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1, the defeat of the TCL mobile phone, Li Dongsheng Guo Aiping Qi mountains out there to save it?
Set microblogging / Xu Lun
Big loss of over 800000000, cheap selling equity, once again change handsome!
This is the TCL communications over the past six months after another hot spot.According to TCL Group released data show that TCL communications in the first half of 2017 a loss of up to 852 million yuan.However, in 2017 the panel industry began a full recovery, its first half of Huaxing Power to achieve Profit before interest, tax, depreciation and amortization was MOP5.48 billion, which also to some extent obscured the unfavorable impact brought by the telecommunications business.
However, the panel industry is very cyclical, the huge loss facing the telecommunications business, as the head of TCL Group Li Dongsheng also sit still.On October 9, 2017, TCL Group announced that the transfer of 49% of TCL Communications in the capital level, December 19, 2017, Li Dongsheng is personally in command of TCL Communications Technology CEO, also let veteran Guo Aiping out of the mountain, to succeed Nicolas Zibell as TCL Communications Technology Director.
A series of capital and management actions, in the end is a long-term emergency response behavior or TCL communications for the future will go from here is still an unknown.
TCL mobile phone defeat: domestic stagnation, overseas stalls
Use the 'defeat' to describe the current situation of the TCL mobile phone is not an exaggeration. 2017 for TCL mobile phone is 'internal and external problems', the already poor domestic market basically stalled, while the triumphant overseas market a few years ago Began to decline rapidly.
On the morning of January 8, TCL Group released its product sales data for the fourth quarter of 2017 and the whole year of 2017. In contrast with the growth in the sales volume of multimedia electronic products, the sales volume of related products in the TCL communications industry dropped sharply. The data show that in 2017, Sales volume of communications equipment and other products totaled 43,876,000 units, a decrease of 36.2% over the same period of last year. It is reported that the main business of TCL communications business is mobile phones.
Re-analysis of the report, of which TCL communications in the fourth quarter of 1101 million units sold 18.166 million units last year fell 39.4%, the speed of decline is higher than the full year.This also shows that in the past fourth quarter of 2017, not only did not TCL communications business Stop signs, but still rapidly declining.
The same profit in the same glide.Export shows that TCL Communications net profit of 850 million in 2015. TCL Communications reversed a loss of 474 million yuan in 2016. According to the first half of 2017 report shows that by the downturn in the overseas mobile phone market continued the downturn, Internal organization and business restructuring phase impact, a loss of up to 852 million yuan.
Analysis of the reasons for view, TCL mobile phone in the country basically stagnated in 2017. Insiders said that after Yang took office, the main feelings of the card, the same configuration of the phone than your business 1000 yuan, the channel is not competitive, the domestic sales in the Yang Huan has dropped to the bottom when leaving.
According to TCL Communication's January 2017 production and sales data released in January 2017, the total sales of mobile phones and other products for TCL Communications totaled 3.824 million units, with only 991,000 units and 3,725,000 overseas units, accounting for 97% of the overseas sales for the same month %the above.
This means that the main reason for the collapse of TCL handsets in 2017 is mainly overseas problems, which are also believed to have shattered the foundation of TCL communications.
Li Dongsheng cell phone plot, Guo Aiping and then the mountain
TCL communication accelerated loss first reflected in the TCL Group share price in 2017 panel industry under the premise of the outbreak, compared with BOE's share price gains, TCL stock price can be said basically did not move Some investors shouted, the mobile phone industry is highly competitive, TCL In terms of performance has become a drag on the stumbling block, should be sold out as soon as possible.
Perhaps this view has played a role in TCL Group announced on October 9, 49% of the shares of TCL Communications to the transfer of the Group, Yunnan City, voted, etc. However, TCL Group is still the controlling shareholder.
For this sale of shares, TCL Group explained: 'Although the company is actively promoting strategic adjustment, business restructuring and organizational optimization, but by the downturn in the overseas mobile phone market downturn, the impact of internal organization and business restructuring, TCL Communication Technology has not yet out Performance downturn.Selling shares on the one hand can be imported with industrial background and business resources of external investors, TCL Communication Technology is conducive to the optimization of ownership structure and promote the accelerated transformation of TCL communications technology to re-establish a competitive advantage; the other hand, can also be reduced The proportion of equity held by TCL Group in TCL Communication will help reduce the share of losses of TCL Group shareholders.
