'One Belt One Road', driving new demand for Chinese Herbal Pieces

Pharmaceutical Network January 9 'stick to both Chinese and Western medicine, inheritance and development of Chinese medicine' to play a Chinese medicine in building a well-off society, building a 'healthy China' in the role of this is the 19th National Congress of the report related to the cause of the set Under the general direction.As the material basis of traditional Chinese medicine, Chinese Herbal Pieces along with the general trend of industrial development will usher in a new era.

At the time 2018, we are full of longing for the new year, while still cherishing the new year 2017. The favorable multi-year 2017 policy of the pharmaceutical industry will be released in the next few years starting from 2018 The magnificent blueprint for 'healthy China' portrayed in the 19 major reports requires all parties to work hand in hand step by step.

It is expected that the promotion of TCM diagnosis and treatment services at home and abroad will become even more evident in 2018 when it is closely linked with 'Healthy China' and the great rejuvenation of the nation, etc. Traditional Chinese medicine and Chinese medicine equipment as support will also be welcomed To huge market demand.Chinese medicine products, especially as the fundamental material basis of traditional Chinese medicine Pieces, ushered in a new wave of 2018 market outbreak has become an analyst of the probability of the incident.

From the authoritative point of view of pharmaceutical research shows that the market generally optimistic about the second half of 2017 the pharmaceutical industry has gradually bottomed out the overall direction.

In November 2017, at the 29th National Medical and Economic Information Conference, Lin Jianning, director of the CFDA Institute of Southern Medical Economics, pointed out that from the data, the decline of China's pharmaceutical industry has stopped in 2017 as compared with that of 2016, From January to September 2017 situation, the output value of China's pharmaceutical industry reached 2.543 trillion yuan, an increase of 12.2%, showing a steady upward growth momentum is expected in 2017 annual output of China's pharmaceutical industry will reach 3,569.9 billion yuan, an increase of 12.7% over the same period of last year; pharmaceutical industry sales revenue surpassed 2,347.5 billion yuan, an increase of 12.3%, showing a clear rebound in growth rate; meanwhile, the sales income of China's pharmaceutical industry reached 3,329.3 billion yuan in 2017, an increase of 13% over the same period of last year.

At that time, Lin Jianning pointed out that 2018 will be the year following the opening of the 19th National Congress. The intensive introduction of a series of industrial policies will bring great benefits to the pharmaceutical industry. From a macroeconomic perspective, the global economy is recovering and the Chinese economy is better than expected. 2017 From January to September of this year, the revenue from the general public budget in the country was 13,412.9 billion yuan, an increase of 9.7% over the same period of last year; the expenditures for medical and health care and family planning were 11,834 billion yuan, an increase of 14.6 percent; the increase in fiscal revenue was conducive to the increase in investment in medical and health care, It is predicted that in 2018, China's pharmaceutical industry sales revenue will grow 16.5%.

"On deepening the reform of examination and approval system reform and encouragement drug Since the introduction of the "Opinions on Innovation in Medical Devices", the emphasis on drug innovation has been elevated to the national strategic level. Corresponding prioritization of pharmaceuticals in the upstream industries and centralized evaluation of the consistency of generic drugs have taken place. Along with the expansion of health insurance coverage and Raise the level of medical insurance, speed up the grading of medical treatment and primary health care institutions, and promote the overall medicine Innovation and development planning and other measures, all for the expansion of China's pharmaceutical market to bring enormous momentum expansion of the ecological outlook of the pharmaceutical industry in 2018 aspirations, directly ignited the capital of the medical sector, the bullish expectations of high-quality enterprises.

In the overall plate of traditional Chinese medicine, Chinese Herbal Medicine Pieces in recent years, the rapid growth of eye-catching varieties of the 29th National Pharmaceutical Economics Information Conference released the "Chinese Herbal Medicine Industry Development Blue Book" pointed out that in recent years, China's Herbal Pieces industry market continues to expand ; Sales revenue in 2016 was 195.64 billion yuan, an increase of 12.7%; sales revenue of 104.79 billion yuan in the first half of 2017, an increase of 21.33% .Five years of CAGR of 18.04% from 2011 to 2016. Although in these five years , The growth rate of Chinese Herbal Pieces declines year by year, but there is a clear sign of Chinese medicinal Herbal Pieces to pick up.With the official promulgation of the "Traditional Chinese Medicine Law" and the fact that Chinese Herbal Pieces are not included in the proportion of medicine in medical institutions and other terminals, Preferential treatment is expected during the 13th Five-Year 'period the industry will maintain rapid development.

