Recently circulated in the agricultural circle such a sentence, 'look at the scale and specifications of agricultural machinery business annual meeting, we know this business status in 2017.' Seems to be a joke, but also from the side reflect the farm machinery business seems to be Not good.Many enterprises business conference only in internal hastily, and others canceled the annual plan, some enterprises disappear in the wave of adjustment in the industry.However, some enterprises are booming, it seems in the Zhao Tell the world, 'We are alive and live well.'
In terms of external factors, all the new rules and new policies that affect the development of the industry will be released one after another in 2011. The rigid targets such as energy conservation, emission reduction and green environmental protection are almost equal to the transformation and upgrading of enterprises, At the same time, the impact of factors such as rising raw material costs and declining food prices should not be underestimated.From the point of view of the development of enterprises, upgrading of products, upgrading of R & D capabilities, sluggish export markets and other current situations can not allow business managers a slight slack.
See the industry through policies
The year 2017 will be the crucial year for China's traditional agriculture to transform into a modern agriculture and the first year for the agricultural mechanization industry to 'tackle key problems and upgrade' the supply-side structural reforms. Looking ahead to the 13th Five-Year Plan, the fundamentals for the sustainable development of agricultural mechanization In recent years, China's attention to the agricultural equipment manufacturing industry continues to rise, with the "Made in China 2025", "Agricultural Machinery and Equipment Development Action Plan (2016-2025)" and other documents issued As well as the "Advanced Technologies for Encouraging Introduction", the "Advanced Equipment to Encourage Imports" and the "Key Industries to Encourage Development" selected in the "Encouragement of Imported Technologies and Products Catalog (2017 Version)" (End of 2017) The middle-class agricultural machinery industry has short-listed, which has created a rare opportunity for the development of China's agricultural equipment from "big to strong." In the meantime, the three-year action plan to enhance the core competitiveness of manufacturing industries (2018 - 2020) "and equipment manufacturing specific implementation plan, the next three years of agricultural machinery and equipment technology level and enhance the core competitiveness of a detailed deployment.
The promulgation of policies has pointed out the direction for the development of the agricultural machinery and equipment manufacturing industry, but it still needs the cooperation of many parties in order to solve the unbalanced, uncoordinated and unsustainable development of agricultural mechanization in our country, which makes many agricultural machinery enterprises realize that agricultural machinery The market has undergone tremendous changes, has been gradually cooled down from the rapid expansion of expansion, the hot scene in the agricultural machinery market is gone forever, the traditional agriculture must be transformed into modern agriculture, enterprises only continue to carry out technological upgrading, product innovation, In the new product from top to bottom hard work, in order to produce more high-performance, intelligent high-end farm machinery, in the upgraded version of the farm machinery to retain a place.
The monofilament is not a line, the wood can not be a forest.Good news is that most agricultural machinery enterprises in China are moving in the direction of intelligence, high-end efforts, even if we can not say how much the gap with the world manufacturing level, but at least they are working to shorten the distance For example, as a leader in China, the 220 horsepower high-power tractor product with completely independent intellectual property rights has been put on the market. Zoomlion's tractor assembly workshop and agricultural service information center have been highly praised by Premier Li Keqiang and encouraged Enterprises should continue to carry forward the spirit of "big country artisan." Another example, Lviv Heavy Industries in Jiangsu Agricultural Machinery Exhibition officially started Zhaopin cloud service platform, no doubt all prove that China's agricultural machinery enterprises are with the international agricultural machinery manufacturing industry close .Of course, to tease forward Two years ago, Juming realized his strategic cooperation with China Agricultural Development Corporation, the largest agricultural central enterprise in China, and became a member of the state-owned enterprises. Two years later, Juming once again achieved the goal of becoming world famous Agricultural machinery manufacturer Italy Carraro Group's joint venture and cooperation, the establishment of a joint venture. From domestic to international, shows the giant hair The strength and speed of development.
Through the data concept market
After the sluggish growth of revenue and profit growth of agricultural machinery industry in 2016, the overall level of agricultural machinery industry will steadily increase in 2017. According to statistics from the Agricultural Machinery Industry Association, from January to October 2017, the revenue from main operations of China's agricultural machinery industry was 396.10 billion yuan, an increase of 7.66% over the previous year; total profit of 21.378 billion yuan in 2017, an increase of 7.48% over the same period in 2016. In several sub-sectors of agricultural machinery, tractor manufacturing profits fell 2.67% from January-October, but livestock husbandry Machinery manufacturing became a rising star. From January to October, its main business revenue reached 11.665 billion yuan, an increase of 22.94% over the same period of 2016 with a profit of 747 million yuan, reaching a peak of nearly three years, up by 15.63% over the same period of previous year.
