According to statistics, in 2016, the scale of Internet home improvement market in China reached 210.37 billion yuan, and the market scale is expected to increase to 594.12 billion yuan in 2019. While the Internet home improvement market is developing rapidly, consumers are not satisfied with the "one-stop decoration" and "cost-effective" Different from FMCG industry, home improvement industry involves too many business processes and operations, resulting in a relatively slow pace of the industry's "network contact", and a large difference in understanding and operation mode of Internet marketing for enterprises , Which can provide consumers with the level of service, decoration effect is completely different.
A few days ago 'Internet home improvement market consumer satisfaction' research in a group of data worthy of attention:
Consumers in the decoration services are most concerned about the issues include 1. Material quality 88%; 2. Workers 78% of the construction level; 3. Design level 69%; 4. Post-service 53%.
Consumers in the assessment, the definition of a home improvement brand will consider these aspects 1. The industry's reputation 79%; 2. Decoration 75% owner comments; 3. Cooperative brand 63%; 4. Team size 46%.
According to the survey results, consumers are most concerned about the Internet home improvement business in terms of material quality, construction level, after-sales service and user reputation, etc. In pursuit of 'one-stop' convenience services, consumers also hope that enterprises can provide Is a perfect, professional home improvement solutions.For businesses, only the online product marketing in all aspects of the current consumer market to meet the needs of the real sense of the Internet home improvement services landing.
Internet home improvement service is changing the consumer's home improvement thinking, the rise of environmentally friendly building materials on behalf of people for the urgent need for a healthy environment. Diatom mud as an alternative to traditional wall materials, paint new environmentally friendly building materials can be described as promising, by the market and industry Of the double favor.Although diatom mud product quality and industry testing standards are constantly mature, low availability, e-commerce channels can not be guaranteed after sales construction and other challenges still plaguing the entire industry.Even the existence of some enterprises in order to seek exaggerated sales Means of publicity, misleading consumers at the same time for the diatom mud market played a 'reverse growth' effect.
As more and more diatom brand layout of e-commerce channels, 'cost-effective' has become the focus of corporate communications, but also an important reference for consumers to purchase one of the most consumers may not be aware that even if companies can provide Meet the quality needs of products, but logistics, design and construction, after-sales service and other links is the core of the brand strength and ability to reflect the core links .Online companies only through online and offline logistics, services, design, construction, shopping guide all aspects of the implementation The first channel of online channel marketing breakthrough.