Time flies, there are more than a month on the New Year.
January 9, Suning Tesco held a 2018 stock festival release.Annual New Year, officially kicked off.
From the Suning Tesco release of many information point of view, this year's New Year, e-commerce has a more tide, more heart-like gameplay. Green plastic boxes, for the poor girl dreams, couriers and family reunion plans highlights, so that electricity Business promotion to become more warm heart.
Suning Tesco launched the blessing of the town, blooming red envelopes, lion dance dogs, calls for the city series of activities, but also the first to upgrade the marketing section of New Year's play these or will become the new fashion in 2018.
Aspect one
Play the best experience card 'blessing town' and other new scenes debut
'What is the taste of the year? I think it is probably a year after the busy, friends and family can be together, accompany each other, so we New Year's Day is to make good start home soon.' Out of the theme of New Year's Day.
The New Year Festival, Suning Tesco said it will uphold the 'geek spirit', the annual rate will be sent to consumers in front of the Spring Festival does not hospitable services, the whole scene shopping experience, accompanied by the user side.
'2018 Festival, our KPI is - give you the best New Year, a warmer experience' blowing in the wind today, Suning Tesco is doing my old driver.
Hou Enlong introduction, in addition to the existing more than 4,000 Internet stores, Suning New Year Festival to provide consumers with new species, new channels, new scenarios, and strive to allow users to enjoy the whole scene immersive shopping experience.
Blessing town is the Suning six industries jointly launched a new dual-line consumer scene.Online blessing town, bringing together a hundred selection of stocking big brand, thousands of selection of good new year.On line, 10 cities, 10 lucky landing Small town. V Purchasing Commissioner Shopping guide, traditional folk manual gathered.
Of course, the wonderful not only.Suning Square will also create the Suning Museum of New Year, through fashion, food, life, fun play four angles, for young people to explain the New Year culture, New Year explosions, to build New Year's Eve to eat and drink to buy a station Experience.
Aspect two
New Year's Eve from FMCG burning to the full range of goods on the spot compete for second prize
Time-limited discount grab good goods, shopping is always elusive New Year's Truth.
The conference site, Hou Enron will be prepared for the New Year Lunar New Year a large number of new year out of goods. 'Good not expensive, more than 50% off. We selected 200,000 models of new year's goods, fill our shopping cart.'
It is noteworthy that, Suning Tesco New Year Festival category is no longer limited to supermarkets FMCG, small appliances, 3C, beauty, quality appliances and other full debut, and played really pointed, really discounted, limited edition really 'Principle, let the consumer.
It is reported that during the New Year Festival, Suning will launch a series of fancy activities: small household electrical appliances category 0 yuan purchase; 3 7% off; up to 100 million yuan by the total amount of tax reduction, the maximum reduction of 4999 yuan; Suning arbitrary 30 million interest-free None other
If you say a series of products and games above, so that we can see a full-fledged New Year Festival that Suning Tesco launched looking for 500 villages and towns 'New Year', in conjunction with the Suning Wenzhong search for Chinese documentaries and other activities looking interesting, then there An authentic authentic Chinese year.
The reporter saw, including Dyson, Hisense, Siemens, Apple, Haier, Maotai, Wuliangye, Samsung, Huawei, Supor Top 100 brands, all to join the Suning Tesco New Year Festival. Is, home appliances, 3C, TOP brand, continued to maintain the channel first. 'Is not difficult to see that campaign, Hou En-lung emboldened.
Interestingly, in the interaction with reporters, Hou En-long scene and competitive comparison. 'To Apple's full range of products, for example, Suning cheaper than competing 100-200 yuan. 64G's iPhone 8 Netcom products, our price is 5288, Competition is 5499. Cheap is never talk about it, consumers will have the most intuitive perception. 2018 year, our price will always maintain the advantage of 100-200.
Aspect three
This year's most popular play released: dog lion dance, together with the expansion, playing call together
This year's New Year Festival, Suning Tesco also around the mascot lion, done enough articles.Huang En Long introduction, lion dance, is an important element of Chinese traditional culture festivals.Nothing than the lion dance is more representative of the festive New Year, even in dogs Years. Lion dance in the New Year Festival was re-interpretation of Suning, traditional New Year combined with trendy children.
To this end, Suning deliberately invited to the national non-heritage project color bar representative inheritors, Li Jia Lionel fifth generation descendant Ms. Li Wanzhen, customized with Huang Feihong Southern section of 'lion.'
Conference site, Hou Enron also issued lion dance order for the brand representatives, hoping to inherit the cultural traditions, to really bring the flavor to the consumer side.
Chinese New Year grab red envelopes, can be considered a New Year flavor. Red envelopes war, Suning will not be absent .Year Festival, Suning will come up with 500000000 subsidies to open the red envelope plan.
It is reported that the expansion of red envelopes, including 300 million in cash, the user issued a bonus on Suning Tesco, red envelopes will recharge after the 'magic' expansion, the maximum amount can be inflated 10 times the cash can be directly drawn Suning Tesco. At the same time, Suning Tesco Also issued 200000000 shopping subsidies, the cash red envelopes if you want to shop in Suning, you can also turn 2-5 times redeem vouchers.
In addition, Suning Tesco will jointly call 100 media and 100 brands to call and pay tribute to your city in Beijing, Shanghai, Guangzhou, Nanjing, Chengdu, Chongqing and other 19 cities.
Aspect four
Zero plastic courier boxes to 330 million tape that does not say "fishing operation" for thousands of dreams
Following the successful launch of the shared courier box, leading the electricity supplier environmental change, the New Year Festival, Suning Tesco and then push the plastic box. This carton abandoned sealing tape, so that the real zero tape pollution waste.
It is understood that in 2016 China's express delivery industry consumed a total of more than 330 million rolls of tape, equivalent length of about 425 laps around the equator. '' In 2018, zero-adhesive cartons will be fully operational in four cities in Beijing, Shanghai, Nanjing and Hangzhou.
In addition, New Year's Day period, Suning logistics services up to 2 hours faster receipt, covering 195 cities 1104 stores.Drive and distribution of unmanned aircraft has also been written into the scope of Suning logistics operations, to normalize operations, and strive to allow users New Year quickly received.
The conference site, Hou En-long also released a precise poverty alleviation project 'fishing operation' on the 7th of each month fixed as Suning's Poverty Alleviation Day, the Chinese characteristics Museum is to increase the degree of integration with helping poor farmers charity, and gradually poor areas of good goods, To create a star product that consumers love, in order to promote the development of poverty-stricken areas, thousands of poor children's dreams.
In 2018, Suning Tesco 'Fisheries Operation' will set up a channel for electricity supplier to help alleviate poverty and promote the implementation of 100 training stores in a timely manner.
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