Specifically, due to the rapid development of land circulation and agricultural cooperatives, subsidies for purchasing subsidies in various provinces lean toward high-powered tractors, and the market demand for tractors has been adjusted due to the policies of promoting subsoiling operations and straw returning operations by the state and local governments And upgrade trend.According to the data show that: January-November 2017 more than 140 horsepower four-wheel drive product sales growth of 100.7%; 150-180 horsepower large-scale growth of 5.8 times, becoming the highlight of the development of the industry; 70-80 horsepower by The sales volume increased by 6.0% YoY; sales of tractors above 200 horsepower increased by 24.5% due to the large horsepower upgrade and project demand in northeast and Xinjiang. Throughout the entire tractor market, the horsepower tractor market is saturated and hard to have A large increase in the horsepower tractor market with the national policy regulation should be the future direction of development, but because of 2017 is the first year of test machine Ⅲ, there is trial run of their own products and man-machine run-in period, So the situation is not much better than 2016. At the same time, the number of enterprises entering the industry is increasing, but some companies take a low price dumping Sales and other means to seize the market, the industry concentration showed a downward trend.
In addition, with the adjustment of grain re-feeding policy, the corn acreage in China was reduced by nearly 70 million mu between 2016 and 2017, causing a profound 'turbulence' in the entire corn market chain. From January to October 2017, the output of cereal harvesters was 203,147 units, 64,149 units of corn harvesting machinery, down 12.52%, 11.41% respectively compared with the same period of 2016, the decline of the harvester market is an indisputable fact.Then, if the harvester market is really no way to go, the answer of course is negative. Turn small, rough turn fine, yellow turn green 'become a winning weapon in the harvester market.In the 2017 International Agricultural Machinery Show, we see that the small-line corn harvester has become a popular commodity, corn production enterprises will be' the front 'Turned to the minicomputer: the main push of Revo push the CB03 and CC04, Juming three lines of corn and four-line machine, brave machinery in the Central Plains main push small four-line machine, Wuzheng main push in the third line and the fourth line, the United The division launched CE30 and CC40 combination of sales, deep plowing the hilly areas, plains small plots demand, to a certain extent, make up for the decline in mainframe sales on the industry.
Breakthrough through change
In 2017, agricultural workers saw the removal of old policies, they also felt the market is changing, and without winter, I do not know the spring, how to find a breakthrough in change, and many farm managers said that "only change is the right way." View the entire market, the traditional domestic host companies have entered the agricultural machinery industry, and constantly improve and enrich the industrial chain, the formation of integration of cultivation and management of the advantages of harvest, is committed to providing users with a full range of agricultural equipment solutions.And the major domestic agricultural machinery enterprises Expanding the industrial chain one by one, the field of manufacturing enterprises in the field of plowing and extension extends to such fields as planting, plant protection and harvesting. The sowing machinery manufacturing enterprises are developing fields such as land preparation and harvesting, and the speed of the development of composite products becomes a bright spot.
In addition, more and more enterprises will look at the economy of crop machinery, such as 2017 agricultural machinery gathered in Shandong Zhangqiu twice to discuss the full mechanization of onion ginger garlic, sufficient to demonstrate its importance.At the same time, after years of research and development, peanuts The harvester ushered in the spring that belongs to it, and the Ju Ming Group opened another window of its own by selling the peanut machine. In June, four ministries and commissions including Ministry of Agriculture, National Development and Reform Commission, Ministry of Finance, Ministry of Industry and Information Technology jointly formulated and issued the "Plan of Action for Promoting Mechanization of Sugarcane Production in Guangxi (2017-2020)", and built the important agricultural products sugarcane In the same year in September, Lin Nianxiu, deputy director of the National Development and Reform Commission pointed out at the third special session of sugarcane production mechanization that at present, the mechanization of sugar cane production has been established and completed from the policy system, To implement and tackling crucial stage.December 11, Ministry of Agriculture Agricultural Management Division Li Weiguo in 2017 full production of sugar cane At the International Seminar on Mechanization, the full mechanization of sugar cane production in our country is moving from an initial stage to an accelerated stage of development. At the very moment, the hot scene of the 2017 China Sugarcane Mechanized Exposition reflects the huge market demand to be released and is in line with the government's push The action of sugarcane production mechanization also caters to the marketization of enterprises with more mature machines after years of research and development and market validation.
Another important indicator in the agricultural machinery industry is the purchase subsidy policy. The biggest change in purchase subsidies for agricultural machinery in 2017 is that the plant protection drone is included in the scope of purchase subsidy, which reflects the side of the plant protection drone in 2017 ushered in the explosive Growth, but also for the market pointed out the new ideas for the development of plant protection machinery for the development of plant protection UAV industry standardization is of great significance.In addition, subsidies for agricultural machinery continued to 'shrink range, drop the amount of open and promote the' direction, reducing the scope of subsidies, The policy guidance will open subsidies to deep subsoiling, straw returning and weak link machinery, which is in response to the "Circular on Promotion and Release of Ten Patterns of Straw Farming" issued by the General Office of the Ministry of Agriculture. The draft straw utilization pattern in ten regions Which provided experience for comprehensive utilization of straw in our country and pointed out the direction. In 2018, China's straw industry is expected to be upgraded and upgraded, and the livestock-related machinery will also become the focus of future development.
After the turmoil of 2016 and the difficult times of 2017, helmers may choose to stick with the "old ways" or seek differentiated development or seek new perspectives of farm machinery in line with market developments. However, We should all our efforts to find ways to work hard in the areas of product research and development and team management to find a place in the market for change and we are confident that with the help of a series of favorable policies, the days of bottoming out in the agricultural machinery industry are coming.