January 3, CCTV "Consumer Advocates" authoritative report on consumer appliances in 2017 report, the analysis of the past year healthy household appliances become consumer hot spots, Beverly by virtue of health classification and antibacterial wash the two industries the latest technology, a "consumer Advocated "selected healthy washing machine demonstration products in front of the audience across the country.

"Consumer Advocate" is a new type of consumer program featuring the mainstream consumer groups as the viewing group of CCTV Financial Channel, which not only focuses on manufacturing and consumer life in China, but also provides consumers with valuable information, views and judgments At the same time, in the minds of consumers have a high reputation.

Beverly in early 2018 to obtain the "consumer advocate" Call it, not only shows the show's high appraisal of Beverly, but also through the CCTV platform to consumers advocate a healthy concept of washing can be described as seizing the first wave of the beginning of the year Authoritative media spread initiative.

Beverly redefines high-end drum washing machines

According to the "Consumer Advocate" program data, in 2017 China's washing machine sales reached 69.5 billion yuan, up 13.3% over the same period of last year. The sales of main washing machines hit a standout with selling point washing machines and washing machines, and the retail sales increased by 103.2%.

'Washing machine products have been completed from small capacity to large capacity of the transition, and now has been to the healthy quality of life,' Zhong Yikang era marketing research company general manager Jia Dongsheng analysis of the program, consumers pay more attention to washing machine products to bring different needs The family's classification washing care, so Beverly barrel washing concept is very fit the current trend of health washing consumer.

Beverly as Little Swan's high-end brand, to promote the user-oriented health care needs-oriented continuous, diversified product structure upgrade for consumers with a new health care experience.

In the laboratory, the experimenter cut the same dirty rag lab with a piece of dirty cloth with a bacterial index of 4857 into two pieces in the market report of the "Consumer Proposition" health washing machine. Respectively, into the antibacterial wash products and general products for washing, general washing machine cleaning, the bacterial index of the cloth is still up to 1209, and after antibacterial washing machine washing cloth bacteria index is only 281, the two data is very intuitive demonstration of Buddha Lee washing antibacterial washing technology to wash off most of the bacteria in the period of time, sterilization rate of up to six times the average washing machine.

'Beverly bacteriostatic washing machine Due to the nano-silver crystals carried in the washing machine, the crystals will release silver ions each time they are washed, accelerating the washing of most of the bacteria and at the same time ensuring that the clothes will not grow for 48 hours.' Washing machine Houhai R & D engineer disclosed in the program the core Beverly antimicrobial technology.

Rely on CCTV platform refresh China brand image

Following Beverly brand into CCTV national brand program, brand advertising ads landed a set of primeval CCTV, Beverly CCTV platform at the beginning of 2018 and the two strokes: just signed 2018 CCTV 4 sets of gold file section "today Concerned about "the exclusive sponsorship, but also by CCTV 2 sets of" consumer advocates "strongly recommend this wave of CCTV 'contract' Beverly wave sweeping the end of 2017 and early 2018 in the washing machine industry, occupy the commanding height of high-end brand value transfer, Make unremitting efforts for China's high-end manufacturing to win the recognition of global consumers.

As the high-end brand builder of washing machines, Beverly continues to expand its lineup of high-end washing machines to cover the authority of the washing machine industry, Media resources and new standards of high-end care market to provide users with high-quality solutions for toiletries while promoting the transformation and upgrading of China's washing machine industry in the field of high-end and well-being to show the world a new impression made in China.