On January 8, Geely Automobile Holdings Ltd. released a notice that Geely Automobile sold 153,625 units (including sales of Pickle branded cars) in December 2017, an increase of 42% over the same period of 2014. In 2017, Geely Automobile Group sold 1,247,116 units in total , A record high, with Geely branded vehicles reaching 1,241,104 units, an increase of 63% over the same period of the previous year, and Chevrolet's single-unit sales of 6,012 units in 2011. Geely Automobile Group aims to achieve 2018 sales of 1,580,000 vehicles (including sales of premium branded cars) 27% increase in 2017.
Car and SUV go hand in hand lead the Geely 3.0 era upward
In 2017, Geely Automobile Group continued its strategy of focusing on premium cars and insisted on a two-wheel-drive and sedulously driven development of its sedans and SUVs. It has achieved impressive sales and reputation in the market.
In terms of market segments, the SUV camp consisting of Bo Yue, Dorsett GS, Vision SUV and Vision X3 has become the largest sales volume growth point for Geely in 2017. Bo Yue reached 31,205 units in December, up 53.1% from a year earlier, in a row of three Monthly sales of 30,000 units, the annual sales of 286,900 units, less than two years listed in the total sales of more than 390,000, not only among the first camp in the SUV market, but also set a 'smart Internet SUV' leader position as the first Geely The cross-border SUV, Imperial GS12 monthly sales of 18,850 units, the annual sales of more than 150,000 cumulative sales of Vision SUV in December 14,610 units, an increase of 38.8%, the cumulative sales of 127,000 units a month to 10,000 sales Consolidate its '80,000-class SUV leader' status.
In the field of saloon cars, Xindihao and new vision become the A-class sedan market drones. In December, the sales volume of New Dihou reached 25,074 units, with an annual sales volume of 264,400 units, an increase of 9.7% as compared with the same period of previous year. The new vision of listing in November last year relied on the hard power of products that were fully upgraded in terms of shape, technology and configuration and quality. The sales volume in December increased steadily to 14,524 units, up 20.7% from the same period of last year. The annual sales volume was 145,000 units, Consolidate its lead in the A-class sedan market as the first Geely into the A + -segment market and joint-equity brand rival China Jiajiao, the Imperial GL12 re-found the highest level of sales in January, reaching 14,088 units, an increase of 39% The annual sales totaled 124,000 units.
From 'benchmarking' to 'standardization' to cultivate the Chinese market
The leap-forward growth of Geely Automobile created millions of sales not only on the digital scale, but also on the physical training of the Geely automobile manufacturing system. In the era of 3.0, the product was the cornerstone of the marketing and service standards A comprehensive upgrade.From the channel layout to the business model, from product development to after-sales service, Geely Automobile whole system up and down, and constantly from 'benchmarking' to 'legislation', and strive to provide users with quality products and services.
As of the end of 2017, Geely already has 850 channel networks and more than 150 new distributors in 2017, of which 60% are joint ventures and over 60% are joint ventures, mainly in Beijing, Shanghai, Tianjin, Jiangsu and Guangdong , Fujian and other first- and second-tier cities in the next two to three years Geely will fully promote the '3.0 generation' channel system.According to JDPower 2017 China Automotive Service Satisfaction Study (CSI) shows that Geely Automobile to 735 points far The average mainstream car market score of 703 points, ranking first in China's auto brand.
Good word-of-mouth, but also makes Geely brand premium ability to enhance brand rejuvenation gradually.Data show that in 2017 auspicious cars 8-15 million selling price car sales accounted for 60%, especially 10-15 million For the first time, the sales price of vehicles accounted for 21% of the total sales volume, while the sales of 5-8 million cars dropped from 71.18% in 2013 to 32.57% in 2017, indicating Geely's trend of increasing average selling prices in recent years.
At the same time, Geely Automobile sales in the second and second tier markets has accounted for more than 5%, increasing brand influence, Geely products are increasingly recognized and loved by Metropolitan 85, 90 urban youth.More and more urban white-collar workers , Civil servants become Geely Automobile users.
New era of high-end brand collar grams open a new pattern
The world-leading, open-source, high-end luxury brand, Lexus, continues to attract consumers' attention and dedication since the launch of its first model, 01. Link 01 is designed to subvert traditional smart-driving, real-time Internet connectivity and innovative sales Model, walking in the forefront of the automotive industry in the Internet age.This represents the highest level of China's automobile industry SUV models, the market is hot, in short supply, the first month of sales of 6021 vehicles, made a good market start.
In 2018, Geely Automobile Group ushered in the New Year, Geely Automobile brand will be introduced, including cars, SUVs, cross-border SUV, MPV and other more than 10 highly competitive new models and facelift models, Pickering brand will be introduced New models.Group will play a technical synergy and economies of scale, deep plowing the Chinese market, creating a new pattern of the global automotive industry.
An Conghui, President of Geely Holding Group and CEO of Geely Automobile Group, said: 'The new era gives Geely Automobile Group a new mission, new wisdom and a new vision. We are willing and should become a Chinese brand that understands China better and understands Chinese. In the international arena, we are also humbled with tenacity and perseverance to meet the unprecedented challenges and keep exploring and innovating with a view to helping China 's automobile industry become a China - made leader worth the pride of Chinese people.