However, the sale was labeled "Bargains." Back to the September 30, 2016, TCL Communications completed its privatization and exited the Hong Kong stock market when it was valued at nearly HK $ 10 billion. Less than a year later, TCL Group sold a 49% stake in TCL Communications for HK $ 490 million and its valuation has shrunk nearly tenfold. Some investors said that since it is not worth the money, why not sell it directly in full.
In fact, as early as August 2017, Li Dongsheng once said that he would not give up the mobile phone business. "In September, Li Dongsheng also said that this year's work focus will gradually shift to the communications business and said it would personally discuss business with the communications Development Planning. "We are striving to solve the current problem in the shortest possible time and expect to see a clear improvement in the performance of our communications business in the fourth quarter of this year."
A TCL employee told the old micro-grid, 'These years, Li Dongsheng or cell phone plot. After all, when the cell phone to Li Dongsheng brought glory and hope.' In an interview, talked about the feelings of the phone, Li Dongsheng Have said, 'is the phone saved me.'
Established in 1999, TCL Communications is a veteran in domestic handsets and one of the first 12 manufacturers to obtain mobile licenses in China.
In 2001, TCL launched gem mobile phone, mobile phone gemstones on the strategy has let the company earned pours, also laid the TCL mobile phone in the domestic mobile phone industry's leading position. Ten years ago, TCL mobile phone sales up to 9.45 billion yuan, profits accounted for more than 80% of TCL Group's total profit.
TCL Communications trader Wan Mingjian promoted the internationalization of the company in 2005. TCL wholly controlled the French mobile phone company Alcatel through capital restructuring. With the channels of Alcatel's overseas telecom operators, TCL Communications in Europe, the Middle East, Africa, etc. Market development is more smooth, but in the domestic market has been tepid.
TCL Communication 2015 is the glory.Data show that in 2015 TCL handset shipments as high as 80 million units, revenue of 28.6 billion Hong Kong dollars, net profit of up to 1 billion Hong Kong dollars in the third quarter of the year, TCL mobile phone is the United States market growth Fastest brand, and successfully ranks fifth in the US mobile phone brand.
Another key figure in the history of the development of TCL communications is Guo Aiping.It is reported that Guo Aiping joined TCL Communications in 2001, served as chief operating officer, vice president, senior vice president and president of the TCL communications development made a contribution. ; At the end of 2016, Guo Aiping resigned because of personal affairs to the United States to the post of TCL CEO, leaving only the senior vice president of TCL Group, the artificial.
According to the latest news, Guo Aiping has been recalled, the future will be the actual trader of the mobile phone business, the return of Lee Dongsheng hope he can once again lead TCL Communications out of the woods.
TCL communications in the future where to go?
'Guo Aiping' s return is a good thing to solve the current TCL mobile phone dilemma. 'One approached TCL correspondent told the author, in his view, TCL mobile phone in the past few years did go too many detours.
In 2009, Wang Yangyang started to take charge of the business of TCL Communications in China. At that time, it was coinciding with the craze of Internet mobile phone represented by Xiaomi, almost at that time All traditional mobile phone manufacturers have set up the Internet brand in Wang Yang under the leadership of the launch of 'what da' sub-brand now look back and then flocked to do Internet phone basically no success stories.
By 2015, OPPO, vivo contrarian rise, let everyone realize that cost-effective Internet phone brand has no future, high-end brand is the right way .In December 4, 2015, TCL Communications announced that Yang Kui joined TCL Communications, and served as Chief Operating Officer of TCL Communications and President of China.
Yang Kai took office immediately abandoned Wang Yang's Internet brand 'What da' and cost-effective route instead of emphasizing feelings and feelings, playing 'like life' style. 'Without sales as a foundation, blindly talk about feelings will only be in the air. Sighed this person.
Insiders said, 'Yang Qiu successfully traversed Samsung, Huawei star aura from the starting salary of up to 10 million / year, but also brought 18 general salary are not low now look at the performance from the real not worth it. '
Also in overseas markets, performance also dropped sharply due to change of coaching. When TCL reached a peak in 2015, Nicolas ZIBELL started as general manager of international business unit of TCL Communications and replaced Guo Tieping with 2016 as TCL Communications Leader .From the 2016 earnings report also shows that Nicolas ZIBELL TCL Communications became a turning point in overseas performance change.
How to deal with the situation for today's TCL mobile phone, the future how to go? I also interviewed with the number of people close to the TCL mobile communication, sort out the following points:
First, a sustained strategy, stable management team
One of the biggest characteristics of the mobile phone industry is changing and rapid change.Industry leaders always have their own set of play, and subsequent followers often do not have good results.For example, a few years ago chasing millet Internet brand nowadays a lot Have become cannon fodder, and chasing OV OVERSEAS these two years, it is difficult to support the huge investment of its brand and channel.The core point of view, each handset manufacturers should find their core strengths, target users, and then do deep and stronger.
