Recall that in 2017, one of the most mentioned words in the color TV industry is 'winter'. The color TV industry has just experienced the most difficult year due to the factors such as the price increase of the upstream components and the overdraft market of Internet TV, etc. However, with the industry as a whole Compared to the situation, the old TV company TCL does not seem to affect the color TV business because of panel prices and other factors, on the contrary, TCL triumph in 2017, color TV sales growth and further narrow the gap with South Korean manufacturers.
TCL Group released the announcement on the sales volume and service business of the major products in the fourth quarter on January 8. The report said that the overall performance of TCL's color TV business was good. The sales volume of TCL Group's LCD TV products in 2017 was 23,774,000 units, an increase of 15.9% over the same period of last year; the intelligent network television Sales volume was 15,127,000 units, up 34.8% from the previous year, of which, the sales volume of color TV in the fourth quarter reached 7,298,000 units, an increase of 30.4% over the same period of previous year; the sales volume of intelligent network TV reached 4,887,000 units, an increase of 52.4% over the same period of last year. optimization.
It is noteworthy that, TCL color TV sales nearly 24 million units throughout the year, sales gap with South Korea's first-tier manufacturers to further narrow.The report shows that, benefiting from years of deep plowing in overseas markets, TCL multimedia in many overseas regions have obvious competitive advantages, North American markets and emerging markets such as Brazil continued strong growth. Among them, the North American market showed outstanding performance. In 2017, the cumulative sales in 2017 witnessed a substantial increase of 131.5% over the same period of previous year, and the market share in the first 11 months reached 9.1%, doubling the growth.
It is learned that as of the end of 2017, the accumulated number of active users of TCL's intelligent network television terminal operation reached 23.537 million, of which the daily average number of active users was 10.81 million in December 2007. Meanwhile, the total number of activated users of the intelligent network television terminal operating through the network operation reached 3,920.2 In particular, the average number of active users in December reached 15.666 million.
Due to the strong correlation between the profit and loss of the TV manufacturers and the fluctuation of the panel price, the panel price up for 14 months led to the terminal winter in the color TV industry. However, in the upstream panel supply side, Huaxing Power is the core of TCL Industry, continue to maintain good growth in the fourth quarter.
Data show that the fourth quarter of Huaxing liquid crystal glass substrate cast volume of 909,000, an increase of 11.4% .177 full year LCD glass substrate cast film total of 3.387 million, an increase of 19.9%; LCD TV panels and modules Product sales area of approximately equivalent to 3.249 million LCD glass substrate, an increase of about 20.6% .At the same time, Wuhan Huaxing t4 project also achieved before the end of the cap, is expected to achieve early 2019 product lighting and trial production, the future will enhance its Small and medium size display panel field competitiveness.
In addition, the overall progress of TCL's home appliance business went well. The sales volume of air conditioners and washing machine products of home appliance group in 2017 increased by 26.9% and 11.5% respectively year-on-year, and the sales volume of refrigerators decreased by 4.78% YoY, but TCL's communication business did not perform well compared with color TV and home appliance businesses , TCL Communications 2017 sales of communications equipment and other products total 43.876 million units.
It is understood that since the fourth quarter of 2016, TCL has initiated a new round of corporate transformation and innovation activities and promoted the transformation of enterprises under the overall requirements of 'changing management concepts, optimizing business processes, innovating business models and removing development obstacles.' By accelerating reorganization to simplify the structure of the company and improve the overall resource allocation efficiency, further focus on the semiconductor display industry and TCL brand consumer electronics terminal industries.
In the first half of 2017, the TCL Group headquarters reduced its staffing by 30% and administrative expenses decreased by 34% YoY, while the fixed expenses of existing businesses decreased by 3.87% and the labor efficiency per capita increased by 23% over the same period of last year According to the information in the semi-annual report of 2017, In recent years, TCL Group has diverted 32 non-core business subsidiaries, of which 22 companies transferred from holding to share, 831 million yuan of funds recovered. Plans within two years, its direct investment and management of secondary companies from early 2017 50 Many reduced to less than 30.
In addition to divesting non-core businesses and downsizing, cost reduction and efficiency enhancement, TCL Group also continuously adjusted its business structure for industrial synergies such as the completion of Huaxing Power's acquisition of China Light and Optoelectronics Corp., accelerating the industrial chain of panels, modules and complete machines Upstream and downstream synergies; transfer of TCL Communications shares, the introduction of strategic background with business and business resources of strategic investors, accelerate the strategic adjustment and business restructuring; enhance the control of China Star Optoelectronics and KONE.
Prior to the TCL had said in the third quarter earnings report, the group's substantial growth in the following four reasons, including the rising sales of China Star Optoelectronics, the semiconductor display industry maintained a high degree of prosperity; TCL multimedia business continued to improve; fourth quarter of 2016 Since the enterprise downsizing, cost reduction, efficiency and other transformation work has gradually achieved results; financial and investment business achieved good operating income.