In 2017, the export of white goods in our country will rebound, and RMB devaluation is one of the important contributing factors in 2016. The exchange rate of US dollar may rise first and then decrease in 2018, which will bring fluctuation to the exchange rate of RMB and home appliances, so the exporters of household electrical appliances should guard against the exchange rate risk.
From January to October 2017, China's export of white goods was US $ 56.46 billion, up 8.7% over the same period of previous year, marking the highest increase after the financial crisis in 2012. From January to October 2017,
This round of export rebound in exports of home appliances from November 2016 onwards, but during the Spring Festival in 2017 due to fluctuations in holiday factors, January-October 2017 monthly exports have maintained growth, the trend is expected to continue to 2018 Year in February.China Chamber of Commerce for Import and Export of Machinery and Electronic Products predicts that in the whole year of 2017, the scale of home appliance export in China will return to or slightly exceed the highest level in 2014. China's annual household electrical appliance export will fluctuate at a scale of 65 billion U.S. dollars during the 13th Five-Year Plan period .
In terms of categories, from January to October 2017, exports of traditional large appliances (including parts) such as refrigerators, washing machines and air conditioners reached 25.25 billion U.S. dollars, up 9.6% over the same period of last year. Exports of small household appliances (including parts) reached 30.37 billion U.S. dollars , Down 8.3% YoY.
In 2017, sharp rebound in emerging markets such as South America, Russia and India coupled with the increase in global extreme weather conditions led to the continued recovery of air-conditioners exports. Air-conditioners exported 46,842,000 units in the first ten months of 2017, an increase of 9.9% from the previous year. In 2017, air conditioners For the first time exports reached 50 million units.
In the first ten months of 2017, the export of refrigerators and freezers reached 41.757 million sets, an increase of 15.7% over the same period of previous 2017. However, due to the cost increase caused by raw materials, exchange rates and other relevant policies and regulations, the export of refrigerators in 2017 is subject to substantial profit pressure.
Washing machines exported 16.559 million units in the first ten months of 2017, an increase of 9.4% from a year earlier. In early 2017, the United States imposed an anti-dumping investigation on China's large-capacity washing machines and a 44% anti-dumping duty on large-capacity washing machines for export to China. Small, but with the washing machine to the rapid development of large-capacity, China's washing machine exports have been greatly affected.
Exports of small household appliances rebounded in 2017, but the pressure of cost is highlighted. In 2017, under the environment of market recovery, potential products with lower exit values, such as humidifiers, water purifiers, air purifiers, induction cookers and small capacity dryers, Recovery of substantial growth, while the rapid popularization of robots and hand-held vacuum cleaners led to a higher rate of increase in exports of vacuum cleaners.However, the export of kitchen-scale small appliances was sluggish and the traditional products such as microwave ovens, rice cookers and toaster increased less and the scale of export has been A narrow range.
In 2017, small household appliances are under greater pressure than costs for large appliances. The industry of small household appliances is less concentrated and the bargaining power of products and upstream purchasing is lower. Therefore, the small household appliances with higher profit margin in the household appliance industry Profits fell sharply in 2017. According to the survey conducted by China Chamber of Commerce for Import and Export of Machinery and Electronic Products on 100 small home appliance enterprises, the profits generally dropped by more than 30%.
Analysis of the industry, the situation for China's home appliance exports, the pressure from three aspects: First, rising raw material costs, such as copper prices soared; second is the exchange rate fluctuations in the face of the current two-way fluctuations in the RMB exchange rate uncertainty, companies have to Take exchange rate lock and hedging tools to carry out transactions, profit margins further compression; third is the rise of trade protectionism.
In the past year, the three major trade protection cases surrounding the home appliance industry are all brand-name disputes. The U.S. anti-dumping investigation on large-capacity washers in early 2017 appears to be a blockade of Whirlpool on Korean-funded enterprises but also delays The Chinese home appliance giant slowed down the time involved in the product.The United States initiated patent investigation of robotic vacuum cleaners from the intellectual property point of view, to combat Chinese companies in the US market IROBOT impact.And in Turkey in the air-conditioning anti-dumping case, Do not open the turkey air conditioning giant Ashley behind the fueled.
Faced with the complicated trade situation, especially the risk of exchange rate fluctuations, Tanyar Ling, dean of the China Foreign Exchange Investment Research Institute, reminded that the exchange rate of RMB will be devalued and devalued in 2018. Therefore, foreign trade enterprises must operate in stages, Must do short-term, do not do long-term, while being alert to the risk of the euro while improving product quality, build overseas own brand, is an effective way to deal with the risk of exchange rate fluctuations.
According to GFK, a professional data firm, devaluation of the RMB exchange rate in 2016 is one of the major reasons for the rebound in home appliance exports in 2017. The RMB exchange rate is expected to fluctuate in 2018, and the "long list" of foreign trade enterprises' three-year contracts will not be easily labeled and exported As a result, the growth of household electrical appliances in China will be volatile and volatile in 2018. The household electrical appliance enterprises can focus on and explore the markets with growth potential and low risks along the "Belt and Road". (Wen Jin)
In 2017, the export of white electricity in China picked up with the export volume of 56.46 billion U.S. dollars in the first 10 months, which hit a new high after the financial crisis. It is estimated that the export trend of household electrical appliances in China will fluctuate and fluctuate in 2018. The home appliance enterprises can focus on and develop along the "Belt and Road" Market with growth potential and lower risk.