After determining the advantages, it is important to choose the right match for the team. 'A big taboo in the mobile phone industry is frequent coaching change, once selected will believe, and at least 5 years to believe.' A mobile phone owner once said to me. Year, frequent exchanges with TCL Communications have the same experience of Lenovo mobile phones, now see the handsome shift brings more strategic swing, has also become an important reason for the decline in performance.
Second, there is little hope in the country at the moment, and the top priority is to stabilize overseas
'For the current TCL communications, the country has fallen to the floor, there is no hope of short-term fancy.' This is close to TCL mobile phone, said.
The fact is that TCL mobile phones really want to stand up in the country is indeed impossible.In 2017, the domestic mobile phone market for more than a few consecutive months of decline, and to focus on the 'Hua Miao OV' four brands is still rising, Severe extrusion of second and third tier brands.For TCL mobile phones, the current domestic sales have almost reached the floor, to retain the brand is already good.
For the current TCL mobile phone judgments, the above said, 'overseas market is TCL mobile phone basic disk, this can not have any slips, Guo Aiping's primary task is to stabilize overseas.'
The task of restoring overseas seems also arduous .On the one hand, overseas is still accelerating the decline, on the other hand 2018 'Hua Mi OV, Lenovo, ZTE' and so will focus on overseas. TCL mobile phone must set off overseas defensive war. However, , Fortunately, there are still opportunities for TCL mobile phone, the main reasons are the following:
1. Alcatel brand from overseas, and has a long history of the brand, at present there are still some overseas brand influence.
2.TCL Communication is also the earliest Chinese handset manufacturer to go out to sea and still has a certain market share in North America and Europe at present. It is more familiar to overseas users and has more complete sales channels and a certain degree of trust. Other brands want to enter , But also for a period of time brewing, which brings time for TCL Communications.
3. The acquisition of Alcatel that year acquired a large number of 2G / 3G patents, which are important conditions for overseas markets, in addition to Huawei, ZTE, Xiaomi and other patents need to be more cautious risk.This is one of the TCL mobile phone overseas barriers.
Although there are certain advantages, but the pressure is not small, Guo Aiping need to be given a prompt solution.
Third, optimize the product structure and R & D system
Whether it is TCL or Alcatel brand mobile phone, at the moment have not seen a burst models.And in recent years Huawei, millet, OV are relying on several boutique detonated the market.China Alliance Secretary-General Wang Yanhui said TCL mobile phone should focus Strength hit boutique, the remaining low-end products to the ODM design and production enterprises.On the one hand, you can focus on research and development to develop high-end models, on the other hand can reduce the system and reduce R & D and operating costs.
In fact, we noticed the equity transfer in October 2017, then the disk side not only TCL upstream chip provider Ziguang Group, as well as the city of cast in Yunnan.According to micro-network reported that Yunnan City voted twice in ODM business Wen Tai Science and technology. The introduction of two capital, the future can achieve industry synergy, more conducive to TCL mobile phone product structure optimization and reduce costs.It is reported that in the past few years, Wen Tai Technology responsible for the project, the main participation in the definition of Huawei, red rice and glory Star models, many of which are tens of millions of explosions. R & D capability beyond doubt, but also more efficient.
In addition to the above points, a staff member before TCL Communications said that TCL has been doing cell phone home appliances system routine.In fact, cell phones have its own particularities, including Chairman Li Dongsheng, including group level, cell phones should be more independent development Space, to adapt to changes in the market.In addition, the company should also optimize management, and create a fair and reasonable contribution and distribution system, so as to be able to more effectively solve the fundamental problems facing the current (Set micro / Xu Lun)
2, AT & T depresses the brakes or unicorn chip cooperation with Huawei;
Set micro-network news (Luo Ming / Wen) CES exhibition is underway, all manufacturers are hard-working to promote their products, expect to get good news, Huawei is the same, this year is going to re-enter the US market, the media came out Huawei to smash 100 million US dollars in the US market promotion fee, we can see Huawei's emphasis on the United States market.
3, OPPO, vivo down Indian retailers profit sharing loss of 10,000 sales outlets;
According to the Beijing Economic Times reported January 9, China's smartphone maker OPPO, vivo in the Indian smartphone market has a total share of 17% of the market, they have given to the profits of local mobile phone retailers Split into more than 40% cut, triggering dissatisfaction with community shops and mobile phone chains.
