Review 2017, can be regarded as the real phone 'mobile AR' the first year.Compared with the slightly bulky head-explicit AR at this stage, mobile AR with its ease of use and hardware inventory advantages, not only won the giants of all ages, But also attracted the entry of many start-up companies, from the development engine, content, and platforms, all aspects of the card bit.In 2018, mobile-based AR ecosystem will gradually shape, we inventory the 2017 six landmark events, This will help us to better understand the trend:
Apple ARKit release, create the shape of AR content ecology
In June this year, WWDC 2017 Global Developers Conference, Apple launched its AR development platform ARKit, based on iOS developers to support the development of AR applications on Apple mobile phones, including sports positioning, scale estimation and other functions, at the time basically exceeded All AR AR SDK on the market.Industry believes that the release of ARKit will really start to promote mobile AR content creation start.Major developers based on IOS platform for mobile AR increased a lot of content, there are already thousands AR applications on the line, these applications cover visual rendering classes, games, tools and other fields, many of which are also IKEA, Lego, BMW such a B-side application production.
Google ARCore released, dual platform mutual complement each other placeholder
Data show that in the global context, the Android platform has more than 2 billion devices and more than 1 billion iOS devices, and if the AR can be popularized to this huge user base, the opportunities will be unprecedented in history. Two months after the release of ARKit, Google Also launched the ARC development tool ARore, developers can use Java, OpenGL and Unreal and Unity 3D game engine, the use of APIs such as Google to develop immersive AR experience.Thus, the market share of the two largest operating system Android, iOS AR has been fully completed, but the limitation is that AR has the ability to have certain requirements on the equipment, either ARKit or ARCore can not escape this category, which also set a high wall for the rapid popularization of AR.
iPhone X sale, mobile AR hardware to the consumer market
Apple released a new model iPhone X at its fall press conference Phil Schiller, senior vice president of global marketing at Apple, highlighted 'the most powerful smartphone chip' available today - the A11 bionic chip with excellent CPU and GPU processing power , The basic support for the AR feature on the iPhone, 'AR-optimized.' And the TrueDepth camera system used by the iPhone X, with a dual vertical camera configuration (an infrared camera and various sensors), and an AR filter The addition of features has shown that the iPhone X is a well-deserved AR handset.After the successful completion of the AR market education, Apple will begin to have more work on the AR hardware, maybe 2018 new product conference will add 'Apple AR smart Glasses'.
Mito Xiu Xiu AR function on the line, leading AR content production trend
Mobile AR function on the line, the Mito company really in this area has taken the first chance: Sina microblogging read 140 million, triggering a discussion of 124,000 times, Mito Xiu Xiu with 'AR Mengpai' stars in all walks of life, High-end brands and the "Spring Jiao Zhi Ming" "High Energy Youth League" and other popular IP, completely detonated the major social platform.In addition to prove this new mobile phone AR visual social and marketing aspects of the power, but also brought A wave of AR content culmination climax - In this context, many APP manufacturers have force, have introduced various types of AR effects feature, so that the contents of the phone AR itself rich and popularization process are greatly accelerated.
uSens mobile AR program released to fill the gap in the low-end models of the market
December 19, human-computer interaction technology solutions provider uSens for the first time exposed its independently developed monocular RGB camera-based cell phone AR program.Compared with the ARKit and ARCore, uSens Ling feel cell phone AR using self-developed combination of IMU and computer vision Of the SLAM algorithm, especially for low-end mobile phone was optimized, low-end one hundred yuan Andrews machine also have the opportunity to play on AR. Compared to ARCore, uSens the AR program in the CPU occupancy superior, compared to S8 ARcore CPU occupancy 12 %, uSens mobile AR program requires only 3% .It is foreseeable that this program will have a very positive impact on the rapid spread of AR.
Currently, uSens has entered into a deep cooperation with Spreadtrum, one of the top three handset chip makers. The handset with Spreadtrum 9853 and other core products will be pre-installed with uSens AR solution. After shipping in 2018, it will provide developers with a new user base of 100 million users platform.
"Pokemon Go" big update, strong IP-depth mobile phone AR
In late December, Pokemon Go developer Niantic Labs brought an exclusive update to the iPhone: AR +. The latest AR + features build on Pokemon Go's core ARplay and leverage Apple's ARKit framework for enhanced visuals. From ' Simple "virtual image posted to the free to move the 3D elf, a year's time, AR's progress is not uncomfortable as a deserved phenomenal level masterpiece," Pokemon Go "for the first time attracted worldwide attention Augmented reality game, but carrying the power of IP, the update will also allow more users to recognize the real 3D mobile phone AR.
AR combined with smart phones, will give consumers a better way to interact with the man-machine interface, but also for mobile phone innovation has more imagination.On the other hand, compared to the AR head display market, mobile AR with its huge Stock market, easier to leveraging visual socialization, social marketing these two pieces of cake.Gartner report shows that AR will become one of the top ten strategic technology trends in 2018, and by 2020 there will be 100 million people worldwide through AR shopping The next two to five years will undoubtedly be an important stage for AR and will really enhance people's work and life style.
