The display will be hidden in any medium, it will be like a thin light on the wall in your bedroom, for example, if you are in other complex environments, such as shopping malls, may be on the cylinder , All around the cylinder is a luminous body and so on
We have set up a research and development base in Guangzhou, as well as a research and development base with Hong Kong University of Science and Technology, are studying the quality of light-emitting quantum dots, of course, there are some transitional products between light quality and quality, such as we are now backlit , The next step will be to do the glass to the quantum dots, we call Q the glass, the next stage we may Q Qiang the picture, it is to do it inside the pixel, but these three years, will not say the current electricity Quantum dots will be stagnant, it is an evolutionary process.
Sina Technology: Artificial Intelligence is also the current outlet, many companies have shifted from manufacturing to smart manufacturing, TCL and Baidu, and other companies have also conducted cooperation TCL's industrial products and other brands in this regard, what will be different?
TCL: artificial intelligence is a relatively large concept, artificial intelligence from the technology is the ability to enhance the four aspects.The first is the recognition of technology, whether it is speech recognition or image recognition, first of all have a lot of recognition technology, and now Baidu and Xunfei and other companies are doing well.The second is the sense, with this thing, I recognized, but how to recover the sound, how to recover the map to go, this is the sensing technology.Third is the big Data, received these things have big data processing capacity.The fourth is the algorithm, there must be a very accurate algorithm to abstract it out to organize.This is the four underlying technology, and now all the artificial intelligence are actually based on these four Big technology to do.But color TV factory in these four technical aspects will not go and Baidu, and hearing the news to do PK, but the television industry is better, the television is to master the user, is to master the scene, these technologies do not Effect, only the scene will have an effect, the largest manufacturers of artificial intelligence is the scene definition and scene scheduling, for example, such as face recognition, we will be based on People suddenly have an actor is not recognized in time to watch TV, then I would say who the actors are, to identify Facebook, and back through the server to do cf recognition technology, the server will back all the actors all the stars Are installed on the server, by comparison to tell you who this actor is the same time, with these big data, what movie he performed.
However, the definition of this scene is to define the television industry, such as I want this feature, the function of big data company or artificial intelligence company is no way to do, but this is the terminal manufacturers have to do, for example, when watching TV I want to takeout This scenario is how to do it, which is the core competitiveness of TV manufacturers. Because these only produce sticky, which identify are to provide help to provide solutions to provide technology, the real scene that it put it into the product, Is done by the terminal manufacturers.Thus, each brand is not the same for consumers to understand, it defines the scene is not the same.So TCL definition of these scenarios, the industry also did not.
For example, I want to read the article and his wife Mai Yi's movie, but I do not know who his wife is, then I would say I want to see the article and his wife's movie, it will also bring up the article and Mai Yi. Take a film, for example, a godfather, one of the scenes I remember very clearly, I remember clearly in front, I would like to see it again, you can directly say what I want to see the scene, which screen, it will jump directly to Those are the scene scheduling, or scene definition, then these are in the hands of the terminal manufacturers, do not control whether they are in the hands of Baidu or Google, they provide algorithms and big data.This is the first A scene is the core of the terminal industry, scene scheduling is the core competence, you need to have a deep understanding of consumers.
Terminal manufacturers are not the core competitiveness of the algorithm, not in recognition, not in the sense, but rather in the definition of the ability of the scene, because we do To C, the most consumers.We are a product company, you can put it scene, All of the machine or terminal products, the future of artificial intelligence really embodies this era, not those data companies, but the end product company, because all of the artificial intelligence to be carried in the product, there is no product that is a bunch of backstage technology.
Sina Technology: Introduction to the award-winning products and the future development of the industry forecast
TCL: Our award-winning product this year is the high-end product X5, which is a curved surface product. First, it uses quantum dot technology and achieves an image quality of 117%. At the same time, we maintain the sound quality of the previous generation on the speakers, It's better, but we made it lighter and thinner with speakers, making the speakers look slender and more sophisticated, but maintaining the same sound quality, the whole body is also made from the original 7.9 mm 4.9mm, the refined feeling of the whole product will be better, this product is our award-winning product of this year.
For the future, the TV industry is now the two main lines, one is the quality of the audio and video, one is artificial intelligence, so the future trend of our judgment, in terms of quality or the development of quantum dots technology, continue to optimize and mature, In the sound quality, will do better.Artificial intelligence in the scene scheduling will dig more scenes to meet the needs of consumers.This should be the future of the television industry in the next two to three years trend of development.