Into 2018, Skyworth Group to further explore the transformation of the road.
On January 18, just before CES International Consumer Electronics Show, Huangpu District, Guangzhou Development Zone and Skyworth Group signed an investment framework agreement. Skyworth Group will invest about 7 billion yuan in the area of Guangzhou City, the new knowledge of the construction of intelligent industrial innovation base.
January 9, Skyworth Group headquarters in Guangzhou, the preparatory team Leijie Wei told 21st Century Business Herald reporter: 'The new base planning put into operation in the first phase of the end of 2019.' According to the plan, the base of smart appliances annual production will reach 30 million units, intelligent System and end products annual output of 180 million units, total output value of about 30 billion yuan.
At present, Skyworth has three major smart manufacturing base, located in Shenzhen, Guangzhou and Nanjing.In Sky TV's 'severe cold', Skyworth is on the base of integration and intelligent upgrade.
Base upgrade
With the promotion of "intelligent, sophisticated and internationalized" strategy, Skyworth Group is actively planning to build a batch of industrialized bases based on intelligent manufacturing.
It is reported that the Skyworth Group base in Knowledge City will focus on the production of 4K smart TVs, smart set-top boxes, etc. Skyworth Group stationed in Huangpu District, Guangzhou Development Zone for 10 years, with deep cooperation base in the area.
As early as 2007, Skyworth Group invested in building a flat-panel TV production base in Science City with a total output of 24.2 million sets of TVs. The cumulative output value was about 58 billion yuan, of which 4.2 million sets were produced per year in 2017 with an output value of 8.0 billion yuan.
In 2010, Skyworth Group invested 130 million U.S. dollars to jointly invest in the LG Display panel project in the area, of which Skyworth Group accounted for 10% of the total. In 2017, Skyworth Group invested 600 million yuan to build the South China Regional Headquarters in Science City And R & D center; now, Skyworth Group and Guangzhou fourth hand, want to build South China and even China's largest smart home appliances manufacturing base.
The Huangpu District and Guangzhou Development Zone are the major manufacturing regions in Guangzhou and the second largest city in terms of GDP in 2017. Meanwhile, this area is also the main battlefield for the development of the leading IAB industry in Guangzhou. The output value of a new generation of information technology industry accounts for 80% of the city, artificial intelligence, bio-pharmaceutical industry accounted for 60% of the city, and promote the transformation of manufacturing to intelligent, green, and service oriented.This is consistent with the development of Skyworth positioning and strategy.
With the recent South Korean government approved LG build 8.5 generation OLED in Guangzhou, China, Skyworth Group said that as a long-term strategic partner LG, Skyworth this capital increase expansion, aiming to further improve the entire industry from high-end panels, modules to intelligent terminals Chain, the value chain closed loop, forming a new industrial ecology.
However, the LG OLED panel project, Skyworth Group did not invest.According to report, there are two reasons for not investing, one is the huge investment OLED panel, and the other is the return of uncertainty.In a senior appliance watcher It seems Liu Buchen, Skyworth Group, behind the OLED TV, this did not follow up, the practice is more conservative.
Qunshang Consulting senior analyst Li Shan Hui in an January 9 interview said: 'Skyworth digital TV shipments in 2017 to 15 million units in 2018 plans to grow to 18 million units, with the size of Growth, more and more need for the expansion of production capacity, improve the supporting of the industrial chain and R & D capabilities through the regional layout in Guangzhou, LG Display can be achieved in the industrial chain with the industrial chain to shorten the supply chain length and enhance product competitiveness With the arrival of LGD OLED project, Skyworth can also strengthen the research and development cooperation of OLED.
Promote intelligent products
In addition to TVs and set-top boxes, Skyworth Group's new base will also produce 1.5 million automotive intelligence systems, 300,000 virtual reality smart terminals and part of integrated circuit products.
Not difficult to find, Skyworth Group, in addition to manufacturing intellectual television in the city of knowledge, but also to the transformation of artificial intelligence and service-oriented enterprises, and intelligence is a key part of the transformation and upgrading.
Previously Skyworth Group Chairman Lai Weide said in an interview with this reporter, in addition to the production line itself intelligent, intelligent base integration is also very important, after the integration of parts and components are standardized, after the intelligent production can Quick landing.
Guangzhou's new base, in the mature smart home appliance production line, Skyworth Group is also trying to find new opportunities. 'Kaiwo new energy vehicles to the possibility of Skyworth cooperation, Skyworth's new base is a smart industrial innovation base with the AI industry chain Related products R & D capabilities, including smart car control system, 'Jie Jie Wei to reporters specifically Road,' while the virtual reality smart terminals and integrated circuits, is to use our R & D capabilities in the field of smart industries, providing customers with smart cities, communities , Home solutions, etc. We have also been in the field of chip design layout.
According to the reporter, at this CES2018 exhibition, Skyworth will show its own independently developed AI-quality chips including AI technology such as 'precision smoothing', 'dynamic target remodeling' and 'super 4K addition' Technology to search, identify and reconstruct image objects to improve image quality accurately.
Skyworth Group's intelligent product matrix is being formed.According to its planning, by 2020, smart TV production from the current 16 million to 30 million units, set-top box production from the current 34 million to 40 million units, refrigerators, washing machines , Air conditioners and other smart appliances output from the current 2.2 million units increased to 20 million units.
However, in recent years, color TV enterprises have to face the sluggish market. In the first three quarters of 2017, shipments in the Chinese market plunged 17.2% YoY and scale down by 7.2m units. According to Sigmaintell, this unprecedented drop Is essentially the high stockpile within the market that has accumulated since the end of 2016 to the beginning of 2017.
After the 'Double 11' and 'Twelve 12' promotions in 2017, channel inventory in China's color TV market dropped from a high of 8 weeks or more to a healthy level within 6 weeks from the beginning of 2017. According to Sigmaintell forecasts, Fourth quarter of 2017, China's TV market shipments of 17 million units, a substantial increase of 36% chain, down 4.3%, significantly decreased year-on-year decline.