In 2017, the data of color TV market have been released one after another. Although the data of Chinese color TV market are not satisfactory for the whole year, the mainstream market trend of high-end and big-screen in 2018 has been established, and the strong performance of Hisense TV in domestic and international markets is also placed more look forward to.
(Zhong Yi Kang 2017 Weekly Daily Statistics)
According to Zhongyi Kang weekly data released by the latest, as of December 31, 2017, Hisense TV sales and sales share respectively: 15.7%, 16.8%, both topped the industry, and the second The leading edge to further expand.At this point, Hisense TV has been highest in the TV market for 14 consecutive years top.
In the international market, Hisense TV performed even better.According to customs statistics, as of November 2017, Hisense TV's exports increased by 30.8%, far exceeding the industry average.As of October 2017, Hisense TV in South Africa The market share of sales reached 22.4% in the Australian market share of 19.6% share of sales, both topped both after years of operation of Hisense, South Africa and Australia market has become a Chinese brand base.
Hisense 2018 is the World Cup year, Hisense has done a good job of high-end product layout.At present, Hisense has been listed on the 80-inch, 88 inch, 100 inch, 120 inch, 150 inch and other specifications of the laser range of laser TV products, showing the laser TV Large-scale event scene irreplaceable presence advantage.Hisense released World Cup limited edition product U9 also received widespread attention, the product pioneered the use of 1056 dynamic backlight partition, and self-developed light control processing chip, so that every light and shade And light and shade are superior texture. At the same time it uses a newly upgraded VIDAA AI artificial intelligence system, to achieve a more advanced artificial intelligence experience.
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