South of Caiyunzi and Lijiang River, one of the most popular places to enjoy the fashionable and lively young people nowadays, because of the atmosphere of passion, personality and joy everywhere, on January 9, it is determined to comprehensively Huanxin, to meet the 2018 annual selection of Shengge pigeons in Lijiang, Yunnan, open to 'fly it' as the core theme of the annual dealer dealership and new conference.
At the meeting, San Columbus unveiled a new brand LOGO whose main color is "Orange Orange" and proposed a brand message of "More Peace and Happiness" to showcase the recently developed Steaming Box Integrated Products Passing a new vitality of the new corporate image, new positioning.
St. pigeon electrical 2018 Annual Conference of dealers and new conference site
Eight years thought, flying trend
Founded in 2010 Shengzhou, Zhejiang Shengzhou electrical appliances, after two in-depth integration of embedded areas in the field of deep plowing eight years in the field of products popular, unique. Now read 8 years, when the business development to a certain scale, but also welcome Came to their own new brand and product development stage.
At the same time, it is also based on the rapid development trend of the integrated category of this emerging category, and such products are gradually accepted by the consumer groups, especially young consumers who are keen on open-style, smoke-free kitchens. Compared with traditional three-piece sets More thorough soot efficiency, so that integrated kitchen has become the blue ocean and the 'gold mine'.
Hu Li Ming, chairman of St. Columba Electrical
Therefore, in the future market thinking, Hu Li-ming, Chairman of Shengdai Electric Co., stressed at the meeting that the existing status of "combo integrated stove" is based on the good reputation and reputation accumulated by Shengge for many years. However, Look forward to look far, development is the last word, it is the main tone of St. Columba 'market competition will not be sympathetic to the weak, innovation will not be eliminated without breaking out.'
It indicates that in the next 2018, St. Columba will plan to build its own new headquarters building, increase its investment in integrated kitchen sections, develop integrated products for steam box models, and target diversification, personalization, intelligence and humanity As always, do a good job with the main industry sideline product planning to increase market competition and profits.
To this end, Shengge integrated stove around the 2018 strategic plan for the brand upgrade, the expansion of terminal stores, capacity expansion, online layout, connecting the Internet and other issues, at the meeting put forward its 'flight plan': from the network platform to promote, product stereoscopic Packaging, channel sales platform, VI and SI adjustment and upgrading, product grooming and upgrading, 985 training plan, standardizing the price system and other 11 items to enhance the brand image of Shengge integrated stove and sort out a series of measures to combat the future market.
For example, on the '985 training,' Zhang Fangyong, assistant general manager of Shengge Electrical, explained: 'The training is to make professionals professional. The ultimate effect is to create first-class local stores, multi-site operations, and the distribution of storefront sovereignty. In its view, the Holy Grail integration stove in the past year and the future continue to 'fly', to create their own core team is the biggest core value.
Zhang Fang Yong, assistant general manager of Shengge Electrical Appliances
Brand to enhance the rejuvenation of the posture
The Holy Grail's 'Flying Plan' is full-size, with a full range of brands, marketing, channels and products. However, the most impressive of these moves is the rejuvenation of the brand positioning and image of the Holy Grail.
As we all know, in the era of rising consumption, young people with more personalized needs and quality of life have gradually become the mainstay of kitchen and electric appliances. As early as January 2016, Zhuang Xinyan signed as an image endorsement to cater to young groups; and in March 2017 signed CCTV, CCTV4 CCTV channel brand advertising, through 3 programs repeatedly play six sessions, and actively promote the image of St. Geese and consumer brands understanding.
Holy pigeon integrated stove LOGO new logo revealed
At this conference, Saint Columba obviously took a big step toward building brand power. Not only did it join hands with professional brand planning agencies to increase the shape of flying pigeons into high-speed trains, which symbolized the rapid development of the brand; Through young, passionate, individualized style positioning, vitality orange brand color, and 'safer, happier' new slogan means no worries after sale, no soot damage, to create a happy life for consumers to cook Way, which is precisely the opening of 'Happy Kitchen' brand new road.
According to Zhang Fangyong introduction, 'Flying Plan' in order to create a better brand communication effect, in addition to a series of on-site signing, and the industry veteran vertical media reached a strategic partnership to increase the depth and breadth of promotion; will also focus on the establishment of channel sales platform In 2018, we will continue to strengthen Jingdong and Taobao's two sales platforms. At the same time, we will actively launch the St. Columb Mall APP, WeChat Shopping Mall, as well as create the image and overall plan of the store. By bringing together traditional shopping entrances and mainstream mobile shopping entrances, Marketing.
Abundant product, burst of plastic
Look things out of the table, from the inside out to see corporate marketing strategy as well.Saint pigeon eight years of hard work, the current brand reshape the path and the long back, the endogenous strength of its product innovation is the ultimate to be able to rejuvenate New Foundations and Sources At this year's annual meeting, St. Georges brings with it the new integrated range of new technologies, including the latest steam box products.
St. pigeon integrated variety of live new site release
According to the scene of "Aiken Household Appliances", Sheng St.'s new integrated stove integrates the cooking appliance touch technology with a standard firewall and adopts the latest DC inverter technology to bring more suction. The products not only have low noise, but also are perfectly combined with cabinets in design , Make the kitchen more agile.
For the new products, St. Columba said that it will take a refined operation to streamline the existing integrated embedded stoves and simplify the layout and highlight the key points. At the same time, The other side with a single video product promotion, new packaging, to create a burst to meet market demand and demand.
Can be seen, through the upgrading of the product comb, 2018 Shengge pigeon integrated kitchen is undoubtedly under the operation of foreign brands, did not forget to emphasize the practice of internal strength, designed to create a burst of each paragraph, to do every detail of fine play , Let the product marked a deep St. Columba brand.
'We pursue the quality of the road we do not count the cost of exploration and development of the road we keep pace with the times, product innovation on the road we challenge ourselves,' 'as its chairman Hu Liming said in the journey of flying in the rejuvenation of the face, As consumers, we not only believe in the power of the brand, but also are more willing to believe in the power of quality.
