2018 International Consumer Electronics Show (CES) will be opened in Las Vegas on January 9 local time as a sentinel for CES 2018, January 8, local time concentrated release of new domestic and foreign manufacturers nothing Global stunning, TCL grand launch of its North American 2018 new products and global performance reporting, whether it is from performance growth or new technology, TCL deserved to become the TV industry's 'Vision' benchmark, the world's many media and guests are TCL brand to give very sure.
TCL multimedia North American new global release
Exceeded the full-year sales target of 22 million units
TCL Group Vice President, TCL Multimedia CEO Wang Cheng at the conference made a welcoming speech and released a new performance data in 2017. Global TV downturn in the market conditions, TCL multimedia contrarian growth in 2017 full year LCD TV cumulative Machine sales increased 16.4% over the same period of last year to 23,231,141 sets, of which 15,094,106 sets and 4K TV sets sold 15,054,106 sets and 5,804,951 sets respectively, representing an increase of 42.5% and 45.9% respectively over the same period of last year, surpassing the annual sales of 22 million sets sales target.
TCL Group Vice President, TCL Multimedia CEO Wang Cheng
In this proud report card, I noticed that the contribution of the North American market is an integral part of the annual results, sales in North America increased significantly 131.5% year on year, to achieve doubled growth. As of November 2017, TCL The market share of TV in North America was 9.1%. In 2017, TCL Television once again became the fastest growing brand in the North American market with annual sales exceeding 4 million units. Its market share is followed by Samsung and Vizio, ranking the top three in the United States.
TCL North American senior vice president Chris Larson fully affirmed the performance of North America, and pointed out that the main factor of its growth benefited from the national large-scale channel construction and the effective promotion of North American brands. TCL has completed the Target, Costco, Best Buy, Walmart , The full coverage of Amazon and Sam's Club channels, which sell 80% of TV sets in the US market, together with other regional retail outlets, currently achieve 90% retail coverage of TCL. At the time of brand promotion, TCL Combined with localized pan-entertainment marketing, sports marketing, philanthropy, etc., the TCL brand will become a familiar and favorite brand for consumers.
TCL North American national six major channels
North American brand promotion
National large channel construction can refer to YORK Report: http://tv.yesky.com/176/485673176.shtml
North American brand promotion can refer to YORK reported: http://tv.yesky.com/485/486891985.shtml
Innovative and technology cutting-edge new products: 6-Series and 5-Series
The reason why becoming the fastest-growing TV brand in North America market, channel and brand promotion is essential. Based on the fundamental, TV's own differentiated shape design is TCL's ability to win the North American market's 'killer'.
At this launch, TCL introduced the new 2018 TV products 6-Series and 5-Series, representing the latest innovations and smart technologies. The latest product portfolio features Enhanced Contrast Control ™, a new iPQ for control and accurate color reproduction Engine ™ and HDR Pro Gamma with high dynamic light rendering (HDR) performance in all environments; and software in partnership with Roku to provide industry-leading smart TV and Roku Connect and Roku Entertainment Assistant in the newest product portfolio, two Powerful Features With Roku Connect, Roku TV can easily connect to other AV devices in the Roku ecosystem such as speakers and speakers, enabling consumers to easily add great sound to home TV and audio devices. Roku Entertainment Assistant, a voice assistant software that lets customers open their favorite podcasts, movies and TV shows with simple voice commands. In addition, TCL also said it will collaborate with Roku to release the Alto line in the United States , Roku SoundBar, with the new, can make the TV more intelligent, remote-controlled artificial intelligence Voice Actions.
Left: Roku CEO Anthony Woods
Right: Chris Larson, TCL North American Senior Vice President
Both the 6-Series, the 5-Series and the SoundBar demonstrate TCL's extraordinary ability to innovate and build on the wisdom of the world. In addition, TCL, a pioneer in the television industry, has adopted technologies such as quantum dots, artificial intelligence AI, and surface technology The hot spots have made TV forms more distinctive and diverse, giving more possibilities to the living room, giving consumers more choices and precise regional policy launches, making TCL more ambitious on the international road Far, highlighting the extraordinary strength of the big country brand.
