With the same TV, the same online site to sell, one for 12,000 yuan, one for 6400 yuan, which one would you choose? Is not cheap is affordable? Maybe, the answer is not as simple as you think ...
With the appliance store a full 'touch network', promotional sales of home appliances more and more intensive, from 'Anniversary', 'Fans' Festival' to 'Shopping Festival', 'New Year', almost every month there are promotions In the face of dazzling price, consumers often dizzy, do not know hidden behind the price difference, may be different sources, different accessories, or even just a dizzy network explosion '... ...
Phenomenon 1 is called 70-inch smart TV prices nearly doubled
'Are called 70-inch smart TV, how the price will almost double it? Which should I buy the right?' Just past New Year's Day, Ms. Ma should buy a TV hesitant.
'I went to the store looked at the introduction of the Purchasing Guide, fancy Sharp a 70-inch high-definition television that is 4k screen, the sound effect is good.' Ms Ma said after reading in the store, To the shop a look, but found a different price: In an e-commerce site, with a model of Sharp 70-inch high-definition television, sell 11999 yuan, but also sell 6388 yuan.
'What slim form, smart voice control, 4k vivid colors ... promotional copy are the same, the former is almost double the price of the latter' Although taking advantage of the holiday selection of television is cheap, close to 6000 Yuan spread or make her heart guilty of whispering, I do not know exactly what the original TV product so lucrative yet, or under the same model is actually something different.
Secret: the same product accessories may be different
A 70-inch smart TV, can generate a lucrative 6,000 yuan? Reporters read the parameters carefully, the two sold the same product there are subtle differences in the 'quality' column, although the backlight , Resolution, panel brightness and other parameters are the same, but the core of a screen parameter, the price of 11,999 yuan Sharp TV marked the original Japanese panel (SDP), Sharp TV price of 6388 yuan The 4k LCD panel (INX).
Japanese original panel and 4k LCD panel What is the difference?
According to insiders, SDP is Sharp's main LCD panel factory in Sakai City, Osaka Prefecture. Although it was acquired by Gou Gou last year, SDP was founded in 2009 by Sharp's own production screen and INX is a group startup Optoelectronics Co., Ltd. is a TFT-LCD panel manufacturing company founded by Foxconn in 2002 and belongs to the products of Foxconn's products. Panels produced by Foxconn are generally regarded as non-original panels in the industry.
'With the globalization of home appliances production, imported appliance brands are not necessarily 100% are imported.' The industry said that the color TV, for example, some color TV products may be imported LCD panel, but the TV machine and Not imported, but made in China foundry factory, so there will be the same product accessories may have different origin.
Phenomenon 2 different models with different headphones offer
TV such a large appliance, different sellers may be bad days, that small appliances like headphones it? Consumers have found that sometimes, small appliances do not make people worry.
Not long ago, Ms. Liu fancy a BOSE noise-canceling headphones on a home appliance business website, the model is QC25, the price is divided a lot of files. Cheap grades, some sellers write direct mail in Hong Kong, tax package After the price is 1099 yuan; some sellers said the bonded warehouse delivery, after the tax package price is 1399 yuan; expensive grade, some writers are 2198 yuan package mail, and some shout out 2999 yuan price.
'I compare a bit, not a big platform must sell cheap, and some tax-inclusive and tax-free, people do not know exactly how to calculate.' Ms Lau said that she felt at a loss what exactly is to follow 'The more expensive the better' principle, or follow the 'cheap' principle? 'Just a headset, the difference between the quotations really should be so big?'
Secret: Network 'burst' may only be for drainage
In order to answer Ms. Liu's confusion, the reporter logged on the e-commerce site for this BOSE QC25 headphones made some comparison found that the lowest bid two sellers, consumers want to really want to buy headphones is not easy.
The cheapest price of 1099 yuan overseas buyers, click into, the reporter saw that the sales page shows 'no goods' and does not support 7 days no reason to return, while the price ranked second lowest 1399 yuan Of the overseas buyers, although it shows that there are goods, but indicate that each consumer can only buy a commodity price of 1399 yuan, after more than 1 will not be able to enjoy the low price of 1399 yuan.
'Different sellers in the pricing of goods may follow different principles, not always big business selling cheaper, small businesses sell expensive.' A home appliance salesperson told reporters that many times very low price network burst ' The existence of more money just to drain, so that consumers pay attention to its other more profitable products, businesses really come up with a very limited number of sold, so consumers often feel cheaper things are particularly hard to grab, Sold out of stock.
On the other hand, sometimes, when a merchant predicts that a consumer will like a certain product and the stock may not be sufficient, it will do the opposite and increase the selling price of the product. "Therefore, consumers can not only Simply focus on price, and comprehensive consideration of product performance.
As for the tax package and non-tax, it is understood that may represent the different sources of storage, and some products should be stored in the bonded area, businesses can be exempt from taxes and fees sales.
Phenomenon 3 is the same appliance line cable but not
And the first two troubles are different, consumer Zheng's troubles is that she fancies on the product model is always only sold online or only physical stores have to sell, both can not be the whole.
Miss Zheng is recently bought a second-hand housing renovation, so to be equipped with a range of home appliances. And many people buy appliances when the habit, Miss Zheng is also the first to go to the store to select the goods, shop around, and then note the model At an appliance store, she took down the three brands of air conditioners, washing machines and refrigerators, however, when she came home and entered the model number on the eCommerce website, she showed no corresponding product. Since the Internet did not sell, then I pick a few cheaper from the Internet and then go to the store to see. 'Ms Cheng has operated in reverse order and found some models online there is no physical store, there is no comparison.
Secret: Network specializes in supply is not a secret
In fact, in the home appliance industry, 'differentiated supply' is no longer a secret. In order to cope with intensive price wars, many home appliance manufacturers will individually customize the network supply for the e-commerce channel.
Therefore, consumers often find that products supplied by the same manufacturer, such as flat-panel TVs, refrigerators and washing machines, are not the same as those supplied to physical stores and e-commerce channels. In some cases, the same type of product, 'In the design, LCD type, base material selection, energy efficiency rating there will be no small gap.
Network for the exclusive version is not equal to the quality? Reporters interviewed a number of manufacturers, most people have said that specifically for the version of the product is based on consumer demand or dealer needs big data customization is the same set of quality management standards, Just for the target customer base is not the same, so there is no quality must be low statement.
However, because most of the network dedicated products are played out of the 'low price' strategy, so the product is usually equipped with physical stores and goods will be different.
Before buying must be carefully measured!