CES 2018 Summary of Sony New Products | Artificial Intelligence, Automotive Image Sensors into Future Strategy

Sony Corporation (hereafter referred to as Sony) released a series of new products at CES 2018 in Las Vegas, Nevada, USA on Tuesday, January 9 (local time).

During the exhibition, Sony exhibited the latest products such as 4K OLED TV and wireless noise reduction stereo headphones that make high-quality music anytime, anywhere. It will also announce the latest trends of Sony in the field of automotive image sensors, In addition to seeing Sony's work on AI x robots including the recently announced Sony Entertainment Robot, aibo ™, making its debut outside of Japan.

At a Sony conference on January 8 (local time), Sony Corporation President and CEO Hirai Kazuo said: "In the field of consumer electronics, I firmly believe that Sony is still promising in innovation, to bring you meaningful and full Creative entertainment experience. '

Hirai Kazuo, president and chief executive officer of Sony Corporation

Main products and prototype display

Home entertainment and audio

The newly released A8F series of 4K OLED BRAVIA® TVs, the same as the A1 series that became famous last year, is equipped with the 4K HDR image processing chip X1 Premium (X1 ™ Extreme), and Sony's unique vibrations through the display directly The Acoustics SurfaceTM technology that produces the sound of the sound of the screen. This time, 4K AEGA BRAVIA TV family members A8F series, with a new design to minimize footprint and increase the placement of a wider range of In summary, to provide users with Sony's unique immersive audiovisual integration and the perfect blend of room experience.

A8F Series 4K OLED BRAVIA® TV

BRAVIA X900F Series 4K LCD TV with X1 advanced image processing chip, through the new X-Motion Clarity technology precise control of the movement of the image to minimize blurred images, the action screen is clear and smooth. 85-inch large-size screen, rendering High quality, ghosting clear images make it easy for users to watch fast-moving action movies or sports content.

BRAVIA X900F Series 4K LCD TV

X1 (TM) Ultimate, a new generation of image processing chips, will also be demonstrated in prototype with twice the real-time processing capability of the current X1 Advanced Edition, which will create the history of BRAVIA products by featuring outstanding LCD and OLED display panels The highest level of image quality.In this exhibition, the audience will also see an 8K display equipped with X1 flagship image processing chip.Unique Sony backlight technology, 8K display prototype will show real-time processing of 8K HDR Content, while the peak brightness of up to 10,000 nits HDR mode.

Sound Bar The HT-Z9F and HT-X9000F sound bar are the smart choice for a home entertainment system built around a BRAVIA TV to build a home audio system. Both Sound Bar supports Dolby Atmos® (Dolby Atmos®) and the latest DTS: X ™. Featuring Sony's groundbreaking Vertical Surround Engine technology, both stereo front speakers can create 3D sound fields. In particular, the HT-Z9F is the first in the world to support Dolby Atmos 3.1ch channel sound bar. 4K HDR video via connection to the A8F Series and X900F Series BRAVIA TVs with Dolby Vision ™ capabilities and the UBP-X700 4KUltra Blu-Ray ™ HD Blu-ray player The perfect blend of quality and the latest audio formats gives users a truly immersive experience.

Sound Bar HT-Z9F

In addition, the WF-SP700N Wireless Noise Canceling Stereo Earphone, which delivers exceptional sound and life, is the world's first truly wireless headset that incorporates noise and water repellent (IPX4) functionality that allows users to dedicate themselves to exercise or training , Enjoy your favorite music, no need to worry about outside noise, sweat or rain.Environmental sound mode also allows users to exercise while listening to music listening to the external sound.In addition, the neck-mounted wireless headset WI-SP600N is also around sports hobby Who launched the new product.

WF-SP700N wireless noise reduction stereo headphones

Hanging neck wireless headphones WI-SP600N

This release also adds an electronic product that adapts to voice-assist features Sony plans to include Google Assistant in the 1000X series of wireless noise canceling headphones and the new WF-SP700N and WI-SP600N, released last year, Enhance your product's intelligence by incorporating products with Google Assistant into your existing product line to enhance everyday product life, whether in your home or on the move.

In addition, the Sony Pavilion will include an area that simulates living room furnishings and kitchen environments with a range of Sony audio and video equipment to demonstrate how audio assistants can make smart living.BAVAVIA TV and Google Assistant in the LF-S50G Smart Speakers released last year include Can be used to play music and video content, easily connect with a range of different IoT devices, provide remote control appliances, provide up-to-the-minute news, shop online, etc. Connect with the smart speakers Amazon Echo, Google Home or LF-S50G After, BRAVIA TV also supports the control of the television by the speaker's voice operation.

