Large-size TV accelerated in 2017 | Sharp 60-inch sudden emergence into the consumer mainstream

Remember when the family was sitting in front of the TV watching the 20-inch 'big butt' TV when it felt like it would be beautiful to have a 40-inch 'big TV?' However, up till now, 55, 60 inches or even 70 inches of television have long been uncommon, especially in the past two years, with the continuous improvement of consumer quality, represented by 60-inch large-screen TV is becoming the mainstream of consumer spending.

Zhong Yokang Week 53, 2017 (December 25-31) E-commerce overall market best-selling models

The trend of mainstream TV big screen sharp Sharp leading the market trend

Demand for home appliances slowed down in 2017, but the growth trend of large-screen consumption is even more pronounced.According to Zhong Yi Data Report, the market share of retail sales of 60-inch and 70-inch TV in 2017 Retail TV Retail Analysis Far exceeding the size of most of the TV segment; which Sharp accounted for 58.8%, 91.7% of the share lead 60-inch, 70-inch large-screen TV market, a large screen market mainstream choice brands.

In fact, large-screen TV consumers much favor, in a number of 'buy and buy' shopping carnival ceremony, has long been confirmed in the contest with the 55-inch TV, 60-inch TV more advantages, the perception of experience without Which is also the result of a tremendous consumption escalation drive behind the mid- to high-end market.As Chen Zhen-Kuo, vice president of Foxconn Group, said, "large-size TVs are the future market trends, which are not man-made or branded operations As a result, people are always looking for a better life and products of a higher standard. "Chung Yee Kang 2017 Week 53 (December 25-31) Bestseller data show that the Sharp LCD-60SU470A with a 3.9% Retail ranked first, in addition to the top ten best-selling models, Sharp monopoly half, as consumers favorite brand.

Sharp TV

The era of consumer upgrades big screen home entertainment center back to the living room

Compared to 55-inch TV, 60-inch large screen a full 18.6% more viewable area, can give users a better audio-visual immersion experience.And Foxconn and Sharp's joint efforts, Sharp TV 'big 5 inches' At the same time, the price has not changed, thanks to the 'Father of the LCD' Sharp 44-year panel technology precipitation and Foxconn-enabled Sharp after the optimization of the industrial chain after Foxconn capital injection, Sharp leveraged the advantages of Foxconn's industrial chain , Maintain quality and restructure production factors, while greatly reducing production costs, strengthen the depth of the industry's ability to integrate, leading the consumer demand for innovation in the market.

Screen size continues to expand, the resolution of the continuous improvement, and even functions are becoming more powerful at the same time, more and more young 'oligarchs' like. Sharp believes that the top display technology, manufacturing processes and software The combination of technologies is the key to letting Chinese consumers return to the living room and is the key to winning the dominance of 'multi-screen competition.' In this competitive process, technological innovation will undoubtedly follow the user experience, Sharp, leading the industry upward breakthrough, has seized more young users under the mind.

As a hundred years of enterprises, Sharp's reputation in the television industry, unlike other manufacturers, Sharp can say that has never given up the pace of cutting-edge technology and original design chase, Recalling the past, Sharp achieved good performance throughout 2017, 618 promotional wars, double 11 annual Carnival, double 12 year-end big promotion and other marketing node gains Tmall, Jingdong large size 'double crown' title.I believe in the Sharp as the representative of the color TV brand efforts, through the display of technical relentless Efforts and innovation will surely lead the color TV industry to run into large-screen quality life, so that the color TV industry meets the general trend of upgrading consumption.

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