'Explosion models can make the entire supply chain production, warehousing, sales a lot of action easier and more focused.' This is OPPO vice president at a talk on the topic of quality strategy, although it may seem simple, but this conclusion is OPPO exchange with their own personal experience, from 2015, OPPO decided to create a simple, Focus on the explosive section 'boutique strategy', the main OPPO R series camera phones, until now, OPPO won the praise of the market and users, but also more determined OPPO boutique strategy of determination.
Wu Qiang, vice president of OPPO
Back in 2017, the cell phone industry ups and downs, ZUK mobile phone out of the market, music as the phone brand also existed in name only, the former HTC is resale mobile phone business, in the face of increasingly fierce market competition, only the boutique was able to survive. Years, OPPO's surprising performance, but also reasonable, according to December 26, the market research firm Counterpoint released the latest data report shows that, In the global smart phone market, led by OPPO Asia, ranked No.1 with 15% market share.
OPPO is the number one smartphone brand in Asia
Like this data abound, the internationally renowned research SA company released the second quarter of 2017 the latest report data, OPPO increased by 64% in the quarter, making it the largest mobile phone brand with the largest quarterly share growth in the second quarter and remained fourth with 8.2% market share in the second quarter. Another data showed OPPO's Q1 Global shipment of 25.5 million units, compared with 13.2 million units in the same period last year, almost doubling the shipments to its growth rate of 93%.
OPPO won the most satisfied consumers award
Rely on quality strategy, OPPO won the market recognition with two explosion-proof mobile phone, this focus on boutique marketing, in addition to reducing supply chain pressure and storage links, but also to maximize the benefits of a product release , OPPO R11 series impressive, is the representative of the industry's quality.In the just past December, OPPO was granted the 'Satisfied Customers | OPPO' (Most Satisfied Customers | OPPO) by the Australian authority research organization Canstar Blue, which almost It is the recognition and approval of OPPO by consumers worldwide.
With the popularity of full screen, artificial intelligence, portraits, fast charge and other technologies, the global mobile phone competition will be more intense in the new 2018, and only the products recognized by consumers will survive. In this regard, OPPO has been using users As the center, with a bold design and a perfect user experience to interpret the region, I believe in 2018, OPPO will maintain the 'boutique strategy' to bring users more to give the beauty of science and technology products, leading the trend of another burst of mobile phones .
