January 8, TCL held CES 2018 new conference, not only released 75-inch large-size LCD TV, Roku 5/6 series LCD TVs and Roku series of audio products, but also excited to announce that TCL is One of the fastest growing TV brands in the United States in recent years.
At the press conference, Wang Cheng, CEO of TCL Multimedia, said TCL's North American sales in 2017 have exceeded 4 million units and its market share is followed by Samsung and Vizio, ranking the top three in the nation. In addition, TCL has exceeded 2300 LCD sales worldwide in 2017 Million units, a global increase of 16.4%, an increase of 33.5% in overseas markets, an increase of 131.5% in the North American market, obvious competitive advantage.
TCL North American market growth so fast, and the nationwide construction and promotion of a large channel is closely related.It is reported, TCL North American channels have completed the United States Best Buy, Walmart, Amazon and Sam 's Club channels full coverage of these six channels of sales 80% of TV sets in the US market, together with other regional retail stores, reach 90% of the retail coverage of TCL.
In addition, the quantum dot is still the next focus of TCL TV, quantum dot TV gamut range to reach 157%, accurately showing 1.07 billion colors, compared to ordinary LCD TV increased 58.3%, while its color reachability up 60,000 hours
In addition, conference site, vice president of TCL North America introduced to TCL and Roku cooperation.Roku is a streaming media hardware manufacturers, is planning to build a voice assistant system, so TCL and Roku jointly launched the corresponding intelligent speaker equipment. Users can Communicate through the intelligent voice assistant with the TV or set-top box and even further voice control the entire smart home.
Relative to the release of the Roku series of new products, Huaxing G11 more worthy of the attention of the industry, which is a total investment of 46.5 billion yuan 11th generation TFT-LCD and AMOLED new display device production line construction project, with an area of 992,000 square meters, the design Capacity 90000 / month, planned mass production in March 2019, the main products for the 43 ', 65', 75 'LCD screen, OLED display, large public display.
It is reported that the G11 project will be mass-produced in early 2019, which is also currently the world's highest generation, the largest amount of investment, the most advanced and most operational efficiency of the 11th generation LCD panel production line can further expand China's market share in the TFT-LCD industry , Improve the coverage of different sizes of products to make up for our country in large-size, high-end display products market vacancies.
As a big country brand, TCL also started the appliance recycling and dismantling treatment project in the North American market first. In 2017, TCL already has the capability of recycling 70,000 pounds of used household electrical appliances each year. It is estimated that the recycling capacity will drop to 140,000 pounds in 2018, 2020, will have 40% of the North American market, the recovery of used household electrical appliances.
Through this move, we can see that TCL is not only a consumer giants in North American television products, but also the most influential platform for recycling, disposing and comprehensive utilization of waste household appliances, becoming a reliable and sustainable resource recycling and environmental service enterprise and realizing TCL green chain of the entire industry cycle.
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