On January 7, 2018, the 12th China Overall Brand Management Forum, Jiangsu Province Brand Association 2018 Welcome Annual Meeting and 'National Business Card' Jiangsu Brand Selection Launching Ceremony was held in Nanjing, hosted by Jiangsu Brand Institute. The theme is "New Opportunities for Brand Strategy Innovation in New Era." Trina Solar won the National Business Card Nomination Award by virtue of its excellent brand influence and was nominated by the National Brand Selection Office of Jiangsu Brand Association.
Trina Solar Chief Brand Officer Yang Xiaozhong represented Trina Solar at the ceremony and shared the Trina Solar's brand development philosophy during the 'Dialogue on Brand Strategy New Challenges in the Second Half of the Internet.' Yang Xiaozhong said that the brand communication The purpose is to establish a good brand image in the hearts of customers .National brand, industry brand and corporate brand can leveraging each other .Famous national brand image, for the national industry and national enterprises to the international market to create a good atmosphere; the same good National industry and national corporate brand image will help support a country building a good international brand image.
Yang Xiaozhong introduced Trina Solar's brand development concept over time is constantly updating iterations.We from the world's most powerful PV module manufacturers to become the global solar energy solutions provider, is working to become a global energy A leader in networking.With the launch of Trina Solar's Home Systems business unit in 2016, the company's business model has also extended from a full-blown B2B to a B2C model.STC continues to spread the brand's influence through traditional media, The use of new media and self-media, target customers for accurate dissemination, and achieved good results.
National business card refers to the leader of a national brand that can represent the national image.China has emerged a group of national brands with global competitiveness over the past 30 years and now their globalization lacks the ability to tell stories to the world and can not produce brands Super premium ability .Therefore, the State Council General Office No. 44, "on the role of brand leadership to promote the upgrading of supply and demand structure," clearly pointed out that adhere to the correct direction of public opinion, concerned about the growth of own brand, speak good Chinese brand story.In an important time, Important layout of their own brand public service publicity.