Why OPPO more loved by young people? Strategic layout is the key

In August last year held the red and blue night 'R11 Barcelona limited edition' conference, Wu Qiang, vice president of OPPO announced that 'OPPO has more than 200 million users worldwide' while Aurora Big Data survey results show that after 95 Among young users, OPPO ranks first with a 20.2% share of the total. Why do young people love using OPPO handsets? The answer lies in the all-round strategic alliance of OPPO led by young users.

OPPO has been insisting on researching and developing products from the needs of young users. The OPPO has devoted a lot of energy to the appearance, photographing and games that young people attach importance to. To continue to improve the user experience with technological innovation.From the fresh green to red and then red and red hit the color, OPPO efforts to give fashion mobile phone attributes; Accord arc from the violin to the curved waist and then to Crescent, OPPO for the details of the design Understanding from the handset gives the ultimate feel.From the joint development of sensors from Sony to the joint Qualcomm flagship image processor to optimize the self-developed the world's first selection of dual-camera, OPPO in the photo of the continuous innovation to meet the various needs of users. The first co-chip manufacturers, game manufacturers joint optimization model, but also solve the game Caton delay problem.It is these technical requirements from the real needs of young users, so that young people more and more like to use OPPO mobile phone.

Second, the OPPO also attaches great importance to communicate with the spirit of young users.Union international beauty brand France Guerlain launched CALL ME OPPO thermal red lipstick customized gift boxes, the joint indigenous independent designers to launch the full sense of the trend of the limited edition body 桖 and sweater , Enhanced OPPO young fashion brand image in the minds of users who who take pictures King, Yang Yang villain TVC, sponsored Victoria secret show, together with Jay Chou micro-film and other activities, on the one hand so that fans can interact with the stars, on the one hand It also gives fans a sense of belonging to the same pursuit of OPPO.

Not only that, OPPO is also constantly strengthening the user's shopping experience, in addition to the offline retail stores all over the country, OPPO also launched 2 hours fast service, allowing users to stay at home for the first time have the favorite products. , OPPO the world's first super flagship store opened in Shanghai, according to OPPO vice president Wu Qiang revealed the message, 'Super flagship store is a user-centered planning layout, hoping to give users a more free, more relaxed experience space Environment. 'This shows that Shanghai Super flagship store will also open a new user shopping experience.

In the international market, OPPO also believes in user-centered philosophy. 'OPPO is not a mere pursuit of sales. On a global scale, OPPO insists on product-oriented and customer-oriented value Wizard, to create a consumer satisfaction of the boutique, to provide users with caring service, to better enhance the user experience.

OPPO won the 2017 consumer satisfaction award

Taken together, OPPO can become a favorite brand of young people because of its strategic alliance with its all aspects, each of which insists on a product-oriented, user-oriented value guide, thus winning the approval of young users. The all-round strategic alliance that sets the starting point for young users also enables OPPO to calmly cope with market trends. Whether it is 'warm spring' or 'cold winter', OPPO can always stick to the original mindset - to create a good product for users.

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