Just passed the December 2017, Galanz in the Chinese market in a single month 1200000 microwave oven shipments, achieved the perfect ending in 2017. As a single product, microwave oven in a single month 1.2 million shipments behind, reflects the consumption upgrade , Changes in user needs, but also Galanz 5 years of transformation and upgrading of the results and returns.
'Big' changes behind 'small' appliances
Microwave ovens are no stranger to Chinese consumers, and when it comes to microwave ovens, consumers will blurt out Galanz in almost the first time, and yes, Galanz is synonymous with microwave ovens.
Since entering the microwave oven industry in 1992, through its tireless work, Galanz has made microwave ovens popular among thousands of households through its 10,000 sets in 1993 and 10 million sets in 2001.
However, synonymous with the microwave oven, to the 'Made in China' business card, Galanz spent 5 years to upgrade and upgrade. From 2012 to 2017, Galanz invested more than 3 billion yuan to upgrade intelligence, the entire industrial chain to promote a wide range of automated factories, from Europe introduced an annual capacity of 1000000 Taiwan's dishwasher automation production line; investment of nearly 100000000 to start the world-class drum and box Zhizhi production line; start the world's first microwave oven assembly line of the overall automation; start the world's first fully automatic steaming Furnace chamber production line.Glanshi through the whole industry chain refined upgrading, the full elimination of low-value, low-energy efficiency industries and products to world-class standards, to bring consumers higher quality, more value-added products and services.
From 'Made in China' to 'Made in China', Galanz is persistent and bulky. From screws to compressors, magnetrons adhere to their own production, self-supporting. This form of plastic and steel into the plant, R & D products, boutique manufacturing more flexible and controllable, but also ensure that consumers buy each Galanz appliances are boutique.
In this process, strong conviction and strong motivation is the fundamental, to persevere, thanks to the insistence of Galanz Group President Liang Zhao-hsien, 'resolute development of faith, determination and will, which is the motivation for the growth of private enterprises, but also manufacturing Redeployment of the most important wealth and capital, especially industrial enterprises, must work hard with 99% sweat and 1% wisdom.
Focus on creating a global leader in integrated white goods brand, from the production brand to consumer brands restructuring and upgrading.
From the manufacture of home appliances to accompany the family
Growing people's good life, are not satisfied with the use of home appliances, but to give household appliances more humanistic significance, such as family companionship.
As Liang Zhaoxian mentioned in his message of 2018 New Year: 'We all remember in 2017 that meeting the people's growing needs for a better life has become the country's current main goal and the future direction for the development of individuals and enterprises.'
Galanz launched a series of boutique appliances to meet the needs of different people's good life around the trend of consumer upgrades and changes in user needs Galanz micro-steaming one machine, a breakthrough in the microwave oven, electric steam oven, electric oven Trinity, the industry It is regarded as a masterpiece that leads the upgrading of consumption and high-end kitchen revolution.
Glanz P90 pure steam oven will be 'steamed' to 100% pure steam cooking, cooking temperature is lower than the fried, does not destroy the food fiber, nutrition is better preserved, people 'steamed' delicious craft flourish .
Can cook fish, fried chicken wings, represented by home cooking, but also for a one-time 16 egg tarts baking, but also fermentation of 1000ml yogurt R60 series steam oven, ideal for single apartment, open kitchen or small family.
Micro-steaming one machine, pure steam oven, steam oven and other Galanz boutique appliances, not only greatly saves the kitchen space, but also allow people to enjoy the naked flame, sooty healthy cooking and quality of life.
In fact, the family's companionship is not just a household electrical appliance, more need to enhance the emotional exchanges between family.In the introduction of a series of Amber Hewlett-Packard appliances at the same time, Galanz also advocates people go home to eat, return to family life. Cooking is no longer filled with fireworks, big fire, but no flame more delicious.In addition, the use of microwave ovens, electric steamer, oven and other non-sooty cooking appliances to solve the cooking problem, at the same time to start the dishwasher to create more Good after dinner light.
In the annual event of tomato fans, the activities of all-people sun-fried tomatoes eggs, DIY moon cakes and other activities not only inspired the majority of young people to cook, but also allow consumers to share more low-carbon healthy lifestyle, the real recognition of Galanz's products and Brand.
Insiders pointed out that Galanz's 'do appliances do more family' innovative concept of development, not only to meet the current needs of consumer upgrades, but also through technological innovation to give more meaning kitchen appliances, home appliances continue to grow to understand the user life most like , 'Family' for health needs.
After five years of transformation and upgrading, for consumers, Galanz boutique appliances is' family ', look to the world, Galanz is' Chi-making' new card, Galanz has always been consumer-oriented, with the pattern and action interpretation of 'let Good household appliances grow into a good family. "Galanz Group President Liang Zhao Xian once said that both the smart manufacturing system, the development of new smart appliances, or G + smart home ecosystem construction, the core is to fully respond to consumer upgrades, good user experience, Beyond the needs of users, so that appliances become an irreplaceable partner in the modern family and family, 'Let a good household appliances grow into a good family, the future there is still a long way to go'.
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