January 1, 2018, the world's leading market research firm Euromonitor International released a large global household appliances survey data report in 2017. The report shows that Haier topped the brand share of 10.5%, which is also the ninth time that Haier re-ranked the world It is noteworthy that, Haier electric water heater brand share equally laughed in the global market.
Electric water heater market is developing smoothly
In fact, in the world behind the Haier electric water heater is not the good environment for the electric water heater market.According to the "China Electric Water Heater Market Research Report" shows that in November 2017 the domestic electric water heater retail market as a whole 300605 Taiwan, down 3.11% month on month, down 16.71%; retail sales of 544188 yuan, down 2.82%, down 7.77%.
In the domestic market, brand performance, Haier the most prominent, the market share of 25.00%, with absolute advantage ranked first; the United States ranked second with a market share of 21.34%; AO Smith accounted for 18.41% of the market share of the third. In terms of the cumulative retail sales, the brands such as Midea, Wanhe, Whirlpool, and Macro are growing at a slower pace despite the larger growth of Haier. Brands such as AO Smith, Ariston, Autran and Shuaikang are on a downward trend .
It can be said that China's electric water heater market in 2017 is in a stable stage of development.China's domestic brands still account for most of the market, foreign brands continue to seek new strengths.Haier, the United States, AO Smith ranked first with absolute superiority, Whirlpool, Wan He, MACRO as the second tier and leading brands there is a big gap.
Electric dominance affected
From the industry point of view, China's electric water heater still occupy the mainstream status.From safety technology, to heating technology, insulation technology, and then to enhance comfort, etc., the mainstream electric water heater brand has its own core technology competitive advantage.At the same time, after Twenty years of user market development, electric water heater industry concept of comfort and comfort enjoys popular support, which also contributed to the leading position in the market.
However, this does not mean that the electric water heater industry position can not be shaken.On the one hand, with the 'coal to clean energy' continues to promote, boilers and heat pumps began to become one of the hot water and heating options, which to some extent, the impact The water heater market.
On the other hand, with the "West-East Gas Transmission" strategy, more new projects in cities are equipped with gas pipelines, and fuel-fired instantaneous water heaters have begun to shake the dominance of electric water heaters.According to statistics, in 2016, Water heater sales growth rate of 5.5%, the major manufacturers have Haier and the United States, a total of more than half of the market share of electric storage water heaters; burning instantaneous water heaters faster growth of about 7.5%, 000 and MACRO second tier brands Is continuing to force.Industry who predict that the metropolitan and urban areas more developed alternative markets will be a potential market for instantaneous water heaters, which also for the development of China's electric water heater industry has put more stringent requirements.
Haier healthy development of the industry
Then the electric water heater industry and how to develop? Beijing Zhong Yikang Times Market Research Co., Ltd. General Manager Jia Dongsheng said that the development of electric water heater is healthy, and in the healthy market, the growth of high-temperature antibacterial products outstanding according to 2017 Half a year market data show that the proportion of health products sales of electric water heaters more than 40%, while the Haier brand occupy 10% of the health products market.
January 4, CCTV financial channel "consumer advocate" column in the "2017 Consumer Reports - Home Appliances" pointed out that the user's consumption habits gradually shift from functional consumption to quality consumption, and its demand for electric water heaters products from simple Of the bath water to provide health and other specific quality requirements can be considered, as the representative of high-temperature anti-bacterial health products will become the future power water heater market power point.
In terms of health, Haier can be described as walking in the forefront of the market.Half occupy 81% market share of high-temperature antibacterial water heater, second only 18% of the United States, while in the product side, Haier scale inhibition net As a representative product in the field of water heater technology innovation, the water heater has 83.4% of the total gallbladder scale inhibition rate, 92% of the bacterial filtration rate of the water washing module and 95% of the residual chlorine in the water washing module, effectively solving the problems of users of water heater breeding bacteria and scale Pain points.
Not only that, Haier water heater also jointly with the China Standards Association and other authorities jointly issued the "safety standards for bathing water quality," the user's healthy water life has been fully defined.Can say, Haier now explore the health products that will lead the electric water heater Industry to achieve a new round of subversion and innovation.