It seems that more than 20 years ago, the brilliant scene of the air conditioning industry appeared again. In 2016 and 2017, two consecutive years of high growth market in the domestic air conditioner market triggered by the rise in recent years, China's air conditioning industry once again appeared a wave of new brands The birth of the craze, and Shampoo air-conditioning is one of them.
January 5, 2018, Shakepu new year air-conditioning release and dealer conference held in Dongguan, Dongguan City Dasong Electric Technology Co., Ltd., Shenzhen Shaopu Refrigeration Equipment Co., Ltd. Cheng Ke Tai facing the day from all over the country More than 300 businesses talked about the birth of Shakepu air conditioners, 'I am serious about air conditioning, Shameike Shabu like my son to train,' and in 2018 40 million units is the quantitative target for the development of the recent summer science popularization set.
Shenzhen Shake Cape Refrigeration Equipment Co., Ltd., Dongguan Dasong Electric Technology Co., Ltd. Cheng Ke Tai
'Shakopp is my fourth son'
Cheng Ke, a poor family background, left home in Jiangxi Yingtan as soon as possible to work in Guangdong in 1995. His first job was to repair air conditioners, and his life was good for home appliances since 2000. He started his own business in 2000, After years involved in the agency and distribution of home appliances business, up to now, established in 2013, Dongguan Dasong Electric Technology Co., Ltd., Rongsheng, Hisense, etc. more than a dozen well-known domestic appliance brands in Guangdong agents in 2017 in the home appliances The overall product size of the business nearly billion.
It is worth mentioning that, before and after 2007, Cheng Ke Tai has also been involved in the distribution area of mobile phones, 'when others are making money on the phone, I was a loss,' this more painful experience, so that he more Confirmed in the field of home appliances deep plowing faith, conscientiously do a good home appliance has become his personal career simple strategic choice.
It is because of long engaged in the agency and distribution of home appliances, so he can frequently contact with a large number of home appliances manufacturing plant, a thought early in his mind. 'I have a brand idea in 2015, but Just thought there was no action, in June last year, when I felt that it is necessary to do a brand, then quit, do not do their own brand of things. '' In July 2017, Shakopei air conditioning was born, has swarmed A member of the new brand army.
After half a year of testing the water, Shakyaipu air conditioning to achieve a certain market sales surface .1971 by the end of September, Shakab brand re-design and planning. The new students will soon usher in this comprehensive innovation , January 5 is a full display of a new Sharpe.
Cheng Ke Tai, who already has three sons, said: "Shakopp is my fourth son." His attitude has determined all the subsequent initiatives of Shakop on product design, brand planning and after-sales service. Cheng Ke Tai brand plot in the body once again reached its own ideals.
I am not a man who makes quick money
The distribution conference and new conference, as chairman of the company, Cheng Ke Tai's speech can be described as unique, did not make any speech PPT, there is no speech, starting from his own personal business, he vivid experience of his career In front of the participants.He solemnly and completely to show his past, one of the messages you want to pass is that doing Shakope brand he will seriously operate.
Perhaps, as a long time as a home appliance agents and earlier in the maintenance of air conditioning products on the precipitation, so that Keke too know more about the pain point of the business, 'As a business, along the way, I deeply understand the key to product quality' Cheng Ke Tai said He was not very educated, but his plain words revealed most of his sincerity. 'I am not a man who makes quick money. We attach great importance to the quality of products. Without quality, there is no future.'
Because of this, Sharpe and TCL air-conditioning reached a strategic cooperation, which can guarantee the quality of their products to the level of first-line brand.Chang Ke Tai Shame should be the same as his son to develop the brand itself is the precipitation and development is a long process, he also Said: 'We are toward the industry a second-line brand to develop', in the near future, Cheng Ke Tai Sharma brand image will be created to promote the value of the corresponding initiatives.
For the time being, regardless of the latter Shakepu brand will develop to what extent, with such a determination of brand development, can reflect the concept of Cheng Ke Tai's business development.Dongguan Dasong Electric appliances in Guangdong can be achieved in today's household appliances circulation, It is not accidental.In addition, the summer science popularization service is also integrated social resources, the interests of agents in the protection of the introduction of standardized measures.
Shake popular revelation
Almost no one can predict that in 2017 China's air-conditioning industry can look so lively, Shakepu appears only in recent years, the birth of a new generation of industry brand a microcosm of the tide, a huge demand for space, high-season market blowout sales opportunities, Leading brands of high pricing strategy, to the nascent brand provides a wealth of opportunities.
There was never a lack of brave intruders in the once air-conditioned air-conditioning industry, but it was even more different than the new entrants emerging from the wave of new brands more than twenty years ago. Cheng Ke Tai, like its summer science, the unprecedented emphasis on product quality improvement, especially with technical research and development capabilities, product quality assurance capabilities, sufficient quantitative production capacity of the factory, the current output of the strong desire to give new entrants Solve the manufacturing problem.
Light asset mode of operation, the integration of resources in the industrial chain, to the new brand has brought fertile soil.Maybe, doubt, wait and see, curiosity, etc. will become a consistent attitude towards the new brand, any new thing is bound to go through such a Kind of test.
2018 Year of the domestic air-conditioning market in frozen years Up till now, the retail sales in the market terminals are not satisfactory. No matter which aspect of the competition, the air-conditioning market in China will develop in a more anxious and fierce direction. However, the ecological environment of China's air- Maintaining the current status quo, such as Xiakepu this brand will always have a huge space for survival and development.No sunset industry, only the sunset enterprises, this is a bumpy industrial economic truth.