Indian mobile phone industry executives said OPPO, vivo have lost about 10,000 sales outlets before the cut in profit sharing, OPPO, vivo have in India, respectively, about 70,000 sales outlets.Ex industry executives said the sale of OPPO, vivo The number of mobile phones may decline further.
Three handset industry executives in India say mobile phone chains, including big retailers Sangeetha Mobile, Big C and Lot Mobile, have stopped selling OPPO and vivo phones or reduced their focus on two branded phones. A total of more than 1300 sales outlets.
Founded by Chinese billionaire Duan Yongping, OPPO and vivo have divided the profit available to large mobile phone chains from 23% to 25%, down from 14% to 15%, and divided the profits provided to independent mobile phone retail stores from 15% to 16%, down to 5% to 6%.
Subhash Chandra, general manager of Sangeetha Mobile, said that they have stopped selling OPPO and vivo phones in Tamil Nadu due to profit sharing issues. "The two brands are set at different Indian states Profit share, which is a problem for retailers selling products in multiple states, Chandra said.
A well-known chain store in India, said the CEO, for OPPO, vivo phone, there is no sales promotion activities.
OPPO India spokesman confirmed the adjustment of profit sharing and the decline in sales outlets.He said that after the introduction of the GST in India, some stores have been unable to sell mobile phones, but did not further explained.He also said OPPO has changed the strategy , Focusing on mid- and high-end handsets, OPPO no longer cooperates with them as sales of some stores have not reached the expected level.
'We have different policies for each market, and profit sharing depends on market developments, and every handset maker makes such adjustments, all of which are for the company to operate healthily and we believe the company will now become Healthier and more efficient, "said an OPPO spokesman.
vivo India spokesman said the retail network has not shrunk, the company plans to add new sales outlets this year. 'Last year, we witnessed the market's positive feedback, which pushed up our revenue and market share.According to market research firm Counterpoint Research Released in November last year, Vivo V7 + reached 40% market share in India from Rs 20,000 to Rs 25,000 last November and we plan to further exploit this growth momentum this year, "the spokesman said.
One retailer's CEO said OPPO and vivo were forced to cut India's profit share because they are under pressure from earnings. "They are replicating China's strategy to reduce large-scale investments when they reach a certain size. However, India is a different market , Their share has been declining, "the CEO said.
Counterpoint's report shows that in the third quarter of last year, the share of domestic smartphone makers in the country was 9%, up from 5% a year ago; the OPPO share was 8%, up from 4% a year ago. Network Technology
4, a new model offline, SUGAR launched 'Smartphone + Aesthetics Coffee' cross-border new retail stores;
(Set micro / text) Driven by the new retail, mobile phone stores, store experience has also been a new innovation upgrade.On January 9, SUGAR candy mobile phone technology aesthetics space in Shenzhen Bay Science and Technology Park officially opened the ribbon-cutting celebration , Its innovative combination of mobile phone experience and coffee meals, bringing 'cell phone + coffee' cross-border shop for the industry to bring cross-border fresh air at the same time, it will also have to stimulate consumption, reminders of the inspiration significance.
Today, mobile phone stores, flagship stores, experience shops and other common in life, but limited to technology products and commonplace services, so that consumers tend to experience into the store, difficult to innovate .In addition, the impact of the electricity supplier Under the offline store traffic is not optimistic.This will undoubtedly give this traditional, conventional offline store model has brought greater challenges.In addition to the background of the upgrade of consumption, only a breakthrough in innovation and upgrading possible, SUGAR Candy cell phone technology aesthetics space is brewing in this context.
SUGAR candy mobile phone technology aesthetics space, is the country's first cross-border 'phone + coffee' shop, while changing the innovative experience of offline stores, but also bring important implications, in my opinion, there are three major bright spots.
Highlights one: cross-border collaboration, mobile phone store more temperature
SUGAR candy mobile phone technology aesthetics space, is a combination of mobile phones, smart products, coffee, desserts, light meals, road shows, conferences in one of the experiential diversity of cross-border space, a total area of over 650 square meters. The aesthetic space includes SUGAR Cafe light meal area , Smart phones and accessories exhibition hall area, multi-functional studio reporting hall area. Innovative to users smart technology and aesthetic life of a new way of life integration.
