Wang Cheng, vice president of TCL Group and TCL Multimedia CEO, who attended the press conference, said that in the future, the television industry will have three major trends: visual enjoyment, artificial intelligence and big screen.
Wang Cheng said TCL Group's investment in panel resources to provide consumers with high-quality picture quality, the introduction of high-quality TV in the North American market.
TCL color TV in the North American market achieved good results in 2017. TCL North American branch general manager Mao Chuwen interview with surging news reporters said that TCL TV in the North American market share of 10% or so, third only Second behind Vizio, Samsung and the U.S. domestic brand, and was second only to Vizio.
TCL Multimedia (1070.HK) disclosed the caliber of North American market in 2017 cumulative sales soared 131.5% year on year, to achieve doubled growth.
Mao Chu Wen said that now TCL TV has entered the mainstream American sales channels, Costco, Best Buy, Target, Wal-Mart, etc., and online with Amazon for a strategic cooperation.
'The main reasons for the North American market's achievements are several factors, one is the adjustment of our product structure, the introduction of high-quality television sets, $ 599 TV sets sold better than the $ 399 TV; In addition, TCL Pay great attention to user service, listen to user comments, online shopping users have any dissatisfaction, we will call for a return visit, until the user to help solve the problem. "Mao said .Wang Cheng said that this year's success is also TCL for so many years The result of North American management is not accomplished in one go.
In order to open the market in the United States, TCL sponsored the Hollywood famous architecture 'Chinese Theater', also sponsored the NBA team Minnesota Timberwolves, with the United States talk show 'Allen Talk Show' to cooperate in sports and entertainment marketing increase in the United States Reputation.
Wang Cheng said that with the exception of the North American market, the Southeast Asian market and the African market are opportunities for Chinese brands. "Waves go up to the next level and the country's Belt and Road initiative will sell more products abroad." TCL Wu Jiyu, general manager of overseas business center, said the next three years is the golden age of TCL growth, TCL will be one after another in a number of overseas markets have achieved good results, 'We are also good performance in Germany, we have just entered the Japanese market has no domestic market Growing space, only international. '
According to the information disclosed by TCL, the sales volume of LCD TV products in 2017 was 23,774,000 units, up 15.9% over the same period of last year; the sales volume of intelligent network TV was 15,127,000 units, up 34.8% from the same period of last year, of which, the sales volume of color TV in the fourth quarter of 2017 reached 7.298 million Taiwan, an increase of 30.4%; sales of 488,700 units of intelligent network television, an increase of 52.4%, showing the proportion of sales of high-end products to be further optimized.
It is noteworthy that, TCL color TV sales in 2017 nearly 24 million units, with the South Korean first-tier manufacturers further narrowing the sales gap; benefit from many years of deep plowing in overseas markets, TCL multimedia in many overseas regions have obvious competitive advantages, North America Market and sales growth in Brazil and other emerging markets continued to grow.
Before TCL multimedia rights issue about 265 million US dollars and plans to change its name to TCL Electronics outsiders believe that this move is TCL TCL to create an international consumer electronics terminal industry group, the business areas may be further expanded.
Wang Cheng said the renamed TCL Electronics Group may have more business synergies, some new business will get TCL multimedia.