In the last minute, Americans still turned Huawei away.
In the afternoon of January 8, local time, The Wall Street Journal reported that the second largest mobile operator in the United States AT & T at the last minute Huawei canceled the plan to sell mobile phones.This unexpected news for another party Huawei is also unprepared.Huawei senior vice president, consumer business CEO Yu Chengdong said that this caused huge economic losses to Huawei.
The company is located in:
Ads have been released, the Americans the last moment is regrettable
Huawei handsets have been coveted by the U.S. market for a long time, but for various reasons they have been able to crack down on them and make no major breakthroughs. However, a report in late 2017 has given everyone a chance to see a change. At the time, foreign media reported that, Huawei will cooperate with American operator AT & T on CES 2018 to release high-end models such as Mate 10 and Mate 10 Pro and officially announce its entry into the U.S. market.
With the imminent arrival of CES 2018, the authenticity of the news was gradually confirmed. On January 6 this year, on the eve of CES, Yu Chengdong, Yu Chengdong, released a promotional video through his personal Weibo, indicating that Huawei Mate10 Pro will officially land on January 9 In the meantime, the exposed Huawei invitation revealed another partner, AT & T, the second-largest mobile operator in the United States.
Huawei fully prepared for the marriage.On the eve of the opening of CES 2018, the United States has been everywhere in the streets of Huawei Mate 10 marketing billboard, known as 'you have never heard of the best mobile phone' at the same time, Huawei also invited a large number of The media see the moment of cooperation between the two sides.
Regrettably, at a Huawei conference on January 9 in local time, the media and guests did not wait for the cooperation between the two parties because the Wall Street Journal disclosed the earlier one afternoon earlier that AT & T had unilaterally canceled sales in the United States Huawei's mobile phone plans.
However, Mate10 Pro's press conference is still held as scheduled, and Yu Chengdong took the initiative to bring the incident during the final stage of the keynote speech, saying that this is Huawei's loss and a loss to U.S. carriers , But also the loss of the United States consumer.Experienced so hard time, Huawei is closer to the United States than ever consumers and we firmly believe that as long as the products are competitive, can really bring value to consumers, they will eventually choose Huawei .
One American media even referred to this speech by Yu Chengdong as the best speech of this CES. 'A company that started out in a small private house in Shenzhen has been working hard for 30 years and is finally known as a world-class company. Although he once again encountered unfair treatment in the U.S. market, he still did not give up and remained indifferent to the American spirit advocated by Americans.
Behind the AT & T breach, 18 lawmakers have been pressured jointly during the negotiation
Perhaps many people are very curious, why Huawei must enter the United States? Why so much emphasis on cooperation with operators? Why AT & T to the last minute to be destroyed?
According to the survey data, at present Huawei has become the world's third-largest maker of smartphones, although in China, Southeast Asia, Europe and other market share continues to improve. However, in recent years there is no breakthrough in the US market. In terms of quantity, the United States Is the third-largest smartphone market in the world and lags behind India, which ranks second in the market, but the scale of high-end mobile phones far surpasses that of India. Industry has only said that winning the US mid-to-high end brand can only be achieved in the true sense of the word.
Another characteristic of the US market is that sales channels are almost occupied by operators. According to the data, almost 90% of smartphones sold in the United States are sold through carriers, and if they want to enter the US market, they must choose to cooperate with Huawei AT & T, the operator of choice, has 136 million mobile phone users in the United States and is the second largest mobile operator in the United States.
However, according to the current reports, all points to the security issue, because after many times the United States has relied on security excuse to refuse Huawei's communications equipment to enter the U.S. market.
For example, in 2012, the U.S. House Intelligence Committee reported that Huawei and its domestic rival ZTE had posed a threat to the national security of the United States. Huawei and ZTE subsequently paralyzed their carrier network businesses in the United States and were kicked out of the United States Prospects.
In August 2016, when AT & T released a list of 5G equipment suppliers, Huawei might have ranked as well as Ericsson and Nokia, but in the ensuing weeks, US congressmen and AT & T executives held intensive talks in Washington, Expressed ATHL's own concerns.Although AT & T showed that Huawei equipment is up to 70% cheaper than its competitors' products, Huawei eventually chose to abandon Huawei. AT & T executives told employees they were stuck with security issues and with shareholders responsibility.
However, this is not a communication device but for personal mobile phone products were rejected.Analysis that the main reason is Huawei released in the United States Mate10 Pro chip is its own research and development of domestic chip unicorn 970.