Specific to a number of Chinese Herbal Medicine leading enterprises, it is their rapid development led the rise of the entire plate.Such as Hong Kong-listed in 2015, Zhongzhi Pharmacy, as a new type of Chinese herbal medicine Pieces broken wall technology, the grass crystal broken Wall Herbal Herbal Pieces have been developed and approved 62 species, 32 kinds of marketed. Caochangwa broken herbs independent packaging fit the current high-end consumer ideas, brand advantages gradually appear .China company statistics, Caochangwa broken Herbal Series Pieces posted a CAGR of 71% in sales revenue in 2012-2016 and a 67.8% surge in revenue growth in 1H2017, with full-year results expected to reach a new level due to its small size, Growth is not fully demonstrated after 2017, especially after listing, but many agencies have expressed optimism about the potential for future market value investments.

Of course, there are also large-scale listed TCM companies optimistic about the recent rapid heat up in the industry of Chinese medicine formula pellets, have to the provincial and state-level food and drug regulatory authorities to declare the application to become a national formula Pieces of Chinese medicine Pieces pilot enterprises.But from the authority of the regulatory authorities Expert advice is that the relevant Chinese medicine enterprises pilot production and operation of Chinese medicine Pieces formula particles to consider the long-term development opportunities and market risk tolerance, be careful to make a good product due to vicious price competition lead to a higher overall quality control risk Happening.

As of the end of 2017, the news from the State Administration of Traditional Chinese Medicine confirmed that WHO has incorporated traditional Chinese medicine-based traditional medicine into the newly revised International Classification of Diseases Code (ICD-11) and will be formally promulgated in 2018.

In the "One Belt and One Road Initiative" vigorously promoted by China, the overall deployment of the development of Chinese medicine has been tentatively established.According to the head of the International Cooperation Department of the State Administration of Traditional Chinese Medicine in an interview with relevant media recently, the goal of international cooperation in Chinese medicine is : By 2020, the all-round pattern of all-round cooperation in TCM along the Belt and Road has basically taken shape. The domestic policy support system and the international coordination mechanism have been gradually improved. Based on the neighboring countries and key countries, 30 Chinese medicine overseas centers , Issued 20 international standards of Chinese medicine, registered 100 kinds of traditional Chinese medicine products, and built 50 demonstration bases for exchanges and cooperation in traditional Chinese medicine with foreign countries.

How to make Chinese medicine and health knowledge and service that have the advantages of traditional Chinese culture and independent intellectual property rights to the world? The specific presentation form is open to question. "Blue Book of Chinese Herbal Medicine Industry Development Research" also raised the relevant issues, from the history of herbal medicine in the world The application of herbal medicine is closely linked with the history of the development of human civilization.Historical history of the four civilizations have many records of the use of herbs to treat diseases.Modern modern medicine has developed rapidly, herbs in many parts of the world are gradually being marginalized Currently only in East Asia and Southeast Asia and other regions, Chinese medicine / herbal medicine is still highly recognized, retained in the mainstream drug field for medical use, with chemical drugs, biological products and other drugs of equal status; in East Asia and Southeast Asia , Although it is also widely used, most are not used for medical purposes, but exist in the form of healthy foods, dietary supplements and the like.

In this way, how can traditional Chinese medicine be better accepted by modern consumers and marketed in the form of better modernized marketing and packaging, and even become a healthy consumer fashion product and related services?

From the perspective of the development of Chinese medicine products in neighboring countries in our country, the development of Chinese Herbal Medicine Pieces industry should also adapt to the trend of social development, continue to innovate the traditional Chinese medicine Pieces, and continue to promote the modernization of Chinese medicine, such as Japanese Kampo Medicine and Taiwan's Although Chinese medicine (including granule) is formally similar to the formulation granules currently administered by Chinese Herbal Medicine Pieces, it is essentially equivalent to the proprietary Chinese medicine preparation of our country; and all of them are based on dietary supplements, Health products Or other 'non-drug' status to enter the European and American markets, which is essentially no different from the ways in which 'Ma Yinglong' products and 'Yunnanbaiyao' enter the European and American markets.It is worth noting that in South Korea that recognizes the concept of concocting and Taiwan in China, Traditional Chinese medicine Pieces cumbersome to use, patients decoction Decoction situation less and less.

