At the beginning of 2018, the home appliance enterprises started to push forward their expectations for the new year, and the water heater industry was one of them. Under the backdrop of China's economic restructuring and upgrading, the new consumption emphasizing quality and taste is booming. The report of the 19th NPC pointed out: The major social contradictions in our country have been transformed into the contradiction between the growing need for a better life and the unbalanced development. To meet the new expectation that the people live a better life has become the national will of the new era.
The water heater industry is affected by the upgrading of consumption, as well as policies such as 'coal to gas' and 'coal to electricity' and housing prices and other continuous breakthroughs in industrial design, materials, technology, product experience has been continuously improved, the results are satisfactory. Yikang statistics show that only from January to October 2017 water heater products increased by 8%, the scale of 2017 is expected to over 60 billion water heater, 2018 market is expected to reach 72.7 billion yuan.
According to Orville cloud network to share the data show that at present, building materials, kitchen appliances, cabinets, sanitary products for the ancillary products, the configuration rate of 95% or more, of which the water heater configuration rate has reached 30%. According to its forecast, the future In the past three years, the annual compound growth rate of China's electric water heater market is between 2% and 4%, which is considered as "a steady joy" for the home appliance industry now undergoing the transformation and upgrading. However, whoever does not want to increase steadily?
Nowadays, the home appliance industry has been at the forefront of the country's supply-side structural reforms. If the water heater industry needs to grow steadily, it must first meet the needs of consumers for upgrading. This must start with the contradictions of the industry.
At the Ninth China Top-end Appliance Top Awards Ceremony, Song Guangping, general manager of AO Smith, pointed out that the contradiction between the old and the new in the water heater industry was staggered in 2017. The old contradiction refers to the unstable Electricity, gas, water environment, such as the water heater industry brings security, energy saving, durability and other shocks.New contradiction is the growing consumer pursuit of a better living, they require products to fashion, small footprint, business Have a one-stop service.
The water heater industry, product and technology upgrade is undoubtedly the key to resolving conflicts and enterprises should take it as a mission.China Household Electrical Appliances Association vice president Xu Dongsheng that we must see the industry still need to focus on innovation and quality Improve.For the electric water heater industry is concerned, to enhance the consumer experience of electric water heaters, occupy the high-end market is the historical mission of the development of the industry.
AO Smith is the best proof of the practice, Song Guangping said AO Smith is to solve these new and old contradictions through research and development, the electric water heater launched last year not only using the new insulation materials, but also upgrade it to '8 years durable' , And the appearance is more fashion sense.As another gas water heater, AO Smith joined the initiative to protect the carbon monoxide technology, and users 'accustomed to' noise is also ultra-quiet and high wind pressure solution.
Song Guangping's words simple and simple, but it out of the AO Smith's development so far, the successful walk 143 years of secrets. And many good at playing 'marketing home appliance business, look at the news about AO Smith, almost without exception and Products and new technologies.
It is understood that, at present, AO Smith has established a perfect modern management system integrating R & D, production, sales and service in China and products spanning both home and commercial use. An uninterrupted R & D center for product development and testing has grown to more than 500 in terms of the number of R & D engineers, both industry consultants hired from around the world and also the backbone of their own training.
With such a huge technical support, AO Smith all products sold in China, are made for the needs of the Chinese market to do research and innovation, unique AO Smith responsible person said in an interview, they insisted on the Chinese market demand Tailor-made product design and R & D. Every year, thousands of engineers will be arranged to conduct home-based research. Before a new product is introduced, it must be used on a large scale at the user's home. After repeated research and interviews, it is not possible to launch pseudo-innovations.
And so regardless of cost investment in research and development innovation, but also to AO Smith has brought huge returns.According to the authority of the monitoring, AO Smith sales in the Chinese market continued to grow, the entire water heater market share of up to 27.46% Stable in the industry first.
As AO Smith, Ding Wei, president said, product market share increase, the biggest driver behind is the technology-oriented, product research and development occupy the commanding heights of technology.From AO Smith in the water heater industry ranked first, we can see that the water heater Enterprises want to change steadily in the context of transformation and upgrading, steady increase, the only way out is through technological innovation and product structure upgrade to achieve.