In the past year, with the proliferation of smart products, the market for small household appliances has surged, and the emergence of high-end and smart emerging small appliances such as intelligent floor cleaning robots, automatic dishwashing machines and wall-broken cooking machines has become the darling of the market, The amount of significant growth rate, known as the next outlet of the small household appliances market, the number of products brand rapid growth in the past two years.
Orville cloud network data show that in 2016 China's retail sales of machines rose 89.9% year-on-year, in the first quarter of 2017, cooking machine retail sales continued to record highs, of which online up 187% The market size of wall-broken cooking machines will continue to expand. The retail sales will reach 4.34 billion yuan, an increase of 65.9% over the same period of last year. The retail sales volume will reach 4.38 million units, an increase of 78.0% over the same period of last year.
The industry believes that in recent years, small household electrical appliances continue to carry out structural upgrades, more and more quality products, so the future of small home appliances market space, higher product penetration rate of consumption led to a small appliance upgrade a series of product innovation and market structure Change in the new economic normal, broken machine has become the next outlet in the small appliance market.
In the field of home appliances, small appliances compared to the traditional black and white, it is a rising rookie .In recent years, the development of traditional home appliance industry has been the ceiling, with the escalation of consumption and intelligent boom, small Appliance industry has entered a period of rapid development.
One GOME insiders said: 'Unlike big appliances, in 2017, small appliances, such as health pots, broken wall machines began to become hot, which is broken in the cooking machine sales in several major promotions Doubled growth in the node.During the National Day promotion period, broken wall processor is still a popular small household appliances category, an increase of up to 135.6% .And this situation will continue in 2018. '
It is understood that last year, the United States and other home appliances start smart stores transformation, thousands of stores and Tmall get through the channels, to achieve the same price of a national stock, and accelerate the development of three or four markets. And traditional air-conditioning and other large appliances different, broken Machine online channel brand concentration is higher, of which only the United States accounted for 81% of the market share.
Corresponding to the rapid development of the market, the homogenization of broken wall machines began to appear. All manufacturers stepped up their efforts to further break down the products and improve the structure. They hoped to avoid 'price war' through technological upgrading.
Zhu Jun, secretary general of China Household Electrical Appliances Association, said that in recent years, the development of the industry point of view, broken machine industry and other health regimen products, has a broader space for development.Data statistics, as the concept of food processing products, broken Machine January 2017 -9 months year-on-year increase of 90.5%, accounting for 35.6% of the health care products market share.However, at present, China's broken machine market is in the stage of rapid development and chaos coexist, broken machine Lack of standards led to spurious propaganda of speed, poor reliability of product performance, unsafe food contact materials and other issues frequently appear, seriously hampering the healthy development of the market, but also caused great distress to consumers.
In order to standardize the development of the industry and promote the orderly development of the market, this year the "national standards for food mixers," the revised version of a special increase in broken wall machine related content.At the same time, 'broken wall machine national standards' for the drafting and revision of broken machine Enterprises will also play a supervisory role, forcing enterprises to strengthen product technology innovation.And some companies have joined, including the United States of life appliances to the new revision of the "wall broken machine content" of the "food mixer" leading the national standard system unit.
Han Han, chief product manager of Midea Life Electric Division, said that as early as 2016, Midea Life Electric Co., Ltd. led the release of the standard for wall-breaking machine alliances and put forward the first technical indicators and experimental methods for breaking walls. This time, Wall machine content, the United States adopted the test of life appliances and broken wall technology indicators, traction technology trends in the industry.
Chen Jianguo, director of China Light Industry Development Research Center, believes that a large part of the cause of the chaos in the broken wall machine industry lies in the lack of standards. The revision of the new national standard for wall-broken machines dominated by the national enterprises represented by the United States is of great significance to promoting industry standardization and sound development Said that with great significance.With the improvement of the level of intelligence, small appliances market activity continues to rise, such as broken machines and other small household appliances market capacity will show a sustained growth in 2018.
Source: Securities Daily