The year approaching, but also to the home appliances 'rivers and lakes' colorful report card when the color TV industry in 2017, can be described as deep winter cold.According to Zhong Yikang latest TV retail report 53rd week report, the overall market this year, total retail sales , The year-on-year growth of retail sales showed an embarrassing predicament. Those leaders lead the Big Brother who are unable to escape the nightmare, such as Hisense accumulated retail sales throughout the year, retail sales volume growth of -6.1%, -19.8% respectively. After the ups and downs of the market, some TV manufacturers have achieved quite dazzling performance, including the new Sharp after Foxconn energized, Sharp power to break through to lead the color TV industry, consumer upgrades and manufacturing upgrades.
(Zhong Yi Kang TV Retail Analysis 2017 Week 53 Report)
In the latest release of the TV business retail analysis of the 53rd week report shows that in the overall market slowdown, online retail sales, retail sales growth of only 20%, respectively, the occasion of the occasion, Sharp's growth rate of the most Rapid, online retail sales, retail sales volume growth respectively reached 171.8%, 234.5%, the market share of the entire network accounted for 12.1% share in the television industry as a whole sluggish performance all the way along the triumph, Sharp with competitive products , Noble and inexpensive marketing strategy, leading a traditional home appliance brand.
(Zhong Yi Kang TV retail analysis of the 53rd week of 2017 report)
Re-create the universe: Foxconn Sharp organic combination
What is Sharp's return to Sharp in 2017 as the 'toughest year in the industry?' Clearly Sharp chose a very different path - taking a 'made in China' pickup.
As a global manufacturing giant, Foxconn has always represented the high-end made in China, has strong manufacturing capabilities and the world's leading supply chain management capabilities, while vertical integration in the supply chain, management efficiency, deep product development technology Has a great advantage in the 'Made in China' under the arm, 'noble and inexpensive' Sharp Sharp's new position.
One is the world's best manufacturers, one is the world's leading technology-led technology companies, Foxconn and Sharp organic combination of different dimensions of television production to reduce TV production costs and improve production efficiency, which also makes Sharp TV change Even more close to the people, from the 'Almighty' really into the homes of ordinary people.At the same time, Sharp will also own 'craftsmanship' into the production of products, adhering to a consistently excellent quality, with more competitive Advantages Participate in the fierce market competition, so that more consumers the ideal life at your fingertips.
Old tree new flowers: Sharp to do more to understand consumer brands
The past Sharp, 'high cold' has become a consumer lingering stereotypes and now, noble and inexpensive, more price and marketing approach to the market, a new look Sharp is committed to do more consumers Brand.
With decades of in-depth understanding of the Chinese consumer market, Foxconn helps Sharp to re-open China's huge market and promote Sharp brand creatively and in a multi-channel and multi-channel manner. , Double the 12 major marketing nodes, Sharp have achieved success after another, which confirmed from the side of a series of Sharp's localization, market-oriented, younger transformation, but also to Chinese consumers 'appetite.'
Sharp said the younger, not only reflected in product design into more fashion elements, but also reflected in the brand openness and inclusive tolerance.In addition to the high-end middle class, Sharp hopes to embrace those young consumers, broaden the product line structure, to meet the diverse consumer Demand.Whether it is Sharp sponsor "singer" "Run it" "Seventy-two floor odd" "Beautiful house", the brand value and image into the entertainment marketing formation of the spread effect; or to live broadcast this young consumer groups favorite Marketing, Sharp has helped to complete the re-shaping of the brand.This undoubtedly shows that Sharp in addition to technological superiority, also has strong marketing capabilities.The Internet in Sharp, mainly in the product design port optimization, optimization allows Sharp Television is more open in application and more personal.
'Noble and inexpensive' and 'three of the' new market strategy landing, Sharp TV as the family 'scene connector' really into the tens of millions of Chinese families, making Sharp TV's performance in the Chinese market soar.
With the help of China-made giant Foxconn, Sharp has started to provide home appliances consumer products to consumers and started to use 8K + 5G + AIoT as a link to connect smart home, smart office, smart factory and smart city ideal life provider Look forward to 2018, Sharp will continue to SHARP-style 'run' success, helping consumers create a full range of smart life idealist.
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