With the prevalence of the Internet and the rapid development of the e-commerce industry, more and more traditional coatings industries have to change their inherent mode and keep up with the new trend of the times. As a member of the coating industry, diatom mud industry can not develop in the e-commerce industry Avoid the decline of the traditional store and the collapse of the phenomenon.
In the meantime, at a time when the e-commerce market is in full swing, Jack Ma proposed the concept of new retail. Unlike the previous e-commerce, the new retail business merely combined 'online + offline' with the need to match logistics with Internet coatings , And can get the customer identity, it means the new retail.So in the new retail era, diatom mud enterprises seeking new development need to use the concept of new retail to solve and analyze the problem, namely precision, convenience, service, channel four Key words.
Accurate: Positioning, operation, data must be accurate
First of all, diatom enterprises should target consumers more accurate positioning; Second, companies can make use of consumer data and consumer behavior analysis, to achieve the precise delivery of goods and services. The future of retail must rely on big data analysis, big data will be Play a crucial role for the enterprise.Diatomaceous mud in the operation which can be based on the terminal store sales, inventory data to analyze the preferences of different types of consumers in various regions, in order to achieve regionalization, differentiated distribution, consumption Who supply their favorite products for precise purposes.
Convenience: New model of consumption and service system
The so-called convenience needs to be based on satisfying consumer demand, providing basic and convenient goods and services and expanding new ways of meeting the needs of convenience consumption. "Diatom mud enterprises want to apply the word convenience to the extreme not only for Consumers provide many high-performance, high-value products, but also have a very good service system, from pre-sale to after-sales service in all aspects to provide comprehensive services.
Services: Improve service, get customer acceptance
Offline store has entered a consumer-led period, the dominant period in the consumer, the first is the customer, all the business to do is to obtain customer demand-led, only to provide products that meet consumer demand And services to retain the heart of consumers. Diatom mud enterprises should be the core customer, in-depth study of today's consumer market and consumer psychology, as a basis to provide consumers with the desired products and services.
Channels: develop all channels, expand development space
In fact, the essence of online and offline is the same, the core is to seize the customer, but the trading is not the same. The development of omni-channel is the inevitable choice for diatom mud industry, online trading to help entities expand new space for development , Increasing the store's radiation range.In recent years, many Internet coatings companies to speed up the layout of the store experience offline, the use of network platforms plus physical stores mode, get through online and offline, take the online and offline depth of integration of the road so that the new retail Therefore, diatom enterprises have also begun to actively explore the pace of keeping up with the new retail.
postscript:
In the future, the development pattern of the retail market will be diversified and diversified. In order to achieve sustainable development in physical retail, consumer retailers must closely follow the market demand and needs of the market. Similarly, diatom mud enterprises want to develop in the new retail era To seek development, we must deeply understand what is new retail, the interpretation of the new retail should also be aware of, from precision, convenience, service, channel four words analysis of market trends and consumer demand, in order to solve the shortcomings of business development Problems and enhance their competitiveness in the market.