The demand and consumption distribution of titanium dioxide is closely related to the geographical location of industrial distribution, while China, as an industrialized country, consumes nearly 34% of the world's titanium dioxide consumer market.With the development of China's titanium dioxide industry in recent years, As a result, China is also a major exporter of titanium dioxide in the world, with Europe (19.5%) and North America (15.9%) ranking second and third, respectively.
The global titanium dioxide market will continue to grow at an average annual rate of 3.5% from 2014 to 2019, with Asia taking the lead in China as a major driver of the increase in consumption, with Asia's average annual growth rate of 5% during the period.
At the same time, titanium dioxide market will be further integrated, M & A activity will further reduce the number of producers, the market price is expected to continue to rise.
As of 2019, the global titanium dioxide market will continue to grow at an average annual rate of 3.5%.
Paint 60%, plastic 16%, paper 10%, accounting for 14% in other fields.Therefore, the demand for titanium dioxide and paint industry development are inseparable, while the coatings market is most affected by the downstream real estate industry.From the field of application, paint is divided into Architectural coatings, industrial coatings and others, of which the demand for architectural coatings accounted for 34%, industrial coatings, wood coatings and real estate back-end decoration accounted for 7% of the field, so coatings and real estate related fields reached 41%. Total of the real estate industry accounted for about 1/4 of the downstream market of titanium dioxide, domestic and foreign real estate market recovery since 2016, the overall prosperity of the titanium dioxide industry rebound.
Titanium Dioxide consumer market
Titanium dioxide consumption cycle lagged One year property cycle, domestic consumption will hit a record high in 2017. Titanium dioxide, an important raw material for architectural coatings and wood coatings, is generally used after sales of commercial buildings.From the historical data analysis, since 2009, The domestic consumption of titanium dioxide lagged behind the sales of real estate for about a year. In 2016, the sales growth of commercial buildings reached 22.16%. In the first half of 2017, the sales growth slowed down slightly to 15.2% under the control of policies, which showed that the domestic consumption of titanium dioxide Maintain rapid growth in 2017-2018.
After 2019, the construction repainting market will support the prosperity of titanium dioxide for a long time. Judging from the development of the overseas real estate market, the peak of the second renovation will appear in the volume of housing stock to a certain extent, and the second renovation will require re-coating of the building, Demand for re-coating in overseas mature real estate market accounted for up to 70-75%, compared with the domestic construction re-coating market is still at an initial stage of development.According to the law of re-coating market, ordinary housing interior wall decoration materials The re-coating cycle is 8-10 years. If 10-year re-coating cycle is adopted, the first peak of the second decoration after the peak of real estate sales in 2009 will appear in 2019. Considering the huge stock room and secondary In the decoration market, the demand for overcoating will strongly support the prosperity of the titanium dioxide industry. The plastics (16%) and paper (10%) in the downstream applications of titanium dioxide still maintained steady growth in the first half of 2017. Plastic Industry Since 2015 The rate of increase of more than 2% has been maintained in the past years, while the paper industry has been growing at a rate of 6% since 2014.
Titanium dioxide market changes recently
In recent years, the titanium dioxide industry suffered overcapacity blows, while China is particularly evident, but is recovering in the past two years, some capacity shut down effectively solve the global supply glut.2017 domestic environmental supervision also makes titanium White powder industry eliminated a large number of outdated production capacity, and does not rule out the late elimination of backward production capacity.
It is understood that Huntsman's titanium dioxide plant in Calais, France, ceased all its industrial production on December 10, 2017 and was shut down permanently, while the company shut down its titanium dioxide production facility in Umbogintwini, South Africa, in 2016. In 2017, January 30, 2016 Huntsman's titanium dioxide plant in Pori, Finland, has been unable to fully re-produce after a fire and is currently producing only a small number of products and is expected to be fully operational by the end of 2018. Production capacity of titanium dioxide at Pori Base 13 Tons of tons / year, accounting for about 15% of Huntsman's titanium dioxide production capacity, accounting for about 2% of global demand For details, read the "European titanium dioxide supply to reduce downstream paint printing and dyeing ink industry recovery"
In terms of regional demand, the demand has shifted to the Asia-Pacific region due to the economic tightening in Europe and North America, which has become the largest consumer market for titanium dioxide in the world due to the growing population and disposable income. The world's largest consumer of titanium dioxide accounts for nearly one-third of global demand in 2016. IHS Markit also said in its forecast report that the annual growth rate of China's titanium dioxide compound will be 5.6% from 2014 to 2019, and that in 2019, China's titanium In addition, China also replaced the United States as the world's largest exporter of titanium dioxide pigments in 2016. However, it should be noted that the export of titanium dioxide in China is usually in the middle and low grade products, which is also the international titanium The current market characteristics of the Chinese market in the eyes of the white powder industry.