American local time on January 8, Liu Hongxin, president of Hisense Group, said at Hisense CES conference that 'getting bigger and bigger' has become the industry consensus of CES this year, so Hisense Hisense breath at 80 inches, 88 inches, 100-inch, 150-inch laser TV. In March 2018, Hisense will also be the world's largest 300-inch laser theater in Shanghai, China. Liu Hongxin believes the US laser TV market will also be developed. 'The next three years, laser TV will be The category with the highest growth in TV products. '
For the past four years, Hisense continued to invest in laser TVs, hoping to develop the next-generation television technology with Chinese discourse outside of its LG-led OLED TVs, which will develop laser TVs from 100-inch 4K to 150-inch 4K. At present, Hisense has accounted for 60% of China's 85-inch and above ultra-large-size TV market.
Today, 55-inch and above size products have become the mainstream of TV consumption, sales in China this size segment accounted for nearly 70% IHS Markit expected weakness in the overall television market, more than 75 inches large screen, ultra HDTV will grow rapidly.
For the first time in 2018CES, the 'The Wall', a 146-inch Micro LED TV, is aiming at ultra-large-size market potential. It is a micron level LED self-luminous TV that enhances luminous efficiency, light source life and power consumption. , It can be connected with other devices to form a larger screen, and adding a screen does not affect the image quality.
Another color giants Sony for the future of several technical directions have 'occupied.' At 2018 CES, Sony continues to push 4K OLED TV, while showing the 120-inch 4K ultra-short focus projector (ie, laser TV) .
Zhang Bing, chief research officer of IHS China, told CBI that Hisense 150-inch laser TVs are already commercial products. However, laser TVs are essentially projection and need to overcome the ambient light, so they are still mainly commercial and professional segments (such as home theater ) Of the market.Microsoft's Micro LED TV to achieve commercialization, but also takes a long time, now can be seen as works of art.
In contrast, Zhang Bing believes that 2018CES's TV hot spot is AI (Artificial Intelligence), behind the main platform is Google, Amazon competition, of course, Samsung's Tizen (Tizen) system, the future competition is still uncertain. Another hot spot is the OLED, LG introduced 65-inch can be rolled OLED TV, Sony also continue to push the OLED. In addition, 8K display is also a hot spot, Sony's 8K LCD TV is very stunning, all major color TV show will also show 8K TV.
Another LED research institute said that the cost of Micro LED TV is still much higher than the traditional LCD or OLED TV.The current challenges include how to do the LED micron level, and how to micron-level LED transfer to the backplane to do the pixel, which are testing the manufacturer's technology and production capacity.
Due to the price competition of mainstream 55-65 inch LCD TVs at this stage, the cost of LCD and OLED TVs can be reduced to the acceptable level for consumers. In the short term, the cost and price of Micro LED TVs are hard to compete in this field. In the market of more than 100 inches, because of the sharp increase of panel and LCD and OLED production cost, it gives Micro LED TV the opportunity to cut in. When the technology and production process of Micro LED mature in the future, it will have the opportunity to cut into the mainstream size.