XperiaTM smartphone

Sony Mobile introduced two new mid-range high-end smartphones Xperia XA2 and Xperia XA2 Ultra Xperia XA2 equipped with 5.2-inch full HD display, 3300mAh capacity battery; Xperia XA2 Ultra with 6.0-inch full HD display, 3580mAh capacity battery.

Xperia XA2, equipped with 23 megapixel main camera, to achieve the maximum sensitivity of ISO 12800 (still images) shooting 4K video, also equipped with 8 megapixel, 120 degrees ultra-wide-angle Selfie front camera Xperia XA2 Ultra equipped with the same with the Xperia XA2 23-megapixel main camera, plus a 16-megapixel, 120-degree super wide-angle self-timer 'dual camera' front camera with Optical Image Stabilization.

Powered by the Snapdragon® 630 mobile platform and the fingerprint-unlocked sensor on the back, both models provide smooth performance with the exceptionally elegant anodized aluminum sideframe with a seamless front, Full screen design of the border.

Both models will be available worldwide by the end of January 2018.

Xperia XA2

Xperia XA2 Ultra

Life Space UX


Life Space UX is designed to deliver a unique experience and new ways to transform people's lives. The LSPX-A1 4K Ultra-Short Focus Projector will be launched in the United States in the spring of 2018. The top artificial marble design, together with the semi-mirror polished aluminum frame and wood Place shelves for easy integration into any living scene Simply place it against a wall with 4K HDR projection up to 120 feet with built-in imaging technology and audio from tweeters compatible with advanced vertical drive technology * For example, project the image of the forest onto the wall with LSPX-A1 4K and play the gurgling water sound to instantly change the living space, while its subwoofer speakers provide the user with an engaging view while watching movies Sound experience.

In addition, a new concept show titled 'It's all here' will also be staged to showcase a wealth of music, movies and books by enabling content analysis and rendering in AI to find what suits your tastes content.

* Sony's unique speaker drive technology. Equipment connected to the end of the diaphragm sends a vertically-vibrating sound toward the sound source, producing a clear tone of sound.

Digital Imaging Digital Imaging


CCB-WD1, the new digital camera control box, will debut at the show, which opens up more possibilities for RX0, a mini black card currently in sale. And collision avoidance), is renowned for its compact size and compact body, and with a highly reliable wired connection to the CCB-WD1 or a more flexible wireless connection via a dedicated access point, Sony will demonstrate a new solution for the RX0 multi-camera shooting. Sony released the APS-C frame E 18-135mm F3.5-5.6 OSS high-definition zoom lens with compact size, wide zoom range and excellent picture quality on January 4th in San Diego, USA, as well as the micro-single 6300 The new version of the modern silver version will also be on display at the show.In addition, the exhibit includes the latest lineup of Sony digital cameras with the Alpha ™, Cyber-shot®, Handycam® and Sports cameras, as well as for movies , FS7 II XDCAM® for commercial and other professional filming and other professional video equipment.

Games and internet services

Enjoy the new PlayStation® VR virtual reality experience in a world built with the game "The Last Guardian." This action adventure game depicts a young boy with a huge and mysterious name called Trico Creatures of the story.

Automotive image sensor (concept)

In this demonstration, you will see Sony's high-performance video sensors inject visual power into the car and expand the possibility of full autonomous driving as soon as possible. As the unmanned area of ​​development, the demand for technology continues to rise, requiring cars Capable of detecting the surrounding environment 360 degrees in different driving conditions, Sony advanced image sensor technology to capture the surrounding environment faster, more accurately and more accurately than the human eye. Visit the Sony booth to experience Sony through Superman Sensor technology for eye performance, vision for future automated driving.

Artificial intelligence x robot

At the company's strategic meeting in June 2016, Sony announced that it will work to exploit existing strengths in areas such as video and audio technologies, sensors and mechatronics, to create new, combined with, artificial intelligence, robotics, communications and other elements Since then, Sony has continued to steadily push forward a number of projects in this area, one of the projects is aibo entertainment robot, at this CES it will be completed outside Japan for the first time appearance.

The 51st International Consumer Electronics Show (CES) in 2018 is coming soon in Las Vegas, USA from January 9 to January 12. CES is the largest and most influential consumer electronics technology year in the world Exhibition, but also the world's largest consumer technology event.Exhibition YORK Net reported that the team has already started in early January, will bring you first-hand information during the CES show, more information on CES can click on the following topics to understand .

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