SUGAR candy cell phone technology aesthetics space combines mobile phones, coffee, road shows and other elements, breaking the 'routine', fully tap a new generation of consumer culture and social life style, mobile phone store will add a lot of temperature and cold technology Emotions, to attract more people.In turn, SUGAR phone after years of hard work, has accumulated a number of quality-of-life users and fans, highly consistent SUGAR Cafe's target population, word of mouth will also be sent to SUGAR Cafe precise passenger flow. The elements of mobile phones and coffee will complement and complement each other in the same space, resulting in a synergistic effect of '1 + 1> 2'.
SUGAR candy mobile phone technology aesthetics space broke the conventional mobile phone store in the functional limitations, giving the store more cross-border features.In addition to consumer purchase here to experience mobile phones and accessories, but also about friends in the cafe After a comfortable lazy afternoon; customers visit Shenzhen, but also can be here as a business meeting place, rich experience in smart products, technology and elegant environment, this cross-border collaboration, the mobile phone store more temperature.Highlights 2: Healthy and positive lifestyle, readily available here
'Live with SUGAR adds some sugar to your life', which is the business philosophy of SUGAR Cafe. Committed to spreading coffee and healthy and light food culture, GUGAR Cafe brings a pleasurable and relaxing food experience to consumers. Light meals, light meals, desserts, Coffee and other ingredients are carefully selected raw materials, carefully modulated, eat more than just delicious, but also a healthy lifestyle.
SUGAR candy mobile phone technology aesthetics space, in addition to providing healthy food, but more importantly for the majority of white-collar workers to provide 'two-in-one' outside of another way of life, so that customers can not only enjoy the comforts of life, but also to learn more In the SUGAR studio, you can listen to the speech of the big coffee industry, reserve the knowledge and experience for the work path, or brainstorming with the working partners for a surprise you never imagined .... .. You say aspire, healthy and positive lifestyle, readily available here.
Highlights 3: Harsh pursuit of every detail, providing a nuanced experience
In the era of consumer upgrades, people have higher demands on the quality of life.Therefore, SUGAR candy phone technology aesthetics space in the details of a lot of work done for consumers to create the ultimate upgrade all-round experience and services.For example, SUGAR Cafe Handmade Italian coffee equipment is from the Netherlands original handmade coffee machine 'Phantom' (the world's limited edition of 500), the industry as the coffee machine in the 'Rolls-Royce', the entire Shenzhen currently only 5 units.
Of course, the soffit part is also more refined, using the most popular today's velvet and microfibre, the new French-style romantic layout, more intimate configuration of a series of 'cutting-edge technology', such as ultra-WiFi technology and wireless charging device for Aesthetic elements of fashion throughout the entire space, bringing visual enjoyment at the same time, so that consumers enjoy here to bring the convenience and joy of science and technology.
To lead the innovation of science and technology and explore the life of aesthetics, the mobile phone offline experience store has a new mode.Adhering to the concept of technology aesthetics, SUGAR candy mobile phone technology aesthetics space creatively integrates the smart phone and coffee life, which will effectively narrow the distance between customers and technology products. Will give science and technology different life aesthetics, to bring consumers a new cross-border integration of technology and aesthetics experience. Interested friends may wish to personal experience, the store address is located Shenzhen Bay Road, Nanshan District, No. 1819 Shenzhen Bay Science and Technology Ecological Park 7 Block A.
5. In 2017, domestic handset shipments reached 491 million units, down 12.3% for the full year.
Set micro-grid news, January 9, Ministry of Industry and Information Technology Research Institute released its "December 2017 domestic mobile phone market analysis report", the report shows that in December 2017, the domestic mobile phone market shipments of 42,612,000 units, up Down by 32.5%; 90 new models were listed, a decrease of 28.6% from the same period of last year. From January to December, the domestic handset market volume was 491 million units, with 1054 new models listed, down 12.3% and 27.1% respectively year-on-year.
According to the China Institute of Information and Communications previously released report, in October 2017, domestic mobile phone shipments 38.181 million, down 9.8%; in November 2017, the domestic smart phone cumulative shipments of 40.345 million units, down year on year 21.7% in the single-month decline in January-November. In December 2017, domestic handset shipments decreased by 32.5% YoY, making it the largest single-month decline in 2017. In the domestic 4G mobile phone development, 2017 December December, 4G mobile phone shipments 40.412 million units, 57 new models listed, down 33.1% and 46.7% respectively, accounting for 94.8% and 63.3% respectively. From January to December, 4G handset shipments 4.62 Billion, 810 new models listed, down 11.0% and 34.6% respectively, accounting for 94.1% and 76.9% respectively.