On the whole, due to the historical factors, traditional Chinese medicine slices have a good promotion and application basis in Asia, including East Asia and Southeast Asia. In some European regions such as Germany and Russia, the application of traditional plant medicine is rather advanced. In some countries such as Britain, the United States, Italy, France and other countries where the development of traditional Chinese medicine is underdeveloped, in recent years, with the combination of traditional Chinese medicine and western medicine such as Chinese herbal medicine and acupuncture, The thriving therapy, Chinese Herbal Pieces are gradually being recognized and accepted, the popularity of Chinese Herbal Pieces is more and more widely used.

In the current round of economic globalization and the social development accompanied by the industrial revolution, product fashion and technology integration is quite important. In this regard, some of the traditional Chinese medicine enterprise Also made useful attempts such as innovation and development of traditional Chinese medicine, Guangzhou Pharmaceutical Group proposed to create 'fashion Chinese medicine', is committed to through advanced technology and fashion marketing, Chinese medicine to become fashionable and healthy products.Guang Yao Group is currently 'fashion medicine 'Concept as the key link to upgrade the product quality and business model to be to promote Wanglaoji's modernization, internationalization, popularization and popularization of the layout, will be represented by Wong Lo Kat Herbal Tea Culture and the old and ingenious culture delivered to all over the world.

From the practice of Guangzhou Pharmaceutical, Wanglaoji the centennial herbal tea brand in the global sales outlets has more than 10 million, all over the world's five continents 60 countries and regions.Data show that in 2016 the total exports of herbal tea drinks, Wong Lo Kat accounted for 42.8% Among them, the United States has become Wanglaoji's largest overseas market with an annual export volume reaching tens of millions of RMB and maintaining an annual growth rate of 30%, making it a classic example of China's health products going global.

Similarly, Caochanghua broken herbs also bear the international dream of Lai Chih-chih, as the family leader of Chih-tung Pharmaceutical Co., Ltd. In the future planning, the goal of Chih-chih is to take Caoxihua broken herbs as the main product, Health care services as the connotation of the broken after the production of granular products can be taken directly into the water, the active ingredient greatly enhance the utilization of herbal medicine through the experience of the shop in the form of global, to create the field of Chinese medicine Pieces Starbucks chain. Experiencing the shop is not just selling Herbal Herbal Medicine products that have broken herbs, but also spreading the Chinese medicine culture through the experience of the whole scene and service of the shop, so that taking Herbal Pieces of Broken Herbs, which is better absorbed and convenient for taking, gradually becomes 'Like to drink coffee' convenient, modern, stylish, open a new era of Chinese culture of health.

Of course, no matter Wanglaoji herbal tea or broken herbs, to the world of Chinese medicine health products in packaging fashion at the same time, excellent quality is also an important foundation.Especially in the global supply chain to create a whole industry chain through the quality and efficiency Accurate management and control system, including the cultivation of medicinal herbs, standardized production and processing, modern logistics, transportation, storage, packaging, every aspect of the need to strictly implement the quantitative control indicators, the whole process of big data management.

It is reported that in order to ensure the quality of broken Pieces and product safety and effectiveness, Zhongzhi Pharmacy has established a complete TCM quality assurance system and traceability system for traditional Chinese medicine. Nearly 20 authentic Chinese herbal medicine traceability bases , Leading the introduction of Chinese herbal medicines gene identification technology to ensure the authenticity and authenticity of medicinal species; set up remote visualization in the cultivation base real-time monitoring platform for Chinese herbal medicines planting, harvesting and other effective monitoring of the entire process; the introduction of international advanced detection equipment Strict control of pesticide residues in traditional Chinese medicine, heavy metal content standards.

Oriental health wisdom toward the world

WHO published the latest edition of the International Classification of Diseases (ICD) in 2018 (11th Edition), which includes traditional medicine and is a traditional medicine based on traditional Chinese medicine. It is reported that Chinese experts in traditional Chinese medicine prepared earlier A lot of work has already been done in the process.

