With the advent of the Spring Festival, the appliance market is already hot up, consumer demand for home appliances in Shanghai.Recently, Shanghai, a well-known appliance retail chain giant Paradise Electric announced in January 12 to 14, with Skyworth, Hisense , Siemens, Haier, the United States, Changhong, the boss, AO Smith, Yung Sheng, Lake, Bosch, energy rate, Mitsubishi Electric, Huawei, Glory, ViVO, OPPO the world famous brand of home appliances jointly build 'League of Heroes' appliances big promotion.
It is understood that this event will be launched, 'Big New Year, over thousands of return to', 'designated model plus send Lianhua OK card' and other surprises Rangli activities, is extremely attractive. At the same time, for different groups of consumer demand during the event , Paradise launched 17 major brands of color TV, kitchen, air conditioners, washing machines, refrigerators, mobile phones, small household appliances and other brand ex-gratia models snap up activities so that the magic of consumers to share 'League of Legends' cheap feast!
New scene, strong link
All retail ecological domineering struck
The 'League of Legends' campaign, Yongle dare to be so domineering, mainly due to Yongle established from omni-channel to the entire retail ecosystem of the right strategy, on this basis, Wing-lok through the creation of new scenarios to subvert the consumer store experience so that Commodity trading scene into a commodity application scenarios, so that the original low-frequency consumption grafted as high-frequency consumer, with a new consumer scene to attract more consumers into the store.Meanwhile, Paradise also store the scene experience transformation, and to home As the core, into the experience of entertainment, leisure, lifestyle cuisine, home improvement design, Internet TV, smart items, e-commerce scene divided six experience and the city launched the first mobile payment store in the store prominently increase the 'parity' by Scene marketing, to experience the economy to intensive work, to create differentiated consumer buying appliances.
Yong Xu, general manager of Sun Xu Hai said the joint efforts with 17 major brands of home appliances manufacturers to launch the 'League of heroes' activities in order to provide consumers with more benefits, more choices, but only cheap high-quality is not enough. After the transformation of the old Store, enhance the new store configuration for Shanghai consumers to create a more experience value, more leisure and entertainment value appliance stores, hope through their own efforts Yongle, the entire appliance market can enhance the shopping environment in the traditional retail industry Consumption Structure Transformation and Upgrade Provide Reference Value.
Advance with the times
'New consumption model'
According to the analysis of Yongle Sun: Consumption psychology and consumer behavior have undergone tremendous changes in the consumer market. Commodity prices are not the only factor. They pay more attention to quality of life. Consumption tends to be more rational. When choosing products, they pay more attention to brand, quality and Services, including but not limited to experience, logistics, distribution, sale of these conventional factors, and even the store environment, service personnel attitudes, but also often become the deciding factor.
Sun Xu Hai, general manager, said the retail terminal as a sales platform should be more accurate insight into consumer demand! The joint Yongle 17 brands launched the 'League of heroes' big promotion, for the selection of many current consumer market mainstream mainstream appliances, high-end on the refrigerator , Integrated kitchen appliances, green energy-saving air conditioners and so on, to fully meet consumer demand for green, fashion, quality and commitment to genuine licensed, the whole network parity, adhere to the 'precision delivery' industry high standards, hope that through their own The change to seize the changes in consumer demand, to meet the new consumer demand under the new consumer environment.
Consumers in Yongle city stores can not only buy appliances, but also can learn to cook clothes laundry bake, you can experience the high-end smart life, you can also make more new friends in the same interest here.These product scenarios, it is offline The unique advantages of the store are unique advantages that the e-commerce platform does not have, so as to realize the grafting from the original low-frequency consumption to high-frequency consumption, the strong drainage for the stores, the willingness for consumers to walk into the physical stores and pay more in the store Of the time, to achieve unparalleled advantages of offline stores.
17 big brands
Huge hit
Yongle has always been adhering to the concept of "morality but faith" and committed to provide consumers with cost-effective, high-quality home appliances. The hero alliance activities, Yongle consumer demand-oriented, strong integration of 17 major brands of manufacturers resources through the supply chain optimization cooperation , Procurement model innovation to further reduce the cost of the supply chain, but also further stick to the 'user pain point', in terms of price and quality for consumers to do 'endorsement of the'.
It is reported that Yongle to big data as the core of consumer demand and the past three months, the product selling precision analysis of the selected 17 categories of best-selling products cover color TV, kitchen and toilet, air conditioners, washing machines, refrigerators, small household appliances, mobile phones Etc. Moreover, the 17 major brands League of Legends activities do not play virtual, take the price straight down way to ensure that consumers buy real cheap home appliances.
In this event, Yongle also launched surprise activities such as 'Big Brand New Year Anniversary Back to Top 100', 'Brand Alliance Set Purchasing Polite' and 'Designated Product Delivery OK Card', etc. From January 12 to January 14, Set to buy 'League of Legends' brand activities, over 1,000 yuan to send 100 points over 2,000 yuan to send 200 points, and so on.
Analysis of the industry believes that Yongle play strong supply chain advantage, through the alliance with the 17 major appliance brand way, directly to reduce product costs, and ultimately for the consumer market with cost-effective products, is bound to be able to set off a low appliance market in Shanghai Price buying pandects.And the League of heroes this activity is not only conducive to expanding the household appliance market share of Paradise, but also bring new ideas for the retail operation of physical appliances, contribute to the future development of the home appliance market.
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