On the afternoon of January 3, the forum was held at the Suzhou Enterprise Summit Forum organized by the General Office of Radio and Television in Suzhou. This forum invited the famous financial writer Wu Xiaobo to hold the theme of 'Next Decade' and analyze the phenomenon of China's financial crisis in the past 10 years on the spot. Economic development in the next ten years, and give Suzhou enterprises how to seize the future development dividend gives a unique insight and insightful discussion.
Ni Zugen, founder, chairman and CTO of Lake Electric Co., Ltd., took part in this forum as a special guest to discuss and share experiences with senior executives of Wu Xiaobo, Yanghe Co., Ltd., Golden Mantis, etc. This forum aims to focus on enterprises Management, promote common growth, explore the development trends and challenges in management, implementation, planning and strategy with Suzhou enterprises and build an efficient interactive platform for participants to share advanced management concepts.
Speaking of 'new artisan spirit', Wu Xiaobo suggested that the rapid economic growth in China has given birth to a large number of middle class over the past decade, and the rise of the middle class has brought about the escalation of consumption. Enterprises need to use quality, service and new Technology revolution to meet a more rational new middle class and the 'new artisan spirit' will also be driven by the traditional cost + scale model to product-driven, building-block innovation 'New Craftsmanship' relies on products and services The core is the new aesthetic, new skills, new links.
Ni Zu Gen, chairman of Lake Electric, believes that the traditional craftsmanship in cognition is crafted and focused on creating high-quality products, and the connotation of artisan spirit is even richer in the next decade. Lake Electric's 'new craftsmanship' There are three main aspects of understanding:
The first is to pursue product design beauty
Design creates value, and the design of consumer products looks like the beauty of a work of art, especially as technological innovation becomes more and more critical.
The second is the product of technological innovation and category innovation
The purpose of product innovation must be around two dimensions: user and competition.innovation is to solve the problems encountered by users in their daily life, to solve consumer pain points or to create new consumer needs, so these innovations not only to solve the customer The problem is that it is not original at the same time as others in the market do not solve it.
From the innovative approach, there are mainly two kinds, one is beyond innovation, such as a few years ago 3.0 displacement car can only produce 200 horsepower, and today 3.0 displacement car horsepower more than 400; As in the vacuum cleaner industry, more than 10 years ago horizontal vacuum cleaner motor weight more than 2KG, very bulky, and now the same suction vacuum cleaner, the motor weighs only one tenth, only about 200g and product performance is getting higher and higher, this Process is beyond technological innovation.
Another way to innovate is subversive innovation, making entirely different products, such as electric cars subverting traditional gasoline cars and smart phones to subvert traditional cell phones, all of which are subversive innovations. The vertical multi-function vacuum cleaner Launched subverts The traditional wired vacuum cleaner has become the leading brand in the vacuum cleaners market in China.Physplenic desktop intelligent water purifier, with desktop-free installation design, thermal and intelligent temperature control technology, subvert the traditional kitchen water purifier and office water dispenser, Creating a new category that has grown rapidly with the momentum that has come later. It is with the support of this disruptive innovation concept that Lake's brand image as a leader in high-end cleaning appliances is widely recognized by both the market and consumers.
The third is to produce higher quality products with better manufacturing techniques
This is the Industrial 4.0 smart manufacturing, the good design of the product to a more perfect manufacturing method to achieve.
Lake Electric founder, chairman and CTO Mr. Ni Zugen
Xiao-Bo Wu Lake Electric has long focused on technological innovation and craftsmanship to strengthen its own brand approach praised the consumer's pursuit of quality, health will become the mainstream of the future, the consumer demand is changing from homogeneity to personalized Change, so as to promote the product structure to the high-end upgrade.For high-end positioning, good at differentiated innovation, Lake, such consumer trends for its flexibilities to create a huge stage.