Speaking at the previous International Conference on Modernization of Chinese Medicine on the contribution made by traditional Chinese medicine to sustainable development, Dr Margaret Chan, former director general of the World Health Organization, pointed out that all countries in the world need to pay attention to the sustainability of their health services. Population aging is now common Global marketing of trendy, unhealthy products has made chronic noncommunicable diseases such as heart disease, cancer and diabetes a major killer in the world, while drugs and medical instruments Of new products are more expensive, complex and wealthy countries can not afford the new treatment, which runs counter to sustainable development.In the face of this dilemma, many experts believe that the mode of providing health services needs to be changed from focusing on individual diseases A rigorous biomedical paradigm has shifted to a more holistic approach that not only emphasizes that treatment also emphasizes prevention, but also multiple determinants of integrated services to address health issues that require greater accountability for one's health, for example in Europe where pharmacists Trained to treat common types of pain, flu and other minor illnesses, they focus on symptoms, not disease, and over-the-counter products, including herbs, to treat these symptoms, a burden that reduces the burden on health services The other method is Chinese medicine, and as a Chinese, Dr. Margaret Chan said she has been using traditional Chinese medicine all the time, and there is no doubt that these agents can relieve, cure many common diseases and relieve pain.

In her view, the dramatic rise of the alternative medicine industry in recent years made up for some of the shortcomings in modern medicine, where the production and marketing of herbs, dietary supplements, and other so-called 'natural' products has become a huge In the United States alone, the industry has annual revenues of $ 32 billion.

The human experience that traditional medicine generates when implemented in its cultural and historical origins by skilled, experienced and trustworthy practitioners can not be accurately and fully evaluated in a scientific way, as more and more evidence shows that diet Exercise, smoking cessation, alcohol restriction and decompression are more effective in preventing or delaying heart attacks than most drugs and surgery.Chinese medicine has pioneered a series of interventions such as a healthy and balanced diet, exercise, herbal medicine, and daily routine Pressure of the various methods.

Turning to the eleventh revised edition of the International Classification of Diseases, which is under the supervision of WHO, contains a chapter on traditional medicine that Dr. Margaret Chan believes is of great significance. This chapter, based on ancient Chinese origin and commonly used in China, Japan and Korea And Singapore's traditional medical practices list the diagnostic categories that are conducive to the modernization of Chinese medicine to promote universal health coverage.

Recently, at the Shanghai Academician Forum, Professor Chen Kai-xian, member of the Chinese Academy of Sciences, combined with the current development trend of precision medicine, also proposed the combination of traditional Chinese medicine and precision medicine.

Chen Kai first said that traditionally, the goal of traditional Chinese medicine and precision medicine is highly compatible with traditional Chinese medicine has been thousands of years of development history, forming a unique guiding ideology and theoretical system, contains and reflects the 'precision medicine' Basic pursuit, holistic concept, people-oriented, syndrome differentiation and other basic concepts and diagnosis and treatment model, highlighting the same disease with different governance, individualized, individualized pursuit of treatment due to disease duration.This is consistent with the direction of precision medicine.Chinese medicine has The past tradition also has its shortcomings. How to draw on the advantages of modern science and technology and constantly upgrade the level of medical treatment and treatment should be the direction that the Chinese medicine community will strive for in the future.

In the opinion of Niu Zhanqi, the executive director of Broad Pharmaceutical Group, individualized medical treatment and personalized medicine of traditional Chinese medicine lie in the traditional Chinese medicine compound based on the traditional Chinese medicine with the characteristics of traditional Chinese medicine and its innovative products. Under the diagnosis and treatment of patients, according to the patient's illness, course of the disease, due to changes in time and place, and its scientific lies in this personalized, random and follow a plurality of individual diagnosis and treatment program experience accumulated decisions made, non Simple scientific medicine such as proprietary Chinese medicine or natural plant medicine can do its utmost scientific exquisite simply in accordance with the modern pharmaceutical replicable, mechanized production of the pharmaceutical industry and regulatory model may be losing the most valuable Chinese medicine, the most scientific section.

In particular, Chinese Herbal Pieces, which is an important material foundation of traditional Chinese medicine, not only plays a huge pillar role in the Chinese traditional medicine industry, but also is a traditional weapon necessary for TCM syndrome differentiation and treatment. It is also an important raw material for proprietary Chinese medicines. With its unique theories and methods, All reflect the profound wisdom of ancient Chinese medicine.With its continuous improvement and maturing theory, the continuous innovation and development of product forms, Chinese Herbal Pieces will not only become an important means of clinical prevention and treatment of traditional Chinese medicine, but also will become an international Important market bearing.