The penetration of the internationally renowned Tu enterprises for the mainland China and the surrounding markets has seriously threatened the development of local enterprises.
The current paint market, we can find that although the domestic coatings industry has achieved rapid development, forming a certain scale of the industry, but in the domestic high-end paint market, the domestic paint brands or businesses are indeed very few, the domestic Of the high-end paint market is still occupied by the imported brands most of the market share.
In fact, a large number of imported paint into the high-end decoration market, the sales network of these domestic operators to play the most crucial role, they are like pipelines, a steady stream of imported paint imported into the high-end home owners.Therefore, for domestic paint companies , In order to seize the market share of high-end paint market, the construction of high-end sales network is essential.And a sales network can not be completed overnight, and a mature sales network, but also the company's own brand and Product as a support.
At present, China's coatings industry is moving toward environmental protection, economy, high performance three major directions, to develop low-solvent, water-based and solvent-free, powder, UV light curing coatings, for environmental protection process of paint, people talk Is the most water-based technology, but the development of high-solids coatings and UV / EB coatings has paid little attention. Some experts pointed out that the advantages of water-based technologies in the civil market, especially decorative coatings, are obvious.
At present, the proportion of environmental coatings in China, including water-borne coatings, powder coatings, high-solid coatings and radiation-cured coatings, has risen sharply while that of similar products in developed countries in North America, Western Europe and Japan accounts for about 80% of the total. considerable.
There are two main types of 'green' coatings, one that are 'healthy', such as waterborne coatings, high solids coatings, and powder coatings that have no VOCs or very low levels of VOCs to the consumer's body Health hazards are small; the other is energy-saving coatings, such as building insulation coating, the use of such coatings can achieve energy-saving effect, as consumers pay more and more attention to the health and safety of coating products and energy-saving emission reduction policies Introduced, China's 'green' paint market is expected to accelerate growth.
Short board
The concept of the Internet + lack of, especially in the context of global integration, the well-known domestic manufacturers are also seeking innovative Internet + marketing model.
opportunity
1 Similarly, the Internet +, in cooperation with the paint giant may lead to a paint industry sales model changes.
2, environmentally friendly paint line with the international community and the domestic trend.
It is understood that at present the domestic water-based paint has been a great breakthrough in technology, construction performance comparable with the paint, even better than the paint, the prevalence of water-based paint has matured in the next few years, Paint potential.