Market downturn: 'Transplanter King' | contrarian

An instant, the end of 2017. Throughout the year, the entire agricultural market conditions continue to slump.At this stage, the agricultural machinery industry is in a period of deep adjustment, Jiangsu Yongtao Industry Co., Ltd. (referred to as: Yongtao Industrial) such as the rice transplanter sector A 'dark horse' is quietly growing.

'April planting rice (early rice) valley full warehouse, transplanting a light in May.' Rice transplanting special emphasis on farming requirements, year transplanting season just a few days, if something goes wrong, farmers will not only be busy, but also not Do not face the risk of reduced production.Therefore, a good quality, high performance, fast after sale transplanter will be the favor of farmers.

As we all know, the transplanter industry 'foreign brand' dazzling, while the national brand accounted for only 1/4 of the market .How to make a small big, breaking the monopoly of foreign brands, has become a national business in a tricky chess .To break the barriers, Industrial headlong into the world of transplanter, focusing on building the first domestic brand transplanter, reviving the national brand transplanter.

Strict quality control to reverse the disadvantages of national brands

How to counter competitors? Yongtao Industrial has a very clear coping strategy in it, a good farm machinery must ensure that it has good quality, even if it is only a small screw, but also come up with twelve Points of focus to treat.

With its dedicated faith, and the strict control of product quality.Jiangsu Province Farm Machinery Evaluation Station commented that 'Fu Yong, Jiangsu Yongtao Industrial Series Transplanter not only combines the advantages of domestic and foreign products, and the quality of the parts used Very reliable. 'Subsequently, in 2013 Fu Er Dai rice transplanter was included in the national list of subsidies for agricultural machinery, but also bring visible benefits to users.

In the past two years, as a first-line brand in China, the Furlay rice transplanter has shown a busy scene in the industry. In the factory of Yongtao Industrial, it has been delivering goods from morning till night, and workers have been working overtime to overtime work. , The daily delivery volume can reach 78. In this way, after just a few years of market tests, the sales volume of the Furdale series transplanter soared, and now the annual output has reached more than 10,000 units.As a later national brand of the company, rich Erdai transplanter gradually reversed the trust of farmers on domestic brands of agricultural machinery, as if has become the hearts of farmers 'rice transplanter king.'

Creating a 'good word of mouth' does not happen overnight

'Rome is not built in one day' and the good reputation of the Faerdai transplanter is not achieved overnight. In order to open the market, Yongtao Industry paid a lot.

Northeast, the national brand and foreign brands year-round game contested land, but also the generation of rice transplanter's "main battlefield." As we all know, the early stages of market development is often difficult, how to successfully open the market, Yongtao Industrial decided to bite the bullet, Against the trend.

From the user's point of view, to maximize the product to meet their own needs only be regarded as a 'qualified' products, in addition, the quality of the product, service life, service reputation, reputation and so on are also valued. In this regard, Yongtao Industry believes that since the user as a direct experience of the generation of products on behalf of the Furuka, then the opinions and requirements given are also must pay attention to and solve. To maximize service to users, to create more value for users.

Machine white to the people use; defective count of manufacturers; in the busy season ready spare machine to ensure that user operations unexpected situations can be promptly repaired, and not wrong when farming, etc. Yongtao Industrial in a sincere, serious, responsible Service attitude Strive to make the Farre series of transplanter impeccable, so that they truly become farmers' reassurance. 'In addition, the generation of transplanter to the industry' s three bags a year 'service standards increased to' Three Guarantees two years' is the best proof that farmers get more benefits.

Today, Furda series of transplanter has been all over the Northeast market, won many good word of mouth but also exported overseas, becoming the first to have a national brand and foreign brands.

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