WitsView research co-ordination Bo Yu pointed out that 8K television has only been heard in the past few years staircase stage, but with the footsteps of the Tokyo Olympics in 2020 approaching, the development of imaging standards and ecosystem construction is gradually forming the same time, the TV brand maker Sharp , Samsung and Sony one after another out 8K TV plan to accelerate the development of 8K panel supply chain pace.But 8K panel production more difficult, but also emphasis on 65-inch large size TV market, most of the products will be positioned at the top of the pyramid Ultra-high-end market, the initial rapid expansion of the market is not easy.
WitsView pointed out that Samsung is expected to launch a high-end TV model 8K QLED TV this (2018) year and LG Electronics is still playing UHD AMOLED TV. However, the group's LG Display has developed an 8K AMOLED TV panel to meet the future needs High-end TV market trends, shows QLED TV and AMOLED TV camp is still fierce competition.
Looking back at 2017, WitsView pointed out that with the accession of first-tier brand Sony, AMOLED TV Camp headed by LG Electronics has gained market visibility and boosted sales. In 2017, the penetration rate of AMOLED TV in the TV market is about 0.7% 2018 is expected to more than 1%. In contrast QLED TV camp due to product highlights for the moment, temporarily bear the brunt, the sales performance is also lower than expected, from 2017 to 2018 market penetration only hovering at 1% -1.5%.
WitsView believes that the QLED television camp can reverse the momentum, the key is when the introduction of the quantum dot technology will be integrated into the Cell panel products, the current integration with the backlight module design, a new product highlights.Because QLED TV sales Not easy to boost, so Samsung turned to invest some resources to develop Micro LED TV, and in 2018 CES launched 146-inch large-size Micro LED display; Quantum dot technology is expected to have more significant progress in the future Samsung will continue to develop Micro LED TV.
Image processing technology, WitsView observed, HDR technology is still the focus of major manufacturers.Currently, HDR10 + high-end standard has been officially launched, is based on HDR basic standard HDR10 an upgraded version, with another industry standard Dolby Vision rival, And competing for the major TV brands, content manufacturers, and platform vendors to use.In addition to the television market, the PC market in the past year under the guidance of NVIDIA, began to appear to import HDR standard voice, by the end of 2017 VESA for PC development DisplayHDR 1.0 officially released, the major manufacturers are expected to be displayed at the CES 2018 related products, representatives whether it is LCD monitors or laptops, will continue to use HDR standards to speed up future HDR standards in the field of display technology.