Review 2017, can be regarded as the real phone 'mobile AR' the first year.Compared with the slightly bulky head-explicit AR at this stage, mobile AR with its ease of use and hardware inventory advantages, not only won the giants of all ages, But also attracted the entry of many start-up companies, from the development engine, content, and platforms, all aspects of the card bit.In 2018, mobile-based AR ecosystem will gradually shape, we inventory the 2017 six landmark events, This will help us to better understand the trend:
Apple ARKit release, create the shape of AR content ecology
In June this year, WWDC 2017 Global Developers Conference, Apple launched its AR development platform ARKit, based on iOS developers to support the development of AR applications on Apple mobile phones, including sports positioning, scale estimation and other functions, at the time basically exceeded All AR AR SDK on the market.Industry believes that the release of ARKit will really start to promote mobile AR content creation start.Major developers based on IOS platform for mobile AR increased a lot of content, there are already thousands AR applications on the line, these applications cover visual rendering classes, games, tools and other fields, many of which are also IKEA, Lego, BMW such a B-side application production.
Google ARCore released, dual platform mutual complement each other placeholder
Data show that in the global context, the Android platform has more than 2 billion devices and more than 1 billion iOS devices, and if the AR can be popularized to this huge user base, the opportunities will be unprecedented in history. Two months after the release of ARKit, Google Also launched the ARC development tool ARore, developers can use Java, OpenGL and Unreal and Unity 3D game engine, the use of APIs such as Google to develop immersive AR experience.Thus, the market share of the two largest operating system Android, iOS AR has been fully completed, but the limitation is that AR has the ability to have certain equipment requirements, both ARKit or ARCore can not escape this category, which also set a high wall for the rapid popularization of AR.
iPhone X sale, mobile AR hardware to the consumer market
Apple released a new model iPhone X at its fall press conference Phil Schiller, senior vice president of global marketing for Apple, highlighted 'the most powerful smart phone chip ever' - the A11 bionic chip with excellent CPU and GPU processing power , The basic support for the AR feature on the iPhone, 'AR-optimized.' And the TrueDepth camera system used by the iPhone X, with a dual vertical camera configuration (an infrared camera and various sensors), and an AR filter The addition of features has shown that the iPhone X is a well-deserved AR handset.After the successful completion of the AR market education, Apple will begin to have more work on the AR hardware, maybe 2018 new product conference will add 'Apple AR smart Glasses'.
Mito Xiu Xiu AR function on the line, leading AR content production trend
Mobile AR function on the line, the Mito company really in this area has taken the first chance: Sina microblogging read 140 million, triggering a discussion of 124,000 times, Mito Xiu Xiu with 'AR Mengpai' stars of all walks of life, High-end brands and the "Spring Jiao Zhi Ming" "High Energy Youth League" and other popular IP, completely detonated the major social platform.In addition to prove this new mobile phone AR visual social and marketing aspects of the power, but also brought A wave of AR content culmination climax - In this context, many APP manufacturers have force, have introduced various types of AR effects feature, so that the contents of the phone AR itself rich and popularization process are greatly accelerated.
uSens mobile AR program released to fill the gap in the low-end models of the market
December 19, human-computer interaction technology solutions provider uSens for the first time exposed its independently developed monocular RGB camera-based cell phone AR program.Compared with the ARKit and ARCore, uSens Ling feel cell phone AR using self-developed combination of IMU and computer vision Of the SLAM algorithm, especially for low-end mobile phone was optimized, low-end one hundred yuan Andrews machine also have the opportunity to play on AR. Compared to ARCore, uSens the AR program in the CPU occupancy superior, compared to S8 ARcore CPU occupancy 12 %, uSens mobile AR program requires only 3% .It is foreseeable that this program will have a very positive impact on the rapid spread of AR.
Currently, uSens has entered into a deep cooperation with Spreadtrum, one of the top three handset chip makers. The handset with Spreadtrum 9853 and other core products will be pre-installed with uSens AR solution. After shipping in 2018, it will provide developers with a new user base of 100 million users platform.
"Pokemon Go" big update, strong IP-depth mobile phone AR
In late December, Pokemon Go developer Niantic Labs brought an exclusive update to the iPhone: AR +. The latest AR + features build on Pokemon Go's core ARplay and leverage Apple's ARKit framework for enhanced visuals. From ' Simple "virtual image posted to the free to move the 3D elf, a year's time, AR's progress is not uncomfortable as a deserved phenomenal level masterpiece," Pokemon Go "for the first time attracted worldwide attention Augmented reality game, but carrying the power of IP, the update will also allow more users to recognize the real 3D mobile phone AR.
AR and smart phone combination, will give consumers a better way to interact with the man-machine interface, but also for mobile phone innovation has more imagination.On the other hand, compared AR head display market, mobile AR with its huge Stock market, easier to leveraging visual socialization, social marketing these two pieces of cake.Gartner report shows that AR will become one of the top ten strategic technology trends in 2018, and by 2020 there will be 100 million people worldwide through AR shopping The next two to five years will undoubtedly be an important phase of AR and will really enhance people's work and life style.
