In the past two years, the time concentrated in the mobile phone industry concentrated, but before the arrival of the full screen, the domestic smart phone market has begun to tighten the changes. Global market research firm GFK GfK in November 17 reported that China's mobile phone market resources Rapid convergence, from the original 'inverted triangle' evolved into 'T' -type pattern in this pattern, the head brand continues to expand, low-cost brand in the face of shuffling, living space is greatly reduced, the scale is limited, and the market started A fault, pressure surge.
However, the domestic mobile phone giant OPPO maintained its first and third quarter growth rate in the first quarter and the second quarter of 2017, ranking first in the domestic market and gaining growth in the contrarian phase. Boutique strategy. "In recent years, OPPO has always focused on the core areas where young people are most concerned about such things as photographing, flash charging, appearance and games in product R & D and iteration, concentrating R & D, production, and channel resources to 2-3 Section of the rhythm focused on creating quality.From the OPPO R7 series to the R11 series, product performance and user experience continues to improve to bring outstanding word of mouth, and continuous top hot models list, a truly explosive series.
In OPPO's latest industry trends, the company opened its first flagship OPPO Super flagship store in Shanghai to promote OPPO's understanding of industries, markets and users and promote new initiatives in brand upgrades, refined operations, new retail and overseas distribution. OPPO flagship store opening is the beginning of the OPPO brand upgrade, OPPO believes that the retail terminal in the future in the brand and user communication will continue to play an irreplaceable role in the form of services will be changing with the market demand, but the 'experience The "supreme" has become a guideline, which is also the most crucial point for retail in the future.
Speaking of experience, the OPPO is inseparable from the vast majority of young users, OPPO's products have always been young and stylish brand image, the user base is also more than 20-year-old young people, so OPPO is also a young company It is understood that more than 70% of OPPO employees after the 85%, more than a quarter after 90, the company made a number of major decisions made by young people who realize their personal values in the OPPO also drives the business Innovation momentum, the same, this is also a development strategy.
With the popularity of camera, full screen and other core functions iterative popularity, the smart phone market in 2018 will be even more severe, where we can see that OPPO has been sitting in the world over 200 million users, ranking fourth in the world sales success, insisted To create a burst of mobile phones, their own outstanding product iteration upgrade and burst capacity is also a huge test of mobile phone enterprise product development capabilities, but precisely because of these problems, let OPPO eventually become a leader in the smart phone industry, and win more and more The more young users recognized and loved.
