Set micro-grid Las Vegas Coverage / Chen Ran Qualcomm as a wireless communications experts in the mobile market is a well-deserved overlord, dominance and amazing investment in research and development are inseparable.
It is understood that Qualcomm in the mobile industry has accumulated R & D investment of more than 47 billion US dollars, and every year insisted that 20% of annual revenue into research and development of these 47 billion US dollars are all devoted to the basic research and development of digital communications technology , Including WiFi, cellular technology, Bluetooth technology and other wireless communication technologies.
In fact, not only the connection technology, in the field of computing Qualcomm also invested a lot, a very wide layout, a customized core, deep learning, camera, sensor, display, CPU, GPU, power management, etc. It is these core technologies to help Qualcomm has created the top smart phone chip, these same technologies can also be used to create excellent IoT products.
The same security technology will be applied to IoT, but not discounted.
Internet of Everything will bring huge imagination to future life, and analysts expect that there will be 50 billion devices that can be interconnected by 2020. The applications of these devices are different from smart phones, and traditional near-distance wireless access technologies and mobile Cellular network technology in the coverage, power consumption, system capacity and other characteristics of the comprehensive performance can not adapt to the needs of the Internet of things.
IoT applications varied, the market is very complicated, and some require a lot of edge computing, and some of the higher connection requirements, so the product price range from a few dollars to hundreds of dollars.To this end, Qualcomm IoT areas Created five series of products.
1, Mobile SoC: It is mainly used in some high-end fields and has strong requirements on edge calculation. It integrates CPU, GPU, DSP, display, video and camera modules, and is also compatible with cellular, wifi and Bluetooth connection technologies. : SoCs belonging to the application level also need edge computing capability but no integrated wireless connectivity The deep customization that can be performed for IOT users mainly targets IOT scenarios that do not require connection technologies such as smart cameras, set-top boxes, smart watches, etc. . 3, LTE SoC: With wireless connectivity, small size, weak computing power, mainly used for smart city applications. 4, Connectivity SoC: This type of connection is mainly used wifi technology, there are certain edges Computing power, such SoC is often used in smart home 5, Blutooth SoC: to be used in smart bulbs, smart clothes, wearable products
In the field of IoT applications, voice UI, sensor, camera, multimedia, deep learning, etc. five requirements will be better than the phone.For example, the user facing the smart home products need to be achieved by voice, in the case of the surrounding environment is complex Unaffected, you can wake up normally, follow the instructions.
Qualcomm can provide a complete reference design to deal with the IoT market.Seshu said, 'For the IOT market, many customers do not have strong technical strength to create products for this customer, we provide a complete solution, also in the field of IOT, We also cooperate with the powerful industry chain, such as the current Qualcomm has established a partnership with Google.
At CES 2016, Qualcomm introduced two Qualcomm® home hubs that support Google Android Things, based on Qualcomm's SDA624 and SoC's of SDA212 systems, respectively, and Harman and Lenovo are currently working with Qualcomm Technologies Develop home products, including a new Lenovo smart display using the Qualcomm Home Hub platform.
The first Qualcomm home hub platform based on the SDA212 SoC to support home appliances and appliances with digital assistants and audio features such as refrigerators, ovens, and washing machines combines the processing power, connectivity, voice user interface A unique combination of top audio technology.
Based on the SDA624 SoC, the Qualcomm Home Hub adds edge computing capabilities as well as multimedia, video cameras and touchscreens for Android Things devices such as smart displays, home surveillance cameras, smart thermostats and security panels. With this version of the product Home Hub appliances can support advanced tasks including video conferencing, remote video surveillance, movie and video streaming, and more.
Qualcomm Home Hub platforms, system-on-module, reference designs and development boards are expected to be available through Intrinsyc Technologies Corporation in the first quarter of 2018. The SDA624-based system-on-module will also be available through Lite-On.
In addition, QUALCOMM also announced Qualcomm® Intelligent Audio Platform support for Android Things, Google Assistant, Google Cast for Audio and other Google services at about the same time, Qualcomm said the solution is designed to make it easier for OEMs to create differentiated Smart speakers support Google Assistant's rich voice interaction at different product levels and categories.
Smart Speakers Since its inception, the growth is very rapid, in 2017 compared to 2016 increased tenfold About smart speaker market prospects, Qualcomm Technologies senior director of product market Chris Havell said in a micro-interview set that the next three years Smart Speaker The market may double growth, is expected to reach 40 million smart speaker shipments by 2020, of which the Chinese market is likely to account for 1/3.
At present, smart speakers in the United States, the attention and audience significantly more than China, which, Chris think the differences in the Chinese market, time is a major factor in the United States in 2014, Amazon introduced the smart speaker Echo, and China's cloud service product launch time is late, the market is just beginning, but he believes that the next three years in China that can support smart assistant products will have a great development, see the Chinese market for this feature products Demand is growing, but also see China's cloud service providers Alibaba, Baidu, Tencent also made a lot of efforts in this regard Finally, he said that the voice UI, the standard Bluetooth-connected speakers which Two motivation will be the driving force behind the growth of smart speakers.
Several OEMs released products based on the Qualcomm smart audio platform at CES 2018, where LG will showcase its LG ThinQ speakers with Google Assistant built in. Currently, the Qualcomm smart audio platform supporting Android Things is available to select customers and is expected to be available at First half of 2018 market.