The current number of smart voice assistant products, the various international giants have layout, including, Apple's Siri, Microsoft ice, Google assistant, Samsung Bixby, there are figures show that digital assistant market share will reach 3.6 billion US dollars. Is the most successful of these 'assistants'. From the current competitive landscape of intelligent speaker market, Amazon still occupies the leading position.
Data show that Amazon Echo Dot sales increased 70% in 2017, accounting for 54.1% of total equipment sales, ranking first in all devices.Google Home Mini sales growth of 51%, accounting for 16% of total sales, ranked second Amazon Amazon sales though Year-on-year decrease of 18%, but still accounted for 13.5% of sales volume, ranked No. 3. Sales ranked fourth and fifth in terms of equipment were Google Home (6.5%) and Amazon Echo Show (4.6%). Total Amazon Sales of Echo devices accounted for 76.6% of the total sales of all devices; Google Home devices accounted for 22.6%; Sonos One of the well-known home audio operators Sonos launched in October 2017 is 0.8%.
Slice Intelligence said there is a strong correlation between device sales and pricing, with consumers still preferring to buy lower priced devices such as the Echo dot, which sells for an average of $ 37.05, and the average selling price of $ 28.80 Google Home Mini device sales accounted for the entire market, respectively, the ratio of 1, while the highest average selling price of Sonos One and Google Home Max sales ratio is located in the last two.Equipment, consumers are buying devices Of which more than one device.Among them to buy the Google Home Mini device, the highest repeat consumer buying rate, the average consumer to buy 1.6 units.Each second are Echo Dot and Echo Show equipment are 1.56 units.Google Home equipment to 1.3 units , Ranking fourth.In addition, although the Sonos One device as a result of the launch later, coupled with the high price, making the device sales accounted for the second place, but the average number of consumers to buy the device 1.24 units in all devices Ranked fifth.
In addition, two-thirds of smart voice devices, such as Amazon Echo or Google Home, reduce the frequency of use of smartphones, according to the latest survey released by technology consulting firm Accenture.
This result suggests that the next major trend in consumer technology will revolve around digital voice assistants, which could have implications for smartphone makers such as Apple and Samsung, which lag behind Amazon and Google in this emerging field, Sixty-four percent of respondents reduced the use of mobile entertainment, 58% reduced the use of mobile shopping, and 56% reduced the use of mobile search.
The survey also predicts that if the findings reflect real actions, the number of digital assistants will soar by 2018. In the United States, Accenture estimates that 21% of Internet users now own such devices and by the end of 2008 will reach 37%. In India, this figure will increase from the current 14% to 39% by the end of 2018.
Clearly, smartphones dominate the mind of today's consumers, but smartphones are lagging behind in the field of home digital assistants.
Orient Securities Institute pointed out that the domestic sales of smart speakers and the dismal consumer habits related to user training takes time.Compared with Amazon Echo 10 million sales volume, the domestic branch news and Jingdong joint release Dong Ding speaker sales seem to be less than In addition to possible differences in the technical and application levels, the rooted soil environment also has inherent differences.