This chip is called "the world's first mobile chip with an integrated dedicated NPU." It is reported that Huawei's EMUI8.0 native Android8.0 operating system to do a lot of functional module replacement, and in-depth embedded Kirin 970 bottom, some media suspect that the United States operators and regulators can not understand in detail its security encryption module and data transfer storage mechanism, and then choose to terminate the cooperation.
However, one analyst said that the micro-grid is not that simple .He explained that American companies are very valued for credit, this AT & T temporary change is obviously not the cause of the carrier, more likely the U.S. government today A media exposure of the information seems to confirm this view.
According to a document obtained by the media, the "resistance" of the U.S. government has always existed during Huawei's cooperation with AT & T, including the joint sending of 18 MPs from the United States to Ajit Pai, chairman of the Federal Communications Commission (FCC) In an e-mail, which showed that the FCC was required to investigate the cooperation between Huawei and the U.S. carriers, the e-mail again referred to the ban issued by the U.S. Congress in 2012 on Huawei equipment in the U.S. market.
In the words of these legislators, Huawei seems to have become a barbarian who has infiltrated the telecommunications industry in the United States. It not only peeps on the daily behavior of U.S. companies, but also treats the intellectual property they have always cherished. Therefore, in their eyes, Huawei can not be trusted at all and may threaten U.S. national security. '
The e-mail was also copied to U.S. Attorney General Jeff Sessions, etc. Because of the strong 'political filter' in the United States, this is most likely the result of a partnership between AT & T and Huawei being ' Temporary cancellation 'of the root cause.
Domestic mobile phone into the United States there is a drama?
In fact, although Huawei was rejected, there are still cases involving the success of the handset manufacturers such as ZTE, TCL and Lenovo in the United States.
Taking ZTE as an example, data show that in the third quarter of 2017, ZTE handsets ranked fourth in the United States with a market share of 11.6%, becoming the only domestic handset manufacturer capable of reaching the forefront in the US smartphone market.
How to enter the US market? Wang Yanhui, secretary general of China Mobile Alliance, gives three important indicators:
First, safety is the number one consideration.
Analysis of ZTE, TCL, Lenovo and other manufacturers in the United States on sale of smart phones will find that they use more US government approved chips, such as the introduction of Qualcomm Snapdragon series chips become everyone's choice.This and Huawei Mate10 Pro equipped with its own research and development Kirin 970 chip different.
Second, the patent is very important.
Difficult to enter the US market, the Chinese mobile phone manufacturers, the biggest difficulty in the patent when HTC was the peak in the United States by Apple, Samsung and other patent disputes, the last HTC dragged down, resulting in a sharp decline in performance now.
Prior to the interview with ZTE executives set a micro-interview that in addition to the United States to face the same industry patent disputes, the most important thing is to face the harassment of patented rogue companies in the United States there are many companies or people who do not make mobile phones, But they will buy some patents, and then use these patents in the mobile phone manufacturers to charge, if they do not pay, they will sue the court, the phone company will bring a lot of trouble.
"ZTE also ate a lot of losses when it first entered the US market, but it is not going now.Now we have not only enough reserve patents, but also lots of experience dealing with patent gangsters," the executive told the author.
Third, it is important to understand the requirements of US regulators and operators.
The U.S. handset market is dominated by operators, controlling 90% of their handsets sales. It is important to understand the operators' needs and to make good relationships. In addition, the first priority for entering the U.S. is to understand FCC testing Process and specification, this is the first step into the United States market.
It is reported that the United States FCC certification and operator testing is quite stringent, not only the process is very complex, but the time cycle is also very long, requiring huge amounts of money.ZTE executives have said that the United States operators strict quality requirements, once consumers find Phone problems, not just being complained, but the potential risk of returns or even claims.
In summary, the US market, although a big cake, but it is very complicated, not only to consider the commercial level, but also to consider the political level for Huawei, although this setbacks, but did not completely shut the door, it is learned Mate 10 Pro is also open to purchase online, including Best Buy, Amazon, Microsoft Store, New Egg and B & H. In the future, there is still hope of opening up the U.S. market by accumulating trust in the future.
Finally, I quote Yu Chengdong again: 'With such efforts, Huawei is closer to US consumers than ever, and we firmly believe that as long as the products are competitive and can truly bring value to consumers, they will eventually choose Huawei.'