Beijing January 9, Sony at the International Consumer Electronics Show (International Consumer Electronics Show, hereinafter referred to as CES) heavy lifting the introduction of the new 4K HDR TV, including: both 'audio and video together' audio-visual experience and ' Minimalist aesthetic design OLED TV A8F series, as well as a combination of Sony's innovative patent LCD TV X9000F series of innovation and breakthroughs in quality, design and interactive experience, A8F and X9000F will be consumers enjoy superior 4K HDR quality performance of the new choice and further lead the development trend of the TV industry. The simultaneous expansion of OLED and LCD products, indicating that Sony's product development on the 'early' - regardless of any display technology, both to provide consumers with better Audio-visual experience for the principle.
Hirai Kazuhiko, president and chief executive officer of Sony Corp., released OLED TV A8F series
OLED because of its natural light-emitting, wide viewing angle, high color gamut, fast response and other natural advantages of the industry as the "next-generation display technology," Sony has been committed to the development of OLED display technology for many years. 2017 Sony 4K HDR OLED TV A1 series Was born out of the world, with stunning visual experience, innovative 'Acoustic Surface' screen sound field technology shocked the industry, once released it won the praise of consumers, but also to promote the great development of China's OLED TV market.In 2018, in order to meet Consumers diversified needs, Sony further expand the OLED product matrix, launched a new OLED TV A8F series - equipped with Sony's unique 4K HDR image processing chip X1 advanced version and the screen sound field technology to bring the user visually and audibly Double enjoyment.
Sony 4K HDR OLED TV A8F series has (65 'and 55') 2 sizes
X1 advanced image processing chip can achieve more realistic 4K HDR image quality by integrating object-based HDR image reshaping technology, 4K HDR 14bit smooth grading technology and dual image database, and give full play to over 800 Owing to the self-luminous pixel OLED display's own advantages, the A8F series brings the profound black, vivid colors and wide viewing angles beyond the past to enrich the user's visual experience, complemented by a screen sound field technology that directly emits sound through the screen to achieve a broader Simultaneous audio and video, traditional TV is difficult to match the 'picture and sound together' effect, so as to create an immersive entertainment for the living room.
Appearance, the A8F inherited the Sony 'Slice of Living minimalist life' design concept, the use of a minimalist design of the new stand to minimize footprint, to further enrich the consumer choice of placement and the introduction of 65-inch and 55-inch Two mainstream sizes for consumer selection.
In the active layout of the OLED TV market at the same time, Sony also rely on more than half a century of profound quality technology accumulation and R & D advantages, continue to tap the potential of liquid crystal technology.
Hirai Kazuhiko, president and chief executive officer of Sony Corporation, announced the X9000F series of LCD TVs
New X9000F Series LCD TV Applications Sony's original dynamic direct backlight system, combined with the X1 advanced image processing chip and enhanced light control PRO enhanced version of the technology for each backlight area for independent control and optimization, which greatly enhance the HDR and non-HDR X9000F series also incorporates Sony's newly developed 'X-Motion Clarity ™' Octavia dynamic optimization technology, which can precisely control the content of movies, games, sports events and other content In the dynamic image to effectively eliminate the past large-size LCD TV easy to appear blurred images and other issues, and without losing the brightness of the case to ensure high-speed motion picture clearer and smoother while the sound, the X9000F can support Dolby Atmos ™ compatible Sony home audio system HT-X9000F, the perfect combination of the two allows users to enjoy superior quality while immersive sound shocks, bringing a real home theater enjoyment.This release of the X9000F series of TVs, the screen Size from 85 inches, 75 inches, 65 inches, 55 inches to 49 inches 5 size range, full Different family living room entertainment needs.
Sony 4K HDR TV X9000F series has (85 ', 75', 65 ', 55' and 49 ') multiple sizes
New A8F and X9000F series will support HDR10, HLG and Dolby Laboratories DolbyVisionTM three mainstream HDR format standard.Sony unique picture quality optimization technology, users can enjoy higher brightness through the Internet video service providers and HDMI , More sharp contrast, more vivid color HDR high-quality images.
In addition, Sony also released more 4K HDR product series, these products are equipped with Sony 4K HDR image processing chip X1 (X85F series only), 4K Xunrui image processing engine Pro Sony and many other patented technology, to bring users the industry leader Of the audio and video experience.The new line is expected to be on sale in 2018.
It is noteworthy that at this year's CES, Sony also exhibited a flagship version of the new generation of image processing chip X1 prototype, as well as an X1 flagship chip equipped with 8K display. The former image real-time processing capabilities to achieve the current X1 advanced version 2 Times the current TV products can take the image quality to a new level; the latter peak brightness up to 10,000 nits HDR mode, almost covering the brightness range of human visual, fully demonstrates Sony's innovative strength and the Future display technology in advance layout.
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