Among the 4G mobile phones shipped in December, the full-size handsets accounted for 89.4% of the total. From the network standards supported by 4G mobile phones, the proportions of FDD, TD-SCDMA, WCDMA and cdma2000 networks were 98.8%, 99.5% and 98.4 %, 89.6%.
Domestic and overseas brand composition, in December 2017, domestic mobile phone brand shipments 35,602,000, down 36.4%, accounting for 83.5% of domestic mobile phone shipments over the same period; listing of new models 83 models, down 31.4% Accounting for 92.2% of the total number of new handsets listed in domestic handsets during the same period. From January to December, the shipments of handset branded domestic handbags reached 436 million units, down 12.4% over the same period of the previous year, accounting for 88.8% of domestic handset shipments in the same period; , Representing a decrease of 28.7% as compared with the same period of the previous year, accounting for 93.5% of the total number of new mobile phones listed in domestic mobile phones in the same period. For the development of smartphones, in December 2017, smartphones shipped 40.361 million units, down 33.2% Volume of 94.7%, of which 31.914 million shipments of Android phones .1 -12 months, smart phone shipments of 461 million, down 11.6%, accounting for 93.9% of domestic mobile phone shipments over the same period, of which Android mobile phone 383 million units shipped.
In December 2017, 58 new models of smartphones were listed, a decrease of 45.8% from the same period of last year, accounting for 64.4% of the total number of new models of handsets in the same period, supporting 53 models of the Android operating system January to December, new models of listed smartphones 799 models, down 35.8% from a year earlier, accounting for 75.8% of the total number of new models in the same period, of which 623 models supported the Android operating system.
6, Samsung confirmed the development of collapsible mobile phones Korean media: production by the end of 2018;
According to South Korea's Etnews website reported that industry sources, Samsung plans to mass production of folding phones in November this year, the folding cell phone from the research and development phase to mass production phase, has also set the detailed production schedule, is expected to be Slow growth in the mobile phone market to bring momentum.
Samsung plans to develop a foldable screen by March and manufacture panels in September, eventually producing finished products in November. The company is expected to release the foldable handset in December or early next year.
Specifications, the phone will be 7.3-inch, flexible, folding OLED screen so that users can be used as a mobile phone on weekdays can also be folded as a flat panel Samsung Display (Samsung Display) will dominate the manufacture of the panel, is R & D allows the panel to be folded smoothly.
Samsung is rumored to be creating a market one higher than the current high-end handset market. The industry said: "The performance and price of foldable handsets will surpass existing high-end handsets, indicating that they are specializing in the ultra-high-end market."
Samsung is cautious on the above industry news that it is indeed developing a foldable cell phone, but due to corporate strategy, it is not possible to confirm any production or release of any time schedule.
7, 2017 Q3 Huawei counterattack Samsung summit, China-made smart phones brisk performance in the Peruvian market;
According to a recent report by counterpoint on market monitoring services, smartphone shipments in Peru increased 27% year-over-year in the third quarter of 2017, up 10% from the previous quarter, led by Huawei. Of the top 6 brands accounted for 70% of the smartphone market, while the remaining 30% were shared by more than 40. The Chinese smartphone brands accounted for 40% of the total smart phone market, with Huawei, Motorola and ZTE performing more Dazzling
Tina Lu, a senior research analyst at analyzing the Q3 findings, said: "Peru has become the most competitive market in Latin America since the entry of Entel, the fourth operator, and a number of operators have made strategic adjustments to seize the market , Take this opportunity to control more than 90% of the mobile phone distribution market.
Commenting on the market performance, Counterpoint's research associate Parv Sharma said in some rural areas that taking operators such as digital portability and low mobile penetration into account allowed them to adopt different strategies to expand their market share.In this competition, It is very likely that OEMs that offer the best combination of brand price characteristics are likely to make progress, with Huawei taking a 18% market share and becoming the No. 1 smartphone market for Q3 2017 followed by Samsung with 14% of the market Share.LG and Motorola is still in good condition, in the smart phone market to seize the three or four.Which led the company with 13% share of the third.LG company grew 12%, its K series performed well, and Samsung J The series is fiercely competitive, and Motorola has more than doubled its sales due to the launch of its best-selling smartphone Moto C. But news came that it was because of its low price, and Bitel, a Vietnamese company, was also very competitive, though not base , But in the quarter almost a four times higher than the previous shipments strong throwout, among the top five smart phone brands